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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Welcome to the Wendyverse Mar 31, 2022
    Show notes

    More brands are setting up shop in the metaverse... Ad topics are getting consolidated on Meta's platform... Yelp will add the hygiene standards of over 700,000 restaurants... And Google starts global tests of privacy-focused ad targeting...


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Zuckerberg's Villain Origin Story Mar 30, 2022
    Show notes

    Media report that Facebook has been funding a smear campaign against one of its top competitors... Why is Amazon being asked to drop the letter Z from its logo? YouTube drops a brand awareness ad targeting tool... And one of the world's biggest retailers is on a journey to become a top advertising platform...


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Desktop isn’t Dead. Long Live Desktop. Mar 29, 2022
    Show notes

    How is Google's product review algorithm update affecting your ranking? Mobile is the majority of your site's traffic, so why would you want to increase desktop traffic? TikTok tests a new feature that directs users to your videos... And adds a new creation tool to help your brand create relevant content...


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Instagram is Basically TikTok Now. RIP Instagram. Mar 28, 2022
    Show notes

    Google Ads might face some competition for search budgets with TikTok's new ad spot… Instagram takes a crack at TikTok's algorithm with a redesigned feed... Why are consumers leaving fewer reviews? And Meta hates your clickbait.


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    How Agencies Can Form Meaningful Client Relationships (George Leith, CCO of Vendasta.com) Mar 27, 2022
    Show notes

    In this paid partnership with Vendasta.com, Tod speaks with George Leith, Chief Customer Officer of Vendasta, about how their platform helps agencies provide more complete service to their customers.

    Vendasta is the secret identity behind more than 60,000 agencies serving millions of small businesses globally. We provide a one-stop-shop of curated solutions to help businesses move to digital and ecommerce. From a Marketplace of 250+ products designed to meet the needs of your clients as they arise to sales intelligence software, outsourced fulfillment, and an all-in-one platform that handles selling and billing, we’ve your back covered so you can focus on being a superhero for your business community.


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    Anyone Can Shake a Tambourine Mar 25, 2022
    Show notes

    How to improve your e-commerce store's conversion rate... Has Meta solved the Apple privacy problem? 3D ads may be coming to Instagram. Is Twitter about to make TweetDeck paid-only? And TV ad buying will never be the same.


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Does your brand need a podcast? Let us help: https://engageQ.com/podcasts


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    How Do You Solve a Problem Like Tucker? Mar 24, 2022
    Show notes

    Snapchat's latest acquisition will let it read your mind... Twitter trends your business could be taking advantage of... Are you underpaying your PPC staff? The state of the global small business economy. Brand safety has never made a more appropriate home.


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    Introducing the All-New Advantage+™ Podcast®! Mar 23, 2022
    Show notes

    Meta announces changes to ads manager that are more confusing than helpful... Is the sheen wearing off TikTok marketing? Online crypto ads come under the microscope.... Another SEO plugin has a sitemap duplication issue... Shopify has some nice updates for e-commerce merchants...


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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    And You Thought YOUR Brand Activations Were Complicated... Mar 22, 2022
    Show notes

    A nasty bug is affecting the single most-used SEO plugin for WordPress Sites... Instagram gives regular people the ability to tag your products... Google points your ad dollars to underrepresented publishers... Updates to Microsoft Advertising's reporting dashboard… And Red Bull's brand ambassadors are ditching their wings.


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


    Does your brand need a podcast? Let us help: https://engageQ.com/podcasts



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    No Facebook Protect? No Facebook for You! Mar 21, 2022
    Show notes

    Facebook has started to lockout users that didn't sign up for its mandatory new program... Utah joins the growing list of states with its own consumer-privacy legislation... The truth about ads being next to relevant content... Should you be running UA and GA4 at the same time? Facebook adds a way to increase engagement on Reels…


    Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium


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    Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)


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