Today in Digital Marketing

Latest Episodes:

We've Arrived, Friends. ED TV is Here. May 02, 2022

Show notes

Two new ad formats for CTV could make your brand the star… The mistakes your brand could be making that are costing you a successful influencer marketing campaign... Another state hops on the data protection law bandwagon... Twitter releases several updates to its API v2... And two ad platforms announce new certifications for advertisers...

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Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

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The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
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RECOMMENDED:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Check out the steep "Podcast Perks" marketing discounts we've negotiated for you
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

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The Walls Have Monetizable Ears Apr 29, 2022

Show notes

A new study claims Amazon smart speakers act as advertisers' ears inside consumers' homes... Snapchat's new device could help your brand with affordable drone content... Platforms continue to up their AR tools game for brands… Microsoft offers a cash back incentive on ads... And Google releases its first developer preview of Privacy Sandbox on Android

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

HELPFUL LINKS:

ADS: Reach thousands of marketers from as low as $20 with our ad options.
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

RECOMMENDED:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Check out the steep "Podcast Perks" marketing discounts we've negotiated for you
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

Twitter's 1.9 Million Accidental Errors Apr 28, 2022

Show notes

Shocking new numbers suggest consumers don't actually care about being tracked at all... Meta reports its slowest revenue growth in a decade... Twitter overcounted its daily users for 3 straight years... But its recent earnings report may explain why it became a target for acquisition...And are the days of Instagram posts behind us?

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

HELPFUL LINKS:

ADS: Reach thousands of marketers from as low as $20 with our ad options.
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

RECOMMENDED:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Check out the steep "Podcast Perks" marketing discounts we've negotiated for you
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

So, What Happens to Twitter Ads Now? Apr 27, 2022

Show notes

Are people already abandoning Twitter before Musk takes over?... A look at what the future holds for advertisers on Twitter... YouTube's ad revenue momentum is slowing, and hitting Google where it hurts... But it has a solution, and it involves its TikTok clone... And how will the Google Ads extension update impact your accounts?

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

HELPFUL LINKS:

ADS: Reach thousands of marketers from as low as $20 with our ad options.
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

RECOMMENDED:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Check out the steep "Podcast Perks" marketing discounts we've negotiated for you
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's Solution to Privacy Legislation? Meet the New "Basic Ads." Apr 26, 2022

Show notes

Meta has no idea what it does with user data, so says Meta... Google gives Performance Max campaigns some big upgrades... While it sends another product to the Google graveyard... And welcome to the Meta Store, where your personal information may not be safe but you can try on a Quest 2 headset...

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

HELPFUL LINKS:

ADS: Reach thousands of marketers from as low as $20 with our ad options.
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

RECOMMENDED:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Check out the steep "Podcast Perks" marketing discounts we've negotiated for you
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

What Could Possibly Go Wrong?... Apr 25, 2022

Show notes

The world's richest man will soon own Twitter outright... An update on why Performance Max campaigns aren’t reaching their intended audience… The secret to Google's algorithm will be unveiled... Scammers are posing as Meta to hack your brand's Facebook Page... while link spammers up their SEO game.

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

HELPFUL LINKS:

ADS: Reach thousands of marketers from as low as $20 with our ad options.
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

FRIENDS OF THE SHOW:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

The Performance Max Bug That Google Isn't Talking About Apr 22, 2022

Show notes

Why are Google's Performance Max campaigns delivering way outside their targeted audience... Plus: Instagram yesterday: Don't copy any other creators. Instagram today: Here are some templates you can use to copy other creators.... Bezos unthrones the Walmart Greeter... Snapchat offers 13 million reasons to advertise on its platform... And why one brand shut down its site today...

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Why Instagram's New Algorithm Change May Kill "Remix Culture" Apr 21, 2022

Show notes

Why one agency has banned photoshopped influencers in ads... Meta's guide to helping brands capitalize on online communities... Google really is forcing you to switch to GA4... And a YouTuber crashes a plane to get views...

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Adam Smasher Will Kill You and Give You a Coupon Code Apr 20, 2022

Show notes

New interactive ad options on TikTok... Xbox could be getting in-game ads... Instagram kicks marketers as it prioritizes Reels... A web browser's attempts at De-AMPing the internet... And how to gain 100K followers with a 4/20 campaign...

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Google’s No Longer Asking, It’s Forcing You to Switch to GA4 Apr 19, 2022

Show notes

Google's not so inconspicuous tactic to get you to switch to GA4... More supply chain problems for your business could be on the horizon... Amazon is adding a new surcharge for merchants... Reason 700 why you can't depend on Facebook... And a look at how Twitter's Edit button could work...

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