Today in Digital Marketing

Latest Episodes:

SPECIAL: How WPX.net Can Benefit Marketers May 14, 2022

Show notes

One of the most important factors in digital marketing is your home base — your brand's web site. You need it to be stable, for consumers, and fast — for the search engines. After all, a slow web site can tank your Google ranking.

Many brands use Wordpress as their CMS, and for those who do, today's special might be of interest to you. Terry Kyle is the co-founder and CEO of WPX.net, one of the world's fastest WordPress hosting companies. As part of a paid partnership with this podcast, Terry has joined me to chat about how WPX is different and how those differences benefit marketers.

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Jyll Saskin Gales — Inside Google Ads
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Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

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“No Better Than Chance” May 13, 2022

Show notes

Why spring might be the best time to poach your competitors' customers... Nearly half of brands planning to hire marketers plan to do so remotely... TikTok unveils a new marketing insights tool to help you target your audience... The social media campaign that is getting advertisers to use their LinkedIn real-estate to promote someone else... And why Facebook and Instagram are disabling AR filters...

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MORE CONTENT: Email newsletter, expert interviews, and blog posts.
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The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

DEALS:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

What Google I/O Meant for Marketers May 12, 2022

Show notes

Is Elon Musk already steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand's products online... While virtual credit cards make it easier for consumers to buy your product... Search Console resources might be hoarded by Google for those who use it... And YouTube gives marketers more content creation tools...

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ADS: Reach thousands of marketers with our ad options.
CLASSIFIED ADS: Only $20 — more info
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

DEALS:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Is Elon Musk already be steering Twitter in a different direction? New Google tech makes it even easier for consumers to find your brand's products online... While virtual credit cards make it easier for consumers to buy your product... Search Console resources might be hoarded by Google for those who use it... And YouTube gives marketers more content creation tools...

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

LIVE LISTENER HANGOUT:

Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

HELPFUL LINKS:

ADS: Reach thousands of marketers with our ad options.
CLASSIFIED ADS: Only $20 — more info
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

DEALS:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

How Influencers Drive Social Commerce Sales May 11, 2022

Show notes

How your brand can use influencers to boost social commerce sales... Shopify's new tool targets high-intent buyers... While Buy Now, Pay Later merchants question if those fees are worth it... Google tests a new search ad format... And Twitter's new policy could penalize your brand for copy and pasting...

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

LIVE LISTENER HANGOUT:

Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

HELPFUL LINKS:

ADS: Reach thousands of marketers with our ad options.
CLASSIFIED ADS: Only $20 — more info
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

DEALS:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

Google Got Its Own SEO Advice Wrong May 10, 2022

Show notes

Brands continue to invest in the metaverse, but consumers still can't grasp the concept... How your brand can sponsor a movie trailer with a new cinema ad product... How are CPGs preparing for the cookiepocalypse... New research reveals how you can increase the swipe up rate of your Snapchat ads...

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

LIVE LISTENER HANGOUT:

Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

HELPFUL LINKS:

ADS: Reach thousands of marketers with our ad options.
CLASSIFIED ADS: Only $20 — more info
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

DEALS:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

The Campaign Where Getting Ignored Was the Point May 09, 2022

Show notes

Why one clever campaign was designed to go unnoticed... Google previews its upcoming ad products ahead of its marketing conference... How will Facebook's removal of location tracking tools affect your ads? The latest platform testing the 9:16 feed... And TikTok collabs with Foursquare to bring foot traffic insights to advertisers...

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

LIVE LISTENER HANGOUT:

Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

HELPFUL LINKS:

ADS: Reach thousands of marketers with our ad options.
CLASSIFIED ADS: Only $20 — more info
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

DEALS:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

The Argument for Ignoring Consumer Complaints May 06, 2022

Show notes

How do chatbots affect your brand's stock price? LinkedIn to drop polls from the feed. TikTok's new tab might decrease your reach. Cameo lays off 25% of its staff.

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

LIVE LISTENER HANGOUT:

Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

HELPFUL LINKS:

ADS: Reach thousands of marketers with our ad options.
CLASSIFIED ADS: Only $20 — more info
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

DEALS:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

Cursed Breakfasts May 05, 2022

Show notes

DMCA takedown requests come to your Google listing... Meta unveils new tools for WhatsApp... Pinterest quietly releases an app that can help your brand with live shopping... Twitter is relying on its shiny new premium content to keep advertisers around... And a new cereal campaign that will keep you up at night...

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

LIVE LISTENER HANGOUT:

Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

HELPFUL LINKS:

ADS: Reach thousands of marketers with our ad options.
CLASSIFIED ADS: Only $20 — more info
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

DEALS:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

The Sweater That Creates Its Own Facebook Ads May 04, 2022

Show notes

Why one brand is helping its customers resell its product... TikTok's new ad placement puts your brand beside its top-performing content... You might need to start resizing your brand's Instagram content... Twitter is offering your brand tweet exclusivity... And acknowledges advertising on its platform may be doomed...

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

LIVE LISTENER HANGOUT:

Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

HELPFUL LINKS:

ADS: Reach thousands of marketers with our ad options.
CLASSIFIED ADS: Only $20 — more info
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

DEALS:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

Want More Sales? Show People This Body Part... May 03, 2022

Show notes

Sex might sell in advertising, but what body part will get your customers to pay more?... Zuck's failed push to audio... Another streaming giant is offering your brand virtual product placement... A big marketing mistake from a beauty retailer... And why backlinks may be hurting your ranking...

Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

Get each episode as a daily email newsletter (with images, videos, and links).

LIVE LISTENER HANGOUT:

Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

HELPFUL LINKS:

ADS: Reach thousands of marketers from as low as $20 with our ad options.
MORE CONTENT: Email newsletter, expert interviews, and blog posts.
HANG OUT: Join our Slack community
Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

RECOMMENDED:

Jyll Saskin Gales — Inside Google Ads
Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
Check out the steep "Podcast Perks" marketing discounts we've negotiated for you
Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

CREDITS:

(If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

Some links in these show notes may provide us with a commission.

Privacy & Opt-Out: https://redcircle.com/privacy

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