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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

    Advertise

    Copyright: © engageQ digital inc.

    • Apple Podcasts
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    Latest Episodes:
    Invisible Impressions and the CTV Problem Jun 13, 2022
    Show notes

    The ad format that is causing marketers to lose $1B in ad spend every year... TikTok's parent company is ramping up its VR division... Spotify invests in AI voice technology... How the creator economy is redefining advertising and what it means for brands...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    Meta’s Muted Momentum Jun 10, 2022
    Show notes

    Meta shuts down several projects to cut costs... Twitter gears up for its most ambitious quarter yet... The surge in second-hand shopping and how your brand can target eco-conscious consumers... and LinkedIn expands ‘boost’ ad option to Events...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    The World’s First 100% A.I.-Hired Agency Jun 09, 2022
    Show notes

    The freelance platform that will use AI to build you your own custom agency... Twitter's new shopping tool reminds consumers to buy your product... Why Google is removing your brand's legitimate reviews... And a big change to how LinkedIn handles connection requests.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    LinkedIn: They Grow Up So Fast, Don't They? 😢 Jun 08, 2022
    Show notes

    LinkedIn finally gets a proper Business Manager... The maturation of the link-in-bio industry... Why social shoppers aren't converting... YouTube's plans for live shopping... And grid pinning on Instagram is finally here.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    Instagram Hates Content Marketers Jun 07, 2022
    Show notes

    Instagram's change means less reach for you... Which platform's CPMs have jumped 70%... Gen-Z doesn't think much of your rainbow-painted logo... Agencies sit out the four-day work week experiment... and Snapchat discovers the perfect ad frequency.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Meet Meta's New 'Dumbed Down' Ads Jun 06, 2022
    Show notes

    Meta will soon launch scaled-down ads... Robots are generating even more content... The surprising LinkedIn post type that can triple your reach... Everything you wanted to know about Twitter ads... and the gap between in-store audio and real-time inventory levels.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Here's the Perfect​​ Landing Page Jun 03, 2022
    Show notes

    Google's new integration could spell stronger brand loyalty for you... TikTok wants to be the next Quibi... Another platform dives deeper into AI... and from the hero image to the button — we break down what the perfect landing page looks like.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Goodbye, “Cost Per Click.” Jun 02, 2022
    Show notes

    Reels are getting an upgrade... Meet Zuckerberg’s new second-in-command… Google announces a new automatic update for advertisers... Does Twitter's new algorithm give brands an advantage... And Amazon's new invitation-only ordering option...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    Twitter's Future: A Thousand Algorithms?! Jun 01, 2022
    Show notes

    A law prohibiting platforms from removing content has been put on hold — for now... Which marketing strategies convert online shoppers? Snapchat launches a new ad product to target Gen Z vacationers... Are customizable content algorithms coming to Twitter? And if so, how will that affect digital marketers?

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    Is iSearch Around the iCorner? May 31, 2022
    Show notes

    A rumour from Apple that would change SEO... A Buy Now, Pay Later platform expands its offering to millions of businesses... Google upgrades its enterprise offerings... How to target consumers while they are on vacation... and Gucci: You good, fam?

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
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