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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    ENCORE: Local SEO and Google Maps May 30, 2022
    Show notes

    In this special stat-holiday encore episode, Joy Hawkins from the Sterling Sky agency (SterlingSky.ca) joins Tod to chat about best SEO practices for your local business. They cover reviews, local spam, what to focus on if you only have an hour a month, and much more.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Meta Taketh and Taketh Away May 27, 2022
    Show notes

    Connections targeting is finally going for good... Is Facebook pulling the plug on news?... Google's uphill battle for the post-cookie world... Snapchat's new tool enhances collab... and even groceries are going video.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Closing Eminem remix music from tiktok.com/@thereiruinedit/

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    TikTok Account Management for Boomers May 26, 2022
    Show notes

    TikTok account management for the rest of us... Twitter pays big for using phone numbers wrong... WooCommerce jumps on board the cool kids’ train... Why 99% of Gen Zs are skipping your ads... How to get your brand message to the top of Reddit’s “All” page...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Closing Eminem remix music from tiktok.com/@thereiruinedit/

    Get each episode as a daily email newsletter (with images, videos, and links).


    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    The Fear of Getting "Woke" Wrong May 25, 2022
    Show notes

    How consumers respond to "woke" advertising, and how your brand can get it right... Check your campaigns: A nasty Google bug is inflating CPC prices... LinkedIn data shows how to increase your message response rate... Why ad buyers prefer podcast ads under a minute long...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Closing Eminem remix music from tiktok.com/@thereiruinedit/

    Get each episode as a daily email newsletter (with images, videos, and links).


    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    Google’s Big Day Out May 24, 2022
    Show notes

    Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search... And finally, ads are coming to YouTube Shorts... Snapchat's looming poor results are bringing down all Internet stocks today... And a new supply chain tool adjusts ad spend based on product inventory...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    The Machine Learning Will Continue Until Morale Improve May 20, 2022
    Show notes

    Meta's new retargeting will cost you... How AI is ratting out influencer ads... Why you can ignore toxic SEO links... Snapchat's new e-commerce partnership... And YouTube finally launches separate analytics for Shorts.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    The Bill That Would Break Up Google May 19, 2022
    Show notes

    American lawmakers want to change the face of advertising as we know it... Mastercard lets consumers pay with a smile... Amazon pays consumers for their data... TikTok launches a new tool to give your brand some credit... And YouTube now allows users to skip the boring parts of your brand's videos…

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    How Do You Solve a Problem Like Doja Cat? May 18, 2022
    Show notes

    How Taco Bell pulled off a two-year ad campaign that feels like anything but an ad... Why one company is paying consumers to say no to third-party data tracking... TikTok unveils a new crowdsourced branded content tool... YouTube launches a new frequency capping solution... And do we trust Meta yet? Meta's own data indicates Facebook is spreading misinformation…

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    The One Where Elon Isn’t Mentioned Once May 17, 2022
    Show notes

    A new partnership that may have your ad being featured alongside local break-ins... Yelp launches a new feature to help your business with lead generation... Klarna launches a new e-commerce tool that brings in-store experiences to online shoppers... And Similarweb expands its capabilities as an all-in-one SEO suite...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    LIVE LISTENER HANGOUT:

    Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    How NOT to Handle a P.R. Crisis May 16, 2022
    Show notes

    How marketers are using social media to grow their business... Microsoft punishes us for spammers abusing the system... Vimeo improves your brand's video search visibility on Google... While LinkedIn improves search results... Why you should never mail cockroaches to your critics...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    LIVE LISTENER HANGOUT:

    Join us every Wednesday at 1pm PM/4pm ET for the Happy Hour Hangout! Click here at this time: todayindigital.com/happyhour

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • Reddit • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch • Instagram

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
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