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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    I’ve Got 99 Problems and ROI is All of Them Jun 27, 2022
    Show notes
    • Zero-party data: Our last resistance against the cookiepocalypse?
    • Which social platform has the most effective chatbots?
    • Influencer CPMs are heating up
    • Pinterest in court over who started it
    • Meta may have to sell Giphy
    • PayPal closes a popular merchant loophole
    • Yelp closes three offices
    • Amazon's Prime Day to be repeated in October

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    The Tears of Kate Bush 😢 Jun 24, 2022
    Show notes
    • Can't Inspect your Meta ads? Yeah, us either.
    • The new "Campaign Strength" metric
    • Apple readies its AR goggles
    • Walmart and Instagram jump deeper into AR
    • HBOMax's new (and irritating) ad format
    • NBC's new "emotional ad impact" measure
    • TikTok rolls out a new Attribution Manager
    • Kate Bush's "deal with God" isn't very profitable after all

    

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    Your Brand’s Content Isn’t in Google? This Might Be Why. Jun 23, 2022
    Show notes

    What's preventing your content from ranking on Google... Klaviyo's new enterprise offering... A podcast company jumps on Zuck's subscriber-only Facebook Groups... Twitter's new ad format lets your brand have its own like button... While its new ad tool lets you forecast performance before launching a campaign...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Why the Industry is Turning Tracking Off Jun 22, 2022
    Show notes

    What's driving the industry to turn off data tracking... Twitter becomes more of a commerce platform... and announces a solution for the 80-tweet threads... Shopify unveils over 100 new updates... Advice on making your ads more inclusive.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    Meta's Ads: ✨ New! ✨ Improved! ✨ Not Nearly as Discriminatory! Jun 21, 2022
    Show notes

    Was Meta's special ad categories broken all this time?... Linkedin adds new engagement tools... Meta tests a new Creator Marketplace for brands... Facebook works on fixing its fake review problem... Google cuts back a lifeline for SEOs... And confirms a Google Ads comparison bug...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    “Have You Tried Increasing Your Budget (to $37M)?” Jun 20, 2022
    Show notes

    Influencers are ditching TikTok's e-commerce platform... The bigger the budget. The bigger the ROI... 100 Gen Zs want to tell you how to market your brand... Google's loophole on gun ads could be a major threat to brand safety... and Google says "Cult? What cult?"

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    “Best-Friend Brands”: The New Social Metric Jun 17, 2022
    Show notes

    Why social media ad growth is slowing... How TikTok feels about Facebook's plans to steal its market share... The marketing social platform of choice for SMBs... Shoppable ads coming to a streaming platform near you... Why advertisers are getting carded by Microsoft...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    Here's What FaceTok Will Look Like Jun 16, 2022
    Show notes

    Facebook plans to change its algorithm to become its biggest threat... What marketers need to know about the Data Privacy and Protection Act... How to market your brand on the anti-Instagram... Is deleting comments on your Facebook ad pulling your ROAS down?...

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.


    Privacy & Opt-Out: https://redcircle.com/privacy
    Money or Morals? The Brand Purpose Hibernation Jun 15, 2022
    Show notes

    Has the economic downturn killed brand purpose?... Not being funny may cost you... Bing takes on Google Shopping... Pinterest's big push toward live streaming commerce... and YouTube has the fix for your fixes.

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
    The Ad Change Google Didn’t Want to Make Jun 14, 2022
    Show notes

    Google begrudgingly extends its ad placements... PayPal's plans to reduce cart abandonment... The new subscription tracking service for brands... How Amazon bribes its influencers... Will the ad market get caught up in the economic downturn?

    Go Premium! No ads, weekend editions, story links, audio chapters, better audio quality, earlier release time, and more.

    Get each episode as a daily email newsletter (with images, videos, and links).

    HELPFUL LINKS:

    • ADS: Reach thousands of marketers with our ad options.
    • CLASSIFIED ADS: Only $20 — more info
    • MORE CONTENT: Email newsletter, expert interviews, and blog posts.
    • HANG OUT: Join our Slack community
    • Enjoying the Show? Tweet about us • Rate and review • Send a voicemail

    FOLLOW US:

    • The Show: LinkedIn • TikTok • FB Page • FB Group
    • Tod: Twitter • LinkedIn • TikTok • Twitch

    DEALS:

    • Jyll Saskin Gales — Inside Google Ads
    • Andrew Foxwell — Foxwell Founders Membership • Scaling After iOS14 • All Courses
    • Others — AppSumo lifetime marketing deals • Riverside.FM podcast recording site

    CREDITS:

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

    (If the links in the show notes do not work in your podcast app, visit https://todayindigital.com )

    Some links in these show notes may provide us with a commission.




    Privacy & Opt-Out: https://redcircle.com/privacy
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