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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Podcast Panic Mar 08, 2022

Show notes

Is this the sign of YouTube in panic? The company straight-up bribing podcast producers to 'please make video versions too!' Plus: A new display ad placement is in testing... Canadian creatives are well paid, so why aren't they happy about their work?

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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How to Help Digital Marketers in Ukraine Mar 05, 2022

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More marketing platforms withhold services from Russia... How time can reverse the negative effect of ad fatigue... Google Analytics has a new and more personalized home page... How you can hire Ukrainian digital marketers...

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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The Ad Written By TikTok Users Mar 04, 2022

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One brand turns its entire ad creative over to the Internet... Is the Ukraine war affecting your ad campaigns? TikTok really wants a bigger slice of the brand partnership pie... Meta is shamed into creating new enforcement alerts... Is it the end of the 25-54 demographic?...

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Meta is Bad at Math. Mar 03, 2022

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A surprise admission of failure from Amazon... Practicing brand safety during a war... Ad budgets continue to shift to OTT... The most-viewed page on Facebook has been banned.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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When War and Stock Imagery Meet Mar 02, 2022

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The new podcast format that borrows from the programmatic ad world... The stock image bank of the Ukraine war... Why you should care about an agency conglomerate's revenue numbers... How digital killed the "We Won't Be Undersold" promise...

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Today in Meta Marketing? Mar 01, 2022

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The weekend hack that sent content managers scrambling... A big acquisition for LinkedIn... Are mid-rolls finally coming to TikTok videos?... Amazon gets some big competition... More ad platforms crack down on Russia... everyone wants to be Meta.

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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How the Ukraine Invasion May Affect E-Commerce Feb 26, 2022

Show notes

Russia's aggression in Ukraine may spell more problems for the global supply chain... can having a cute logo save your brand in the time of crisis?... TikTok reveals the best hashtags to use for specific verticals... and meet the Tinder Swindler of the agency world.

Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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TikTok Drops the PuckTikTok Drops the Puck Feb 25, 2022

Show notes

Better conversion tracking is coming to Google Ads... YouTube adds stronger Shorts analytics... TikTok continues to focus on exclusive content deals... LinkedIn's plans to compete with Spotify...

Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Nobody Cares About Zuck’s Metaverse Feb 24, 2022

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Your slow shipping may soon drag your SEO down… Another privacy-aware ad tracking solution is launched… Is TikTok on the verge of going all “Quibi” on us? The numbers are in and nobody cares about Zuck’s Metaverse…

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Reels Hits the Major Leagues with a New Ad Placement Feb 23, 2022

Show notes

Facebook's answer to TikTok just got a major enhancement media buyers will like... How will Google handle your web site's infinite-loading pages... Microsoft dives deeper into AI-based ad campaigns... Twitter's working on a way to opt your brand out of off-topic threads...

Go Premium! No ads, more stories, audio chapters, and extended weekend episodes — https://todayindigital.com/premium

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Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

Does your brand need a podcast? Let us help: https://engageQ.com/podcasts

Privacy & Opt-Out: https://redcircle.com/privacy

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