Today in Digital Marketing

Latest Episodes:

Inside Facebook's New (and Actually Useful) AI Tool Jun 11, 2021

Show notes

I can't believe I'm about to say this — but Facebook has created an AI tool that's actually not terrible. Also: Google Analytics adds a new feature to its platform: Guessing. And finally some clarity on the Google Partner program.

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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A String of Zeros Jun 10, 2021

Show notes

Android devices are the latest to lock up ad tracking... the Facebook ad placement you can't afford... Why Zuckerberg is betting big on measuring your customers' biometric data... And a Canadian media icon relaunches on social media.

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"The Truth Is Most of Your Followers Won’t See What You Share..." Jun 09, 2021

Show notes

A deep dive into the Instagram algorithms... More shakeups at Facebook could mean more instability for its ads platform... WooCommerce users can now push their products directly to Google's Shopping platform... It's time to start planning for your holiday campaigns... and the U.S. war against TikTok is apparently over.

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Why Livestreaming Must Be In Your Marketing Plan Today Jun 08, 2021

Show notes

Instagram adds affiliate marketing... Wordpress's next version may help your SEO... The world is going live — are your marketing campaigns ready? And details on our first ever Twitter space!

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We Should Have Seen It Coming. Jun 07, 2021

Show notes

Apple doubles down on the war against marketing data... Google is forced to play nice by French regulators... Pinterest's new commerce-enabled shopping lists.... The clever but unlikely digital marketing partnership between a food condiment and a mobile app ... and a big warning: Do not activate Facebook's New Page Experience if you have any plans to go back to the old page design.

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Meet The Google Reviews That Won't Die Jun 04, 2021

Show notes

The Google reviews that won't die... some great news for brands who use Instagram influencers... How HBO got the consent of thousands of people to text them ads every day... Why does TikTok want to store your faceprint now?... And what's next for one the biggest SEO tools now that it just got bought out?

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Your Marketing Job is Safer Than It's Ever Been Jun 03, 2021

Show notes

You made the right career choice — the need for marketers is skyrocketing... Twitter's new pay-for-support plan... WhatsApp gets some welcome improvements to brand accounts... How TikTok users got around an ad ban... and your prayers have been answered with Facebook's newest post type.

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INSTAGRAM DMs ARE FINALLY IN THE API! 🎉🍾 Jun 02, 2021

Show notes

Perhaps the biggest single item on the wishlists of people who manage social media accounts has arrived. Also: Instagram makes a big change to its Stories algorithm, Google rolls out a major search update, Twitter tests Fleets ads, and the voice recognition tool you should not use.

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H0w You're Site M1ght Get Dropppd from Go0gle Jun 01, 2021

Show notes

That typo on your web site might get you dropped by Google... Microsoft pumps out a whack of changes to its ads platform... How the pandemic has affected closing B2B deals... and Stripe's new one-click payment links.

• LISTEN MORE: Get each episode completely ad-free (with occasional weekend episodes) — b.link/pod-adfree

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Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)

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Is Google's "Honeymoon Period" Real? May 31, 2021

Show notes

How to detect and fix ad fatigue... Facebook adds a nice feature for video users... Reels ads are coming to more countries... and Clubhouse ain't dead — yet.

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