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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Something Fishy is Happening with Messenger Dec 04, 2020
    Show notes

    Facebook is taking away a big chunk of Messenger for marketers who use third-party tools… Twitter’s change to their ads platform may mean stronger mid-funnel results… There’s yet another post type your content manager will need to create, and this one’s a BIG one…. And you didn’t really need to create that Facebook Messenger ad campaign today, did you?


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.



    Privacy & Opt-Out: https://redcircle.com/privacy
    Are Shipping Services On The Verge of Collapse? Dec 03, 2020
    Show notes

    Don’t be surprised if your the delivery company your brand uses starts refusing to pick your packages up…. Facebook adds some nice enhancements for car dealerships…. A big Google Core update is rolling out today… and what do you do when you have a loyalty program of 100 million people? You start an ad platform, of course.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.


    Privacy & Opt-Out: https://redcircle.com/privacy
    The One With the Boings In It Dec 02, 2020
    Show notes

    Google’s latest move means you probably need to install their Business app on your phone… TikTok and Instagram both test some pretty significant changes to their platforms… has someone cracked open Spotify’s exclusive podcast feeds?.... and the dumpster fire that is the Facebook ads platform burns even hotter today.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe athttps://TodayInDigital.com or wherever you get your podcasts.


    Privacy & Opt-Out: https://redcircle.com/privacy
    In Google’s World, Green Is Blue Dec 01, 2020
    Show notes

    The global ad industry suffers its biggest drop in decades… the head of Facebook’s ads platform doesn’t want to hear from you… Which platform will crop the images in your ad campaigns automatically — maybe without you knowing it?… and Google releases a shockingly good documentary about… itself.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is hosted by Tod Maffin (https://TodMaffin.com) and produced by engageQ digital (https://engageQ.com). Subscribe at https://TodayInDigital.com or wherever you get your podcasts.


    Privacy & Opt-Out: https://redcircle.com/privacy
    English Be Hard Nov 30, 2020
    Show notes

    Another platform has entered the vertical stories arena — the same week it suffers the effects of an apparent data breach. Podcast listening is up, but not nearly as much as one industry news site claims it is. There’s a bigger, better Crawl Report inside Search Console. And Google upgrades its PDF parser to be more… well, actually usable.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    Did We Say Refunds? We Meant “Ad Credits.” Nov 27, 2020
    Show notes

    Facebook’s out of control account banning bots are starting to be noticed by big media… You may be owed some credit back on your latest ad campaign — but you’re not going to like how little it is…. And want to rank your brand’s site higher in Google? Why not just program a bot!


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    Everything Went to Hell Today and It’s All Amazon’s Fault Nov 25, 2020
    Show notes

    There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. And Twitter might take away your blue checkmark.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com


    Privacy & Opt-Out: https://redcircle.com/privacy
    Facebook’s New Algorithm Looks for “Good” in the World Nov 24, 2020
    Show notes

    Snapchat has a million dollars to give you — all you need to do: Use its TikTok clone… Buffer adds a long-missing channel to its analytics product… Twitter’s going to start handing out blue checkmarks again… And good news for you Google Workspace people who work with partners that are Microsoft shops.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    Google Sued Over “Fake” Reviews Nov 23, 2020
    Show notes

    Social media comments on Black Friday posts are up… WAY up…. How do you get negative reviews made by a fake person off your Google profile? One car salesman’s taking Google to COURT to try. Some nice updates to Snapchat’s campaign offerings… Google Ads’s desktop app gets an upgrade… and Twitter is not having a good Fleet week.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    [SECURE] Nov 20, 2020
    Show notes

    You’ve got more options now for Instagram influencer campaigns…. What younger podcast listeners want in the shows they subscribe to… Google Ads has a new insights panel that may actually be useful… Microsoft gives you yet another reason to upgrade your web site… and Snapchat Buys TikTok.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com


    Privacy & Opt-Out: https://redcircle.com/privacy
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