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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Face Coverings: Show Them in Ads or Not? Nov 19, 2020
    Show notes

    In your next online video ad, should you reference the pandemic? We have some numbers. Microsoft adds a new support channel for digital marketers. A possible gig for those of you in the SEO space. And I think I didn’t screw up the livestream today.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
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    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com


    Privacy & Opt-Out: https://redcircle.com/privacy
    A thick jungle canopy and a dark body of water. Nov 18, 2020
    Show notes

    Google may be changing your campaign without your permission. YouTube may soon place ads on your brand’s videos, also without your permission. You can buy TV ads through a portal now. Facebook apparently has a new Relaxed Moderation flag for brand assets. And the top trending colour for 2021 reads like a bad LSD trip.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Watch me produce this live at twitch.tv/todmaffin (about 12-3 PT weekdays)


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    Twitter’s “Fleets” Are Off to a Bad Start Nov 17, 2020
    Show notes

    YouTube wants you to try its new ad placement… consumers want you to pay better attention to how you handle their data…. Google wants you to be smarter about how your campaigns compete in the market… And Facebook wants you to send more cease and desist notices.


    Get a $100 ad credit toward your first LinkedIn ad campaign at http://linkedin.com/digital


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Leave a voicemail: TodayInDigital.com/voicemail


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
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    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com


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    Pocketing a Smurf Monkey for LOLz and Elo Nov 16, 2020
    Show notes

    Are your leads disappearing from your inbox before you can get to them? Google wants you to back off being so damned specific with your keywords. How will Facebook’s new moderation system affect reviews of ad campaigns? And Honda goes digital for its car reveal: On a most unlikely platform.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Leave a voicemail: TodayInDigital.com/voicemail


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: RateThisPodcast.com/today

    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    The Doctor is In 🏥 Nov 13, 2020
    Show notes

    Why are the best-performing ads on TikTok those where the subject’s face is far away? A new Mac operating system is out — what does that mean for the marketing and design tools you use every day. Some excellent tips on how to use WhatsApp to sell more things. Why #DeleteFacebook is trending again today. And the Doctor is In — your chance to get your burning digital marketing question answered by an expert.


    ➡ Join our free Slack community! TodayInDigital.com/slack

    ➡ Leave a voicemail: TodayInDigital.com/voicemail


    HELP SPREAD THE WORD:

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    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    Spoiler: That Wasn’t Insurance You Just Bought. Nov 12, 2020
    Show notes

    Your next source of product sales could soon come from WhatsApp… Snapchat will certify you on its ads platform for free… a clever marketing campaign provides insurance that’s not actually insurance… Twitter Stories are almost here… and yes, Google My Business has some issues today.


    ➡ Join our free Slack community! TodayInDigital.com/slack


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    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    Meet Your Favourite New Marketing Metric Nov 10, 2020
    Show notes

    Facebook has found a new way to make digital marketers’ lives miserable. Do you know Bing’s algorithm? Because Bing doesn’t. What effect has COVID-19 had on B2B marketing? We bust some myths around YouTube’s recommendation engine. And the world has a new marketing metric you’ll like — one invented by Pinterest.


    ➡ Join our free Slack community! TodayInDigital.com/slack


    HELP SPREAD THE WORD:

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    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    The End of the Single-Day Sale Event? Nov 09, 2020
    Show notes

    Has the pandemic killed the single-day sale event? Facebook’s new feature is good news for DTC marketers. Netflix tries its hand at good old-fashioned TV. And the reason I’m climbing two flights of stairs every hour now.


    ➡ Join our free Slack community! TodayInDigital.com/slack


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
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    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    Facebook’s Ads Platform is Falling to Pieces Nov 06, 2020
    Show notes

    Mass chaos among Facebook advertisers as the platform starts handing out huge numbers of erroneous account bans… How are hundreds of Google My Business profiles being hijacked and is YOUR brand’s profile at risk? What happened when two digital marketing tools moved away from the consumer space? Spoiler: They became profitable. And Microsoft just made it a lot easier to target people who are likely to buy things during Black Friday.


    ➡ Join our free Slack community! TodayInDigital.com/slack


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
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    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
    How to Jump the TikTok Algorithm Queue Nov 05, 2020
    Show notes

    Your brand’s web site is ranking higher in Google — then why is your traffic and click-through rate DOWN? Google’s new holiday guide has some solid advice for e-commerce managers, your podcast download stats may look different, and the pop culture history behind a new effect being tested on Facebook organic posts.


    ➡ Join our free Slack community! TodayInDigital.com/slack


    HELP SPREAD THE WORD:

    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
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    ABOUT THE PODCAST:

    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
    • LinkedIn: linkedin.com/in/todmaffin
    • Tod’s agency: engageQ.com
    • TikTok: /tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Today in Digital Marketing is produced by engageQ.com



    Privacy & Opt-Out: https://redcircle.com/privacy
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