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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    AI Wrote This Podcast Title Nov 04, 2020
    Show notes

    Now that the American election day is behind us, did California adopt that bill that would restrict how digital marketing is done? How can artificial intelligence drive more conversions for your email campaigns? And Instagram is working on a big change — but — social media community manager — you’re actually going to love this one.


    ➡ Join our free Slack community! TodayInDigital.com/slack


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    • Classified Ads: TodayInDigital.com/classifieds
    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

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    Today in Digital Marketing is produced by engageQ.com



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    Schooner Tuna: The Tuna With a Heart. 🍣 Nov 03, 2020
    Show notes

    Microsoft adds some fairly customizable ad extensions, LinkedIn’s new company engagement report is out, the clever new way hackers are compromising your brand’s web site, Facebook removes the ability to see breakdowns.


    ➡ Join our free Slack community! TodayInDigital.com/slack


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    • Leave a voicemail at TodayInDigital.com/voicemail
    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
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    • Theme music: Mark Blevis (all other music licensed by Source Audio)

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    Today in Digital Marketing is produced by engageQ.com



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    Facebook Drops Location-Tagging, Because Of Course They Did. Nov 02, 2020
    Show notes

    Facebook drops support for location-tagging… Instagram temporarily pulls one of its discovery features and that might spell reduced web visits for you… a big change to Google Ads campaigns…. TikTok’s latest reprieve comes from an unlikely source… and which digital platform had its first recorded DROP in ad revenues last quarter?


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    • Transcripts: See each episode at TodayInDigital.com
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    Today in Digital Marketing is produced by engageQ.com



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    SPECIAL: How Spotify is Changing the Podcast Ad Industry Oct 30, 2020
    Show notes

    In this special extended episode, Brian Barlatta from the Sounds Profitable newsletter discusses how the ad industry is being forced to adapt with Spotify's changes to podcast tech.


    Subscribe free to Sounds Profitable at SoundsProfitable.com


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    • Theme music: Mark Blevis (all other music licensed by Source Audio)

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    Today in Digital Marketing is produced by engageQ.com


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    The Secret Candy Machine, Revealed 🎃 Oct 29, 2020
    Show notes

    An inside look at how Google determines if your web content is trustworthy… getting data from Twitter just keeps getting more expensive… Mailchimp may kick you off its service if it doesn’t like the content of your emails… and, I know this will shock you, but guys — there’s a bug in Facebook’s ads platform. I know right? Who knew?


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    • Theme music: Mark Blevis (all other music licensed by Source Audio)

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    Today in Digital Marketing is produced by engageQ.com


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    The Magic Frequency is 5.5. Tell No-one. 🤫 Oct 28, 2020
    Show notes

    How many ad impressions are TOO many? Will we all need to learn Apple SEO soon? Agorapulse and Google Ads both make some nice tweaks to their platforms. And the new metric we all needed for 2020 is here: Rage Clicks.


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    • Transcripts: See each episode at TodayInDigital.com
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    • Theme music: Mark Blevis (all other music licensed by Source Audio)

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    Facebook Ads’ “First Time Impression Ratio” Problem Oct 27, 2020
    Show notes

    Why is Facebook showing your ad to the same people over and over again? A huge development for people who sell things online… Pinterest and Instagram both add announce welcome platform upgrades… and an inside look at the American military’s social media negative-response strategy.


    ➡ Join our free Slack community! TodayInDigital.com/slack


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    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
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    • Transcripts: See each episode at TodayInDigital.com
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    • Theme music: Mark Blevis (all other music licensed by Source Audio)

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    • Twitter: twitter.com/todmaffin
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    The Marketing Campaign You Wish You’d Thought Of Oct 26, 2020
    Show notes

    What happens when you remove the Facebook Comments from your company’s blog? Less toxicity and less time spent on site. Why a change to Chipotle’s mobile app is tapping into the hearts of younger diners… The marketing campaign we all wish we’d have thought of… and it’s the ridiculous Facebook ad denial of the day.


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    HELP SPREAD THE WORD:

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    ABOUT THE PODCAST:

    • Produced by: engageQ.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Transcripts: See each episode at TodayInDigital.com
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    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
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    • Tod’s agency: engageQ.com
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    The Next Great Ad Placement: Airpods?! Oct 23, 2020
    Show notes

    The next big ad placement could be Airpods…. A decision by the Trump administration will have far-reaching effects for local businesses who want to use radio to advertise... Spotify launches a live show that’s customized to each user… and Facebook takes away yet another thing that digital marketers have relied on. But don’t worry. They’ve made a podcast. About resiliency.


    ➡ Join our Slack community! TodayInDigital.com/slack


    ➡ Tod’s local Nanaimo podcast: NanaimoChronicles.com


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    • Produced by: engageQ.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
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    • Transcripts: See each episode at TodayInDigital.com
    • Source links and full transcripts: TodayInDigital.com
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    • Theme music: Mark Blevis (all other music licensed by Source Audio)


    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
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    • Tod’s agency: engageQ.com
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    Privacy & Opt-Out: https://redcircle.com/privacy
    Why Did ROAS Drop During Amazon's Biggest Day? Oct 22, 2020
    Show notes

    Facebook adds both features and fees to its e-commerce platform… Yes, Twitter’s ad platform changed a little yesterday… If Amazon’s Prime Day was so successful, why was Return on Ad Spend down… and a reminder: T-Minus two days before Facebook and Instagram embedded posts may break your brand’s web site.


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    HELP SPREAD THE WORD:

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    ABOUT THE PODCAST:

    • Produced by: engageQ.com
    • Advertising: RedCircle.com/brands and TodayInDigital.com/ads
    • Classified Ads: TodayInDigital.com/classifieds
    • Transcripts: See each episode at TodayInDigital.com
    • Email list: TodayInDigital.com/email
    • Theme music: Mark Blevis (all other music licensed by Source Audio)


    TOD’S SOCIAL MEDIA:

    • Twitter: twitter.com/todmaffin
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    • Tod’s agency: engageQ.com
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    • Twitch: twitch.tv/todmaffin (game livestreaming)


    Source links and full transcripts at TodayInDigital.com


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