Today in Digital Marketing

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🎶 I’m a Can of Soup Oct 06, 2020

Show notes

Google introduces call display for your Google My Business calls… a U.S. Supreme Court case could dramatically shift the ownership structures of TV stations… One big platform throws its weight behind Web Stories… and the TikTok duet that got duetted and duetted and may have become one of the single most impressive pieces of amateur musical theatre in history.

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A Spreadsheet Is Not a Database Oct 05, 2020

Show notes

Is that cookie disclosure banner on your web site pulling you down in Google rankings? Instagram gets closer to e-commerce integration in its TikTok clone… The largest growing demographic of podcast listeners are teenagers… and how a single Excel spreadsheet is all that anybody is talking about in the U.K. today.

Brought to you today by the Keep Optimising podcast: KeepOptimising.com

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ABOUT THE PODCAST:

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Produced by: engageQ.com
Advertising: RedCircle.com/brands and TodayInDigital.com/ads
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
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Twitch: twitch.tv/todmaffin (game livestreaming)

Source links and full transcripts at TodayInDigital.com

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When Image Cropping Goes Horribly Wrong Oct 02, 2020

Show notes

One big advertiser is driving up the prices of ads on Facebook. And I promise — you will not guess which company that is. Also, Google adds some nice new tools to its online spreadsheet, Twitter apologizes for the way it’s been cropping your images, and changes to Facebook Groups means you may have a very powerful new placement at your disposal.

Brought to you today by the Keep Optimising podcast: KeepOptimising.com

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HELP SPREAD THE WORD:

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ABOUT THE PODCAST:

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Produced by: engageQ.com
Advertising: RedCircle.com/brands and TodayInDigital.com/ads
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffi
Twitch: twitch.tv/todmaffin (game livestreaming)

Source links and full transcripts at TodayInDigital.com

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Idiot Sandwich Oct 01, 2020

Show notes

YouTube’s new AI bots may break your brand’s web site… Are you optimizing for PAA SEO? The surprising places social media influencers are showing up… and why Gordon Ramsay is absolutely killing it on the most unlikely of social networks.

Brought to you today by the Keep Optimising podcast: KeepOptimising.com

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HELP SPREAD THE WORD:

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ABOUT THE PODCAST:

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Produced by: engageQ.com
Advertising: RedCircle.com/brands and TodayInDigital.com/ads
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffi
Twitch: twitch.tv/todmaffin (game livestreaming)

Source links and full transcripts at TodayInDigital.com

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How a Lawsuit About a Video Game May Affect Your UGC Strategy Sep 30, 2020

Show notes

Has your digital agency run afoul of a new Trump administration order? How a lawsuit over a video game might affect your social media strategy. Google will give you a full user experience audit — of your competitors… and how good will this new web analytics tool be when it promises it won’t track your web site visitors.

Brought to you today by the Keep Optimising podcast: KeepOptimising.com

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HELP SPREAD THE WORD:

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ABOUT THE PODCAST:

• Our Slack community: TodayInDigital.com/slack

• Produced by: engageQ.com

• Advertising: RedCircle.com/brands and TodayInDigital.com/ads

• Transcripts: See each episode at TodayInDigital.com

• Email list: TodayInDigital.com/email

• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

• Twitter: twitter.com/todmaffin

• LinkedIn: linkedin.com/in/todmaffin

• Tod’s agency: engageQ.com

• TikTok: /tiktok.com/@todmaffin

• Twitch: twitch.tv/todmaffin (video game livestreaming)

Source links and full transcripts at TodayInDigital.com

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The Facebook Feature Nobody Asked For Sep 29, 2020

Show notes

Microsoft’s ads platform will keep your ads off from bad web sites… More details on the looming elimination of Facebook’s 28-day attribution windows… Twitter’s new accessibility project will add one more task to your digital marketing To Do list… and why there is a full two-second gap of dead-air in today’s episode.

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HELP SPREAD THE WORD:

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ABOUT THE PODCAST:

• Our Slack community: TodayInDigital.com/slack

• Produced by: engageQ.com

• Advertising: TodayInDigital.com/ads

• Transcripts: See each episode at TodayInDigital.com

• Email list: TodayInDigital.com/email

• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

• Twitter: twitter.com/todmaffin

• LinkedIn: linkedin.com/in/todmaffin

• Tod’s agency: engageQ.com

• TikTok: /tiktok.com/@todmaffin

• Twitch: twitch.tv/todmaffin (video game livestreaming)

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Oh god. Not the coffee machines. Sep 28, 2020

Show notes

Facebook’s latest change could mean you won’t be able to see conversion data on your campaigns… Apple’s latest acquisition is all about those sweet sweet podcast advertising dollars… Platforms with inflammatory content are hurting the performance of your ad campaigns… and hackers have found a way in to the single most important weapon in a digital marketer’s arsenal.

Not subscribed yet? Get direct subscribe links at TodayInDigital.com

HELP SPREAD THE WORD:

• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish

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ABOUT THE PODCAST:

• Our Slack community: TodayInDigital.com/slack

• Produced by: engageQ.com

• Advertising: TodayInDigital.com/ads

• Transcripts: See each episode at TodayInDigital.com

• Email list: TodayInDigital.com/email

• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

• Twitter: twitter.com/todmaffin

• LinkedIn: linkedin.com/in/todmaffin

• Tod’s agency: engageQ.com

• TikTok: /tiktok.com/@todmaffin

• Twitch: twitch.tv/todmaffin

Source links and full transcripts at TodayInDigital.com

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The Custom Audience You Should Be Using Sep 25, 2020

Show notes

They tried to compete with Buzzfeed, and they lost… Facebook adds content plugins to Ads Manager… the custom audience you’re NOT using but probably should try… Google adds more pandemic-friendly labels for your product ads… and is the Ring company trying to pull one over on all of us?

Not subscribed yet? Get direct subscribe links at TodayInDigital.com

HELP SPREAD THE WORD:
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ABOUT THE PODCAST:
• Our Slack community: TodayInDigital.com/slack
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: See each episode at TodayInDigital.com
• Email list: TodayInDigital.com/email
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Twitter: twitter.com/todmaffin
• LinkedIn: linkedin.com/in/todmaffin
• Tod’s agency: engageQ.com
• TikTok: /tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

Source links and full transcripts at TodayInDigital.com

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Zuckerberg... You Still With Me, Bro? Sep 24, 2020

Show notes

In the alternate universe we’re all living in now, one marketer has found that using an insane amount of text in Facebook ads actually drives better results now… Hootsuite is having a very bad day… Reddit adds some nice protections for brands that are a little risk-sensitive… Please welcome the newest member of the vertical Stories club… and LinkedIn adds some surprisingly useful upgrades.

Not subscribed yet? Get direct subscribe links at TodayInDigital.com

HELP SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
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ABOUT THE PODCAST:
• Our Slack community: TodayInDigital.com/slack
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Email list: TodayInDigital.com/email
• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Twitter: twitter.com/todmaffin
• LinkedIn: linkedin.com/in/todmaffin
• Tod’s agency: engageQ.com
• TikTok: /tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

Source links and full transcripts at TodayInDigital.com

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Why Cinema Ads May Be In Your Next Media Spend Sep 23, 2020

Show notes

The places you’re buying ads are NOT the places where consumers want you to be... Google confirms that reviews mean everything to local SEO… Amazon puts another restriction on advertising on its platform — and this one might get them into trouble with the regulators… and the single tweet that might become known as the cheapest, simplest, and most effective political ad in the history of the world.

Not subscribed yet? Get direct subscribe links at TodayInDigital.com

HELP SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Email list: TodayInDigital.com/email

• Advertising: TodayInDigital.com/ads
• Our Slack community: TodayInDigital.com/slack
• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Twitter: twitter.com/todmaffin
• LinkedIn: linkedin.com/in/todmaffin
• Tod’s agency: engageQ.com
• TikTok: /tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

Source links and full transcripts at TodayInDigital.com

--- Send in a voice message: https://anchor.fm/todayindigital/message
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