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OMG THEY’RE ACTUALLY DOING IT Sep 22, 2020

Show notes

Three small announcements you WANTED to hear from Facebook, and one big one you didn’t... TikTok and Oracle give a masterclass in how to screw up a simple p.r. Announcement… and Mailchimp turns to artificial intelligence to power the next generation of its platform.

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🎵 Do You Remember... How the Stars Stole the Night Away? Sep 21, 2020

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Does hosting your brand’s web site on a shared server negatively affect your Google position? Facebook adds new intellectual property protection for brands…. Amazon adds a whole new placement — and it’s a big one… And you blew it. Your brand could have owned today — every year, you could have owned this day. But you don’t. Because you blew it.

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Will Your Web Pages Break on October 24th? Sep 18, 2020

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34 days and counting before millions of web pages are due to break — all because of a change being made by Facebook… Google will now let publishers place first-party cookies on their brand’s site… Neilson unveils a massive database of marketing benchmarks to help you understand how well YOUR digital campaigns are doing…. And the TikTok drama train continues today.

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#Mel_Is_Having_A_Very_Bad_Day Sep 17, 2020

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We’re starting to understand just how many keywords are being dropped from Google Ads reports… Facebook launches a whole new platform for managing your business — I know, I know… YouTube makes one of the most significant upgrades to its targeting in its history… and an update from the digital marketer in our Slack community who’s been locked out of her Facebook account for weeks now.

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🎂 = 1 Sep 16, 2020

Show notes

A new feature on Facebook could get more brands into doing Live broadcasts… both Amazon and Apple announce BIG bets they’ve placed on podcasting… and does having the keywords you want to rank for in your domain name help or hurt your listing. What Google says is different than what most people believe.

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• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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• LinkedIn: linkedin.com/in/todmaffin
• Tod’s agency: engageQ.com
• TikTok: /tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

Source links and full transcripts at TodayInDigital.com

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Split-Test Your ORGANIC Posts (!) Sep 15, 2020

Show notes

The one marketing tactic that consumers say will bring them BACK to your bricks-and-mortar store… Instagram is thinking about letting links in captions be tappable — for a price… Facebook’s quick new ad format has one potentially big tradeoff… and I have the proof, friends, that humanity is going to hell.
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ABOUT THE PODCAST:
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• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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• LinkedIn: linkedin.com/in/todmaffin
• Tod’s agency: engageQ.com
• TikTok: /tiktok.com/@todmaffin
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The Greatest Bait-and-Switch in Business History? Sep 14, 2020

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Did TikTok just pull the greatest bait and switch in business history? YouTube has an exciting new metric (god, what has my life become). And Facebook’s auto-bans are becoming so frequent that hackers are now copying them.
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ABOUT THE PODCAST:
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• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
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• LinkedIn: linkedin.com/in/todmaffin
• Tod’s agency: engageQ.com
• TikTok: /tiktok.com/@todmaffin
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When Lawyers Try to Write Marketing Emails Sep 11, 2020

Show notes

Podcasts borrow inspiration from programmatic ad technology... Yes, that was a scary email you got from YouTube. No, you don’t have to worry about it. How to reposition your brand’s content to be more friendly to voice assistants… and the final word from Google: Does having lots of words on all your brand’s web pages help or hurt your company’s search engine ranking?
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ABOUT THE PODCAST:
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• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Twitter: twitter.com/todmaffin
• LinkedIn: linkedin.com/in/todmaffin
• Tod’s agency: engageQ.com
• TikTok: /tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

Source links are in the transcript (visit TodayInDigital.com and click today’s episode).

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🎵 The Whole World’s a Blur When You Waste Time With Me Sep 10, 2020

Show notes

And you thought the GDPR was bad. Wait until you hear what Europe just told Facebook to do. The most downloaded social media app last month was the most beleaguered. Adding the latest label to your brand’s Google listing may be more about politics than promotion. And the data’s in — if you want your Brand Awareness campaign to work, show your ads to more young people.

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SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Twitter: twitter.com/todmaffin
• LinkedIn: linkedin.com/in/todmaffin
• Tod’s agency: engageQ.com
• TikTok: /tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

Source links are in the transcript (visit TodayInDigital.com and click today’s episode).

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Facebook to Restrict How Many Ads You Can Run Sep 09, 2020

Show notes

Spotify is burning up the podcast charts, in all the wrong ways… Facebook’s putting ads on sites that never asked for ads… How Pinterest’s algorithm changes could affect your brand’s content strategy… and the World Health Organization paying an influencer to talk up contact tracing… an influencer that is completely computer-generated.
JOIN OUR SLACK COMMUNITY!
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SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: See each episode at TodayInDigital.com
• Theme music: Mark Blevis (all other music licensed by Source Audio)
TOD’S SOCIAL MEDIA:
• Twitter: twitter.com/todmaffin
• LinkedIn: linkedin.com/in/todmaffin
• Tod’s agency: engageQ.com
• TikTok: /tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

Source links are in the transcript (visit TodayInDigital.com and click today’s episode).

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