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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Aug 20 — Donald Trump is Destroying Your ROAS (Ep 219) Aug 20, 2020
    Show notes

    Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all use. And Microsoft is the latest company to try its hand at automated digital ad recommendations. Don’t expect a lot.

    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack

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    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://sproutsocial.com/insights/release/
    2. https://www.nytimes.com/2020/08/15/us/politics/trump-campaign-ads-dnc.html#click=https://t.co/8GByDjJYid
    3. https://www.mediapost.com/publications/article/354936/ka-boom-target-adds-share-posts-record-sales.html
    4. https://about.ads.microsoft.com/en-us/blog/post/august-2020/editor-updates-recommendations-and-campaign-level-associations
    5. https://streetfightmag.com/2020/08/20/snapchats-promote-local-place-the-deeper-dive/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Aug 19 — Ryan Reynolds is Having a Very Bad Day (Ep 218) Aug 19, 2020
    Show notes

    The QR code is back, baby. Google gives real estate agents some very bad news. Why is Facebook not letting you see your brand’s reviews? And the latest episode of “Oh god… WHAT did you tweet on our brand’s account?”

    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://sproutsocial.com/insights/release/
    2. https://kotaku.com/e3-apologizes-after-sexist-tweet-gets-ratioed-1844768191
    3. https://www.axios.com/snapchat-content-off-app-f9cb731a-ea1e-4767-8a8e-a2be018ce370.html
    4. https://reputation.com/resources/blog/facebook-struggles-to-manage-transition-in-ratings-recommendations/
    5. https://www.socialmediatoday.com/news/tiktok-collaborates-with-amazon-to-enable-tiktok-controls-via-alexa-voice-a/583761/
    6. https://quoraadsupport.zendesk.com/hc/en-us/articles/360047828772
    7. https://thenextweb.com/plugged/2020/08/19/instagram-rolls-out-qr-codes-to-let-you-follow-accounts-quickly/
    8. https://support.google.com/adspolicy/answer/9997418
    9. https://about.ads.microsoft.com/en-us/blog/post/august-2020/microsoft-audience-ads-now-expanding-to-new-markets
    10. https://www.seroundtable.com/google-my-business-performance-metrics-29974.html
    --- Send in a voice message: https://anchor.fm/todayindigital/message
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    Aug 18 — All Your Beer Memes Are Belong to Us (Ep 217) Aug 19, 2020
    Show notes

    Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.

    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin

    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Aug 17 — Podcast Speed: FAST (Ep 216) Aug 17, 2020
    Show notes

    Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.

    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://streetfightmag.com/2020/08/17/a-more-granular-look-at-what-kinds-of-data-consumers-are-happy-to-disclose/
    2. https://www.searchenginejournal.com/instagram-is-fighting-off-fake-accounts-with-id-checks/377667/
    3. https://www.seroundtable.com/google-search-console-insights-beta-29959.html
    4. https://support.google.com/google-ads/answer/10013084?linkId=97365261
    5. https://www.searchenginejournal.com/google-to-remain-default-search-engine-on-firefox/377658/
    6. https://techcrunch.com/2020/08/14/facebook-tests-tiktok-style-video-format-on-its-main-app-in-india/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Aug 14 — SPECIAL: The Digital Marketing Ombudsman (Ep 215) Aug 14, 2020
    Show notes

    Facebook opens a new revenue channel for your brand, and throws Apple under the bus at the same time… Bing’s product search gets smarter with local results… Snapchat opens its doors to TikTok?!... and the first episode of the digital marketing ombudsman.

    JOIN OUR SLACK COMMUNITY!
    • Click:     http://todayindigital.com/slack

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://www.socialmediatoday.com/news/snapchat-adds-lenses-inspired-by-tiktok-dance-trends-to-boost-exposure-for/583499/
    2. https://tiktoktutorials.uk/
    3. https://unethical.marketing/
    4. https://blogs.bing.com/search/2020_08/Bing-shopping-Nearby-product-search
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Aug 13 — British Grannies Who Like Chuck Norris (Ep 214) Aug 13, 2020
    Show notes

    Facebook removes more than a thousand ad targeting categories because something something efficiency? Plus: CPMs are on the rise again… Your web site is slower than you think… And how to win back the formerly brand-loyal customers who left you during the pandemic lockdowns.

    JOIN OUR SLACK COMMUNITY!
    • Click:     http://todayindigital.com/slack

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    • https://www.theverge.com/2020/8/12/21364644/twitter-api-v2-new-access-tiers-developer-portal-support-developers
    • https://www.marketingdive.com/news/what-covid-19-did-to-customer-loyalty/583469/
    • https://marketingland.com/release-notes-intercom-brings-new-features-to-the-customer-conversation-280987
    • https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/
    • https://www.searchenginejournal.com/core-web-vitals-benchmarks/377324/
    • https://www.socialmediatoday.com/news/tiktok-adds-new-option-to-insert-text-headings-onto-video-thumbnails/583419/
    • https://go.within.co/retail-pulse/
    • https://www.socialmediatoday.com/news/linkedin-adds-new-alerts-and-lead-management-options-to-sales-navigator/583427/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Aug 12 — Two words: Blockbuster Video (Ep 213) Aug 12, 2020
    Show notes

    A huge update for Wordpress that could improve your brand’s Google ranking… Pinterest adds to its AR marketing platform, announces a big video partnership, and gets sued… and one of the best experiential marketing campaigns of the year from — you ready for this? Blockbuster Video.

    JOIN OUR SLACK COMMUNITY!
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    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    https://summit.agorapulse.com/

    https://techcrunch.com/2020/08/11/scribd-acquires-slideshare/

    https://vimeo.com/blog/post/pinterest-video-maker-vimeo-create/

    https://www.socialmediatoday.com/news/giphy-adds-custom-meeting-background-creator-for-animated-virtual-meeting-b/583337/

    https://twitter.com/MattNavarra/status/1293179148844720130

    https://wersm.com/the-worlds-last-blockbuster-location-is-now-an-airbnb/

    https://www.searchenginejournal.com/wordpress-5-5/377245/

    https://www.seroundtable.com/google-merchant-center-product-exclude-country-attribute-29931.html

    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Aug 11 — The Facebook Announcement We Didn’t Want (Ep 212) Aug 11, 2020
    Show notes

    Facebook is doubling down in the use of AI to make content decisions... Twitter tweet restrictions are now available, people who market news content aren’t going to like what Apple’s planning... The jury is NOT out yet on whether guest blog posts work… Was that a huge algorithm update to Google yesterday?

    JOIN OUR SLACK COMMUNITY!
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    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    • https://about.fb.com/news/2020/08/how-we-review-content/
    • https://techcrunch.com/2020/08/11/twitter-now-lets-everyone-limit-replies-to-their-tweets/
    • https://www.macrumors.com/2020/08/10/apple-news-plus-ios-14-web-links/
    • https://twitter.com/randfish/status/1292874876034756608
    • https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-how-to-make-best-use-of-its-platform/583250/
    • https://www.seroundtable.com/google-virtual-webmaster-conference-is-sold-out-29925.html
    • https://www.cnn.com/2020/08/10/business/amazon-malls-sears-jcpenney-simon-property/index.html
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Aug 10 — How to Run Ads in Facebook Groups (Ep 211) Aug 10, 2020
    Show notes

    Twitter partially changes its mind on the inability to Edit Tweets… You can now run ad campaigns inside Facebook Groups…. Google’s popular SEO conference is now free and you can attend from home… And we compare the 404 error pages of Joe Biden and Donald Trump. Here’s a hint: One’s really rude, and the other has public health advice.

    JOIN OUR SLACK COMMUNITY!
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    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://www.marketingdive.com/news/you-mr-jones-buys-influencer-marketing-agency-collectively/583163/
    2. https://9to5google.com/2020/08/07/youtube-new-video-emails/
    3. https://wersm.com/twitok-twitter-enters-talk-to-acquire-tiktok/
    4. https://www.seroundtable.com/google-guest-blog-post-links-have-zero-value-29916.html
    5. https://www.youtube.com/watch?v=ZA9fcQJqAh0
    6. https://events.withgoogle.com/virtual-webmaster-unconference/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Aug 7 — Why Does Facebook Hate Its Advertisers? (Ep 210) Aug 07, 2020
    Show notes

    An easier way to advertise on podcasts… Has Google changed its mind on what makes you rank higher? Some bad news for people in the affiliate marketing space. And it’s official: Facebook hates digital marketers.

    Today’s episode is sponsored by Podcorn.com

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
    • Advertising: TodayInDigital.com/ads
    • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://wersm.com/tiktok-is-launching-its-first-tv-app-on-amazon-fire-tv/
    2. https://www.socialmediatoday.com/news/google-expands-audio-advertising-options-to-help-brands-tap-into-increased/583086/
    3. https://www.searchenginejournal.com/google-martin-splitt-meta-description/376829/

    Lightning Round Sources:

    1. https://webmasters.googleblog.com/2020/08/search-console-api-announcements.html
    2. https://www.onlinetoolsexpert.com/walmart-cuts-affiliate-rates-on-many-categories/
    3. https://web.dev/content-visibility/
    4. https://www.marketingdive.com/news/forrester-influencer-campaign-volume-slipped-3-during-pandemic/583077/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
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