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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    The One File That Can De-List Your Site from Google Sep 08, 2020
    Show notes

    Microsoft’s new tool could help keep you from making the one change that can completely screw up your brand’s web site… a big security warning for those of you who use Wordpress… and here’s what happens when you fire your SEO company — and they don’t like it. Spoiler: It’s not good.
    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack
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    • Review Us: http://RateThisPodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: http://engageQ.com
    • Advertising: http://TodayInDigital.com/ads
    • Transcripts: See each episode at http://TodayInDigital.com
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Twitter: http://twitter.com/todmaffin
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Tod’s agency: http://engageQ.com
    • TikTok: http://tiktok.com/@todmaffin
    • Twitch: http://twitch.tv/todmaffin
    • Tod’s Twitter list of digmktg sources: https://twitter.com/i/lists/1182697350948503553

    Source links are in the transcript (visit http://todayindigital.com and click today’s episode).

    --- Send in a voice message: https://anchor.fm/todayindigital/message
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    Everybody Hates Google Sep 04, 2020
    Show notes

    More details on the change to Google Ads that many digital marketers are saying will have a staggeringly negative effect on their campaigns… Meanwhile, Microsoft’s ad platform adds perhaps its biggest upgrade ever — one that you B2B marketers will love… TikTok opens the door to a whole bunch of third-party digital management platforms, all while Snapchat just had one of its best months ever. And a warning if you’re running ad campaigns this weekend… you may want to hit the Pause button before you close your laptop for the weekend.

    JOIN OUR SLACK COMMUNITY!
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    SPREAD THE WORD:
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    ABOUT THE PODCAST:
    • Produced by: http://engageQ.com
    • Advertising: http://TodayInDigital.com/ads
    • Transcripts: See each episode at http://TodayInDigital.com
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:
    • Twitter: http://twitter.com/todmaffin
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Tod’s agency: http://engageQ.com
    • TikTok: http://tiktok.com/@todmaffin
    • Twitch: http://twitch.tv/todmaffin

    Sources and links referenced in this show can be found in the transcript — visit http://todayindigital.com and click today’s episode.

    --- Send in a voice message: https://anchor.fm/todayindigital/message
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    (not provided) Sep 02, 2020
    Show notes

    Google hates you and to prove it, they’ve taken away one of the single most helpful parts of their ads dashboard…. Meanwhile, LinkedIn adds some nice new features for people who administer their company’s page… and I swear I’m going to make this a daily feature — it’s the Facebook Ad Platform Bug of the Day! Hold onto your hats, friends. This one’s a doozy.
    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack
    SPREAD THE WORD:
    • Tweet It: http://bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: http://RateThisPodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: http://engageQ.com
    • Advertising: http://TodayInDigital.com/ads
    • Transcripts: See each episode at http://TodayInDigital.com
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • TikTok: http://tiktok.com/@todmaffin
    • Twitch: http://twitch.tv/todmaffin

    SOURCES:

    1. Shopify SEO: https://www.contentkingapp.com/academy/shopify-seo/?utm_campaign=TodayInDigital.com
    2. https://support.google.com/adspolicy/answer/10014384?hl=en&ref_topic=29265&utm_campaign=TodayInDigital.com
    3. https://www.seroundtable.com/google-ads-search-terms-report-hiding-30046.html?utm_campaign=TodayInDigital.com
    4. https://www.socialmediatoday.com/news/google-adds-new-ad-tools-for-retailers-ahead-of-the-holiday-push/584546/?utm_campaign=TodayInDigital.com
    5. https://marketingland.com/linkedin-lets-page-owners-view-sort-learn-more-about-their-followers-281293?utm_campaign=TodayInDigital.com
    --- Send in a voice message: https://anchor.fm/todayindigital/message
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    Why My Zoom Background is of Iceland Sep 01, 2020
    Show notes

    While TikTok is poised to announce its buyer, it also announces a significant expansion into direct e-commerce… Wordpress fixes the bug that broke millions of brand web sites… Google says it will start applying a tax to advertising in some countries… and a clever digital campaign from a beer company that’s centered on the Zoom video meeting app.
    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack
    SPREAD THE WORD:
    • Tweet It: http://bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: http://RateThisPodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: http://engageQ.com
    • Advertising: http://TodayInDigital.com/ads
    • Transcripts: See each episode at http://TodayInDigital.com
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • TikTok: http://tiktok.com/@todmaffin
    • Twitch: http://twitch.tv/todmaffin

    SOURCES:

    1. PodcastPage: https://podcastpage.io/?utm_campaign=TodayInDigital.com
    2. https://www.theverge.com/2020/8/31/21408539/tiktok-teespring-merchandise-apparel-commerce-monetization?utm_campaign=TodayInDigital.com
    3. https://www.seroundtable.com/google-my-business-attributes-desktop-labels-30040.html?utm_campaign=TodayInDigital.com
    4. https://www.marketingdive.com/news/coors-light-turns-favorite-video-chat-backgrounds-into-real-vacations/584441/?utm_campaign=TodayInDigital.com
    5. https://wersm.com/netflix-opens-up-some-of-its-content-to-free-viewing/?utm_campaign=TodayInDigital.com
    6. https://www.searchenginejournal.com/pinterest-tests-product-ratings-best-seller-labels-more/379472/?utm_campaign=TodayInDigital.com
    7. https://www.searchenginejournal.com/wordpress-5-5-1-maintenance-release/379486/?utm_campaign=TodayInDigital.com
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Here’s Your CTA: [LISTEN NOW] Aug 31, 2020
    Show notes

    Here come the world’s first voice coupons. Also: California takes a hardline on marketers who run afoul of its new privacy legislation… Yes, Google text ads are gone (at least for some people)... and the one simple change to your Instagram content strategy that will get you more engagement.
    JOIN OUR SLACK COMMUNITY!
    • Click: http://TodayInDigital.com/slack
    SPREAD THE WORD:
    • Tweet It: http://bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: http://RateThisPodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: http://engageQ.com
    • Advertising: http://TodayInDigital.com/ads
    • Transcripts: See each episode at http://TodayInDigital.com
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • TikTok: http://tiktok.com/@todmaffin
    • Twitch: http://twitch.tv/todmaffin

    SOURCES:

    https://www.agorapulse.com/social-media-lab/facebook-link-ads-cta/amp/?utm_campaign=TodayInDigital.com

    https://www.cnn.com/2020/08/30/tech/internet-outage-cloudflare/index.html

    https://www.mediapost.com/publications/article/355245/most-consumers-will-not-shop-in-stores-this-black.html?utm_campaign=TodayInDigital.com

    https://streetfightmag.com/2020/08/31/california-attorney-general-targets-low-hanging-fruit-for-ccpa-non-compliance/?utm_campaign=TodayInDigital.com

    https://www.marketingdive.com/news/unilever-target-partner-for-voice-powered-ads-on-peacock/584395/?utm_campaign=TodayInDigital.com

    https://www.searchenginejournal.com/instagram-carousels/379311/?utm_campaign=TodayInDigital.com

    https://www.searchenginejournal.com/updated-adsense-reporting/379321/?utm_campaign=TodayInDigital.com

    https://searchengineland.com/is-google-prepping-to-phase-out-etas-339964?utm_campaign=TodayInDigital.com

    https://about.ads.microsoft.com/en-us/blog/post/august-2020/asset-performance-ratings-responsive-search-ads?utm_campaign=TodayInDigital.com

    --- Send in a voice message: https://anchor.fm/todayindigital/message
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    The Facebook Engineering Comedy Hour Aug 28, 2020
    Show notes

    The busy back-to-school marketing season isn’t so busy this year, and that could spell savings in your ad budgets… digital marketers are NOT abandoning their martech tools in this time of reduced budgets…. And we mark the day — today — when Facebook’s Ad Platform status page is pure comedy.
    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack

    SPREAD THE WORD:
    • Tweet It: http://bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: http://RateThisPodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: http://engageQ.com
    • Advertising: http://TodayInDigital.com/ads
    • Transcripts: See each episode at http://TodayInDigital.com
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • TikTok: http://tiktok.com/@todmaffin
    • Twitch: http://twitch.tv/todmaffin

    SOURCES:

    1. https://marketingland.com/marketers-expect-slight-cut-to-martech-budgets-but-new-platforms-still-the-focus-281219?utm_campaign=TodayInDigital.com
    2. https://www.marketingdive.com/news/kantar-back-to-school-advertising-drops-70-on-national-tv/584306/?utm_campaign=TodayInDigital.com
    3. https://podcasts.apple.com/us/podcast/search-off-the-record/id1512522198
    4. https://status.fb.com/ads
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    “Lindsey, Come Here and Listen to This!” Aug 27, 2020
    Show notes

    Apple wants YOUR ad dollars… Google’s new Cost per Lead bid option changes the local services game… Traditional radio and TV are NOT doing well… and why is a 20-second clip of Meghan Trainor singing the future of digital collaboration?
    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack
    SPREAD THE WORD:
    • Tweet It: http://bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: http://RateThisPodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: http://engageQ.com
    • Advertising: http://TodayInDigital.com/ads
    • Transcripts: See each episode at http://TodayInDigital.com
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • TikTok: http://tiktok.com/@todmaffin
    • Twitch: http://twitch.tv/todmaffin

    SOURCES:

    1. https://www.cnbc.com/2020/08/27/tiktok-ceo-kevin-mayer-to-leave-the-company.html?utm_campaign=TodayInDigital.com
    2. https://www.coywolf.news/seo/apple-search-engine/?utm_campaign=TodayInDigital.com
    3. https://www.bloomberg.com/news/articles/2020-08-26/apple-plans-augmented-reality-content-to-boost-tv-video-service?utm_campaign=TodayInDigital.com
    4. https://developers.google.com/search/docs/data-types/home-activities?utm_campaign=TodayInDigital.com
    5. https://www.bloomberg.com/news/articles/2020-08-27/walmart-joins-microsoft-in-pursuit-of-deal-to-purchase-tiktok?utm_campaign=TodayInDigital.com
    6. https://www.macrumors.com/2020/08/26/apple-maps-new-ratings-places-of-interest/?utm_campaign=TodayInDigital.com
    7. https://www.cbc.ca/news/entertainment/canadian-stations-closure-1.5700298?utm_campaign=TodayInDigital.com
    8. https://blog.amp.dev/2020/08/27/success-with-wordpress-powered-by-amp/?utm_campaign=TodayInDigital.com
    9. https://wersm.com/spotify-is-working-on-a-virtual-concerts-feature/?utm_campaign=TodayInDigital.com
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Is the End Near for Facebook’s Audience Network? Aug 26, 2020
    Show notes

    Apple’s new iPhone OS is going to kill Facebook’s Audience Network placement. TikTok finally reveals exactly how many people watch its videos. Some surprising trends in consumer behaviour using Google My Business. And say goodbye to one of the world’s longest running marketing taglines.

    JOIN OUR SLACK COMMUNITY!
    • Click: TodayInDigital.com/slack

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today

    ABOUT THE PODCAST:
    • Produced by: engageQ.com
    • Advertising: TodayInDigital.com/ads
    • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)

    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin

    SOURCES:

    1. https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com
    2. https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com
    3. https://www.marketingprofs.com/charts/2020/43381/how-committed-are-big-advertisers-to-content-marketing?utm_campaign=TodayInDigital.com
    4. https://www.labnol.org/core-web-vitals-200819?utm_campaign=TodayInDigital.com
    5. https://www.bloomberg.com/news/articles/2020-08-26/facebook-says-apple-s-changes-to-ios-will-dramatically-hurt-ads?srnd=technology-vp&sref=yBaTdxlg&utm_campaign=TodayInDigital.com
    6. https://www.marketingdive.com/news/cvs-pharmacy-launches-ad-network-for-in-store-online-campaigns/584060/?utm_campaign=TodayInDigital.com
    7. https://www.socialmediatoday.com/news/facebook-develops-ai-that-can-help-choreograph-dance-moves-to-any-music/584053/?utm_campaign=TodayInDigital.com
    8. https://www.marketingdive.com/news/forrester-brands-must-integrate-dtc-wholesale-retail-teams-as-digital-com/584083/?utm_campaign=TodayInDigital.com
    9. https://ads-developers.googleblog.com/2020/08/announcing-v202008-of-google-ad-manager.html?utm_campaign=TodayInDigital.com
    10. https://www.marketingdive.com/news/kfc-drops-finger-lickin-slogan-around-the-globe-as-hygiene-concerns-pers/584096/?utm_campaign=TodayInDigital.com
    11. https://9to5google.com/2020/08/24/google-discover-short-videos/?utm_campaign=TodayInDigital.com
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    Aug 24 — I BEG YOU. STOP USING THIS MUSIC. (Ep 221) Aug 24, 2020
    Show notes

    Here are the three reasons a Google engineer says your brand’s web site lost ranking. TikTok is set to move firmly into the e-commerce space. Facebook adds a handful of little upgrades to its ads platform. And it wasn’t just you — the web videoconferencing tool of the year suffers a huge crash.

    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://www.cnn.com/2020/08/24/us/zoom-outage-worldwide-trnd/index.html?utm_campaign=TodayInDigital.com
    2. https://info.brandify.com/how-to-acquire-more-customers-from-google-my-business-during-covid-19?utm_campaign=TodayInDigital.com
    3. https://www.socialmediatoday.com/news/facebook-develops-ai-that-can-help-choreograph-dance-moves-to-any-music/584053/?utm_campaign=TodayInDigital.com
    4. https://streetfightmag.com/2020/08/24/google-my-business-search-and-engagement-trends-define-the-next-normal/?utm_campaign=TodayInDigital.com
    5. https://go.within.co/retail-pulse/?utm_campaign=TodayInDigital.com
    6. https://twitter.com/AkvileDeFazio/status/1297916793084772352
    7. https://twitter.com/CoryDobbin/status/1297928097258524675
    --- Send in a voice message: https://anchor.fm/todayindigital/message
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    Aug 21 — Fake Skyscrapers and Your Facebook Page (Ep 220) Aug 21, 2020
    Show notes

    What does a fake skyscraper have to do with YOUR brand’s presence on Facebook? Why are hundreds of video game streamers mad at Burger King this morning? How do you get a formerly dead page BACK into Google’s index? And @feedly offers Twitter discovery for a reasonable price.

    JOIN OUR SLACK COMMUNITY!
    • Click:     http://TodayInDigital.com/slack

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://kotaku.com/microsoft-flight-simulator-s-melbourne-monolith-was-cre-1844795290
    2. https://kotaku.com/streamers-furious-after-ad-company-uses-twitch-donation-1844793252
    3. https://www.seroundtable.com/google-swapping-404-urls-29987.html
    4. https://www.seroundtable.com/squarespace-adds-search-console-reports-29990.html
    5. https://twitter.com/DanPriceSeattle/status/1296519368336011265
    6. https://www.bloomberg.com/news/articles/2020-08-21/facebook-s-chief-marketing-officer-to-depart-after-two-years?sref=dZ65CIng
    --- Send in a voice message: https://anchor.fm/todayindigital/message
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