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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

    Advertise

    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Aug 6 — “Boosting” or Ads Manager: Which Is Better? (Ep 209) Aug 06, 2020
    Show notes

    You COULD boost that post. Or you could manually set it up in Ads Manager. Will there be much of a difference in the results? There sure will. Also: Bing adds some reporting, Google adds lead forms to YouTube ads, and the one Facebook Ads tip that could save you thousands of dollars.

    Today’s episode is sponsored by Podcorn.com

    SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. Mobile-First Indexing info: https://www.youtube.com/watch?v=TTUzxHdx2jY
    2. https://www.agorapulse.com/social-media-lab/facebook-boost/
    3. https://www.seroundtable.com/bing-webmaster-tools-image-video-reporting-29898.html
    4. https://www.jonloomer.com/2020/08/05/create-facebook-ads-that-initiate-a-phone-call
    5. https://www.socialmediatoday.com/news/youtube-updates-video-analytics-adds-quick-stories-insights-in-the-app/583008/
    6. https://www.seroundtable.com/google-how-fast-a-site-loads-29901.html
    7. https://thenextweb.com/neural/2020/08/06/study-instagrams-algorithm-favored-trump-over-biden/
    8. https://www.searchenginejournal.com/pagerank-predict-nhl-playoffs/375125/?utm_source=sej-feed
    --- Send in a voice message: https://anchor.fm/todayindigital/message
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    Aug 5 — Instagram Reels: A Digital Marketer’s Guide (Ep 208) Aug 05, 2020
    Show notes

    It’s here — Facebook’s answer to TikTok. Will Instagram Reels make it into the hearts and minds of young consumers? Also: Google changes its mind on the impact of negative reviews, the strangest brand extension you’ve ever heard of, the hugely popular ad platform I guarantee you’re not on.

    HELP SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://www.socialmediatoday.com/news/snapchat-updates-audience-reach-insights-with-regional-audience-counts/582901/
    2. https://www.mediapost.com/publications/article/354399/calmly-happily-animal-crossing-integrates-toil.html
    3. https://www.seroundtable.com/google-lot-negative-reviews-can-hurt-your-site-29893.html
    4. https://about.fb.com/news/2020/08/introducing-instagram-reels/
    5. https://www.marketingdive.com/news/kraft-pushes-mac-cheese-as-pandemic-breakfast-to-reach-busy-parents/582924/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
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    Aug 4: How a Microsoft-Owned TikTok Would Change Digital Marketing (Ep 207) Aug 04, 2020
    Show notes

    Google Ads partners with Zapier to keep your target lists updated… how a Microsoft-owned TikTok will affect YOUR future ad campaigns… Facebook’s web chat plugin gets a welcome upgrade… Would YOU pay Twitter $5 a month to have more control over your brand’s tweets?... And in case you were curious, yes, Yelp is still evil.

    Today’s episode is sponsored by Podcorn.com

    HELP SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by:     engageQ.com
    • Advertising: TodayInDigital.com/ads
    • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin

    SOURCES:

    1. http://www.clixmarketing.com/blog/2020/08/03/google-ads-launches-call-recording-fe
    2. https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.htmlature/
    3. https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.html
    4. https://twitter.com/MattNavarra/status/1290440904579448838/photo/1
    5. https://support.google.com/google-ads/answer/9954560
    6. https://www.cnbc.com/2020/08/03/microsoft-confirms-talks-to-buy-tiktok-in-us.html
    7. https://9to5mac.com/2020/07/30/facebook-raises-concerns-that-ios-14-could-harm-its-ad-business/
    8. https://twitter.com/jlmosebach/status/1289294304100274177
    9. https://twitter.com/jlmosebach/status/1289294304100274177
    10. https://support.google.com/google-ads/answer/10004851
    11. https://www.bloomberg.com/news/articles/2020-08-01/apple-buys-startup-to-turn-iphones-into-payment-terminals
    12. https://support.google.com/google-ads/answer/10007783
    13. https://developers.google.com/search/docs/data-types/estimated-salary
    14. https://techcrunch.com/2020/08/04/messenger-launches-a-new-chat-plugin-for-business-websites-to-reach-non-facebook-customers/
    15. https://blog.medium.com/a-more-expressive-medium-483e567b19ff
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    206: Is Your Brand’s Dormant Instagram Account Perma-dead? Jul 31, 2020
    Show notes

    On today’s show:
    • Another reason to take Google Reviews even MORE seriously
    • BuzzFeed becomes an e-commerce platform
    • And is there an algorithmic penalty to being quiet?

    Today’s episode is brought to you by “Home Tour” from Glass House Guide.
    Closing music by     Gerry Barnum.

    HELP SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by: engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://www.agorapulse.com/social-media-lab/resuscitating-dead-instagram-accounts/
    2. https://www.blog.google/products/maps/better-local-recommendations-google-maps/
    3. https://www.blog.google/outreach-initiatives/small-business/supporting-black-business-owners/
    4. https://www.marketingdive.com/news/google-ad-revenue-falls-1st-decline-in-26-year-history/582661/
    5. https://www.wsj.com/articles/buzzfeed-starts-selling-products-directly-to-consumers-11596136660
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    205: 🍰 The Cake Is a Lie Jul 30, 2020
    Show notes

    On today’s show:
    • How much effect do review sites have on YOUR brand’s Google position?
    • Shopify wants your e-commerce store to be faster
    • Spotify wants you to share specific podcast moments...
    • And Bing just wants you to take it seriously.
    HELP SPREAD THE WORD:
     • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today

    ABOUT THE PODCAST:
    • Produced by:     engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
     • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://developers.facebook.com/support/bugs/725672004880144/
    2. https://twitter.com/jmwind/status/1288570577096237058
    3. https://www.theverge.com/2020/7/29/21346490/spotify-visual-quote-michelle-obama-podcast
    4. https://www.seroundtable.com/bing-webmaster-tools-new-url-inspection-tool-29860.html
    5. https://www.marketingdive.com/news/walmart-fortifies-fledgling-ad-platform-with-omnichannel-analytics-offering/582610/
    6. https://wersm.com/ask-sam-is-walmarts-new-own-voice-assistant/
    7. https://www.seroundtable.com/google-updates-google-ads-policies-29856.html
    8. https://www.seroundtable.com/google-negative-review-sites-search-ranking-29858.html
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    204: Because GeoCities. Jul 29, 2020
    Show notes

    On today’s show:
    • Your brand might now be eligible to be endorsed by Google
    • An update on a new Wordpress plugin — spoiler: it’s bad news
    • Sprout Social adds approval workflows for replies
    • Facebook’s latest inspiration: GeoCities and Myspace. God help us all.
    HELP SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by:     engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://searchengineland.com/facebooks-default-limited-data-use-period-ends-aug-1-how-to-stay-ccpa-compliant-338406
    2. https://ads.google.com/localservices/signup/eligibility
    3. https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin-experiencing-issues/376015/
    4. https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/
    5. https://www.socialmediatoday.com/news/facebook-releases-new-web-collage-app-via-its-experimental-npe-team/582466/
      https://www.facebook.com/groups/3583899854962501/about/
    6. https://twitter.com/MarkDiStef/status/1288433219109638149
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    203: Does Facebook Even WANT Our Money?! 😡 Jul 28, 2020
    Show notes

    Digital agencies are pivoting because of the pandemic and they’re pivoting to video… Facebook has a nice upgrade for brands that are thinking of doing live classes…. And a new look to some important real estate in Google — a look that might boost your product sales.
    HELP SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Produced by:     engageQ.com
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://twitter.com/KovachR/status/1288040439321448449
    2. https://www.seroundtable.com/google-local-pack-carousel-with-products-29837.html
    3. https://www.searchenginejournal.com/how-quickly-should-page-load/375799/
    4. https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-setting-your-business-up-for-recovery-post/582379/
    5. https://agorapulse.releasenotes.io/release/xzpGP-power-reports-add-on
    6. https://wersm.com/you-can-now-go-live-on-facebook-from-messenger-rooms/
    7. https://www.marketingdive.com/news/62-of-agencies-will-ramp-up-video-production-after-readjusting-to-wfh-dema/582291/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    202: Your Next Ad Campaign: Masks or No Masks? 😷 Jul 27, 2020
    Show notes

    Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like a rock? Interactive television shopping gets smarter. The Facebook ad boycott may have been bigger than ANYONE thought. And is the AMP format dead?

    Welcome to everyone coming over from the TechMeme Ride Home! 😊
    HELP SPREAD THE WORD:
     • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
     • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Produced by: engageQ.com
     • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
     • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://www.semrush.com/sensor/?category=&db=US&date=2020-07-24
    2. https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/
    3. https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/
    4. https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/
    5. https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242
    6. https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/
    7. https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/
    8. https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/
    9. https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html
    --- Send in a voice message: https://anchor.fm/todayindigital/message
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    201: When Zuck Gets Drunk on the Cheap Gin Jul 24, 2020
    Show notes

    Today: Why your audience may be talking to your ads in the very near future, an optimistic forecast for marketers who buy digital TV ads, all the data you can eat, and the unlikely but profitable alliance between Spotify and a banana company.
    HELP SPREAD THE WORD:
    • Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
    • Review Us: ratethispodcast.com/today
    ABOUT THE PODCAST:
    • Advertising: TodayInDigital.com/ads
     • Transcripts: TodayInDigital.com/scripts
    • Produced by: engageQ.com
     • Theme music: Mark Blevis (all other music licensed by Source Audio)
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. http://info.spotx.tv/ctv-is-for-everyone-viewership-report
    2. https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-most-shared-posts-on-its-platform/582138/
    3. https://www.mediapost.com/publications/article/353992/just-say-yes-pandoras-interactive-ads-will-tel.html
    4. https://www.mediapost.com/publications/article/354017/analyst-tv-may-not-recover-its-pre-pandemic-viewe.html?edition=119220
    5. https://www.mediapost.com/publications/article/353959/marketers-ask-for-programmatic-log-files-openx-fu.html?edition=119212
    6. https://www.mediapost.com/publications/article/353966/cnns-facebook-watch-go-there-show-nears-1-billi.html?edition=119210
    7. https://www.mediapost.com/publications/article/350837/chiquita-adds-scannable-spotify-codes-to-bananas.html?edition=118230
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    200: The End of Likes on Facebook Brand Pages? Jul 23, 2020
    Show notes

    Great news for e-commerce marketers who sell on Google Shopping… Facebook is testing removing the ability to Like a Brand Page… TikTok adds a new interactive brand experience tool for marketers… why you probably shouldn’t use the next big Wordpress feature…. And a clever social media campaign based around three small lines.
    HELP SPREAD THE WORD:
    • Review Us: ratethispodcast.com/today
     • Click bit.ly/tweet-tidm to preview a tweet you can publish
    ABOUT THE PODCAST:
    • Advertising: todayindigital.com/ads
    • Transcripts: TodayInDigital.com/scripts
    • Theme music: Mark Blevis
    • Other music licensed by Source Audio
    TOD’S SOCIAL MEDIA:
    • Tod’s agency: engageQ.com
    • LinkedIn: linkedin.com/in/todmaffin
    • Twitter: twitter.com/todmaffin
    • Instagram: instagram.com/todmaffin
    • Facebook: facebook.com/tmaffin
    • TikTok: tiktok.com/@todmaffin
    • Twitch: twitch.tv/todmaffin
    SOURCES:

    1. https://support.google.com/merchants/answer/9977875
    2. https://www.businesswire.com/news/home/20200722005975/en/New-York -Times-Company-Acquires-Serial-Productions
    3. https://go.quoraforbusiness.com/lead-gen-forms.html
    4. https://techcrunch.com/2020/07/22/twitter-admits-hackers-accessed-dms-of-dozens-of-high-profile-accounts/
    5. https://www.searchenginejournal.com/wordpress-5-5-xml-sitemap-news/375374/
    6. https://wersm.com/facebook-tests-a-new-design-for-pages-without-the-like-count/
    7. https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/
    8. https://www.socialmediatoday.com/news/tiktok-adds-gamified-brand-effect-templates-to-help-businesses-create-mor/582145/
    9. https://techcrunch.com/2020/07/23/after-ad-revenue-drop-twitter-tells-investors-its-eyeing-subscription-options/
    10. https://techcrunch.com/2020/07/23/tiktok-creator-fund-200-million-us/
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