Today in Digital Marketing

Latest Episodes:

189: You’ll Love This Episode, [𝗚𝗲𝗻𝗱𝗲𝗿] Person in Their [𝗔𝗴𝗲]s! Jul 08, 2020

Show notes

Today — Different people? Different creative. Makes sense. But now, one company has figured out how to apply that to ORGANIC content… We should have more inventory for YouTube ads soon… How does changing the web link in your Google My Business profile affect your search engine ranking… and why you absolutely should start using the new feature that Instagram rolled out globally today.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

188: SPECIAL: How the CCPA Affects Your Brand Jul 07, 2020

Show notes

A special edition today: Everything you need to know about the California Consumer Privacy Act. Simon Poulton (@SPoulton) from WPromote joins Tod for an in-depth discussion about this legislation and how it affects your brand.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

187: All Your Source Code Are Belong To Us Jul 06, 2020

Show notes

Facebook finally adds custom metrics directly in the Ads Manager dashboard… YouTube explains why your brand’s most popular videos get the lowest engagement… If you’re not using structured data on your brand’s web site yet, this new but important tweak by Google may convince you to… and will India’s proposed legislation force Facebook and Google out of the country?

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

186: Plenty of Room at the Hotel California Jul 03, 2020

Show notes

So you checked your Facebook ad manager and, wait a minute… why are the metrics from an entire state just missing? You’re not alone. Thousands of digital marketers woke up this morning to a huge gap in their numbers, and it’s all thanks to a new American law that may have LEGAL ramifications for your brand.

Closing music by Arbutus Roots. Check them out on Spotify or at facebook.com/arbutusroots

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

185: Meet John Smith, Serial Cart Abandoner Jul 02, 2020

Show notes

Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the game… and how much of an impact is this month’s ad boycott of Facebook going to have? Probably not much.

Closing music by The Arrogant Worms. Visit them at arrogantworms.com or check them out on Spotify. Music used with permission.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

184: Oh Canada! 🇨🇦 Jun 30, 2020

Show notes

Christmas comes early to e-commerce brands, and you can thank Covid-19 for that… how a change to Facebook’s algorithm might affect your company’s blog… Were you right to ignore the smart speaker marketing push? And why has TikTok shut down in one of its biggest markets?

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads
TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

183: Are Stock Photos Bringing Your Google Rank Down? Jun 29, 2020

Show notes

T-minus two days before the big Facebook ad boycott. Is YOUR brand ready? Plus: What LinkedIn thinks should be your company’s next blog post… Google is GIVING AWAY e-commerce listings… and we decrypt the mystery of the garage door companies currently spamming Google Maps.

Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on swanson.com.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

182: How Will The Facebook Ad Boycott Affect Your Brand? Jun 26, 2020

Show notes

Facebook is scrambling to contain the damage being done by a planned July boycott of all Facebook and Instagram advertising. Now, one of the planet’s biggest brands says they’re in too — and not just for July… for the rest of the year. It forced Zuckerberg out to make a sort of non-announcement, but this whole boycott thing may have implications for YOUR brand too.

Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on swanson.com.

Closing theme music by Pacific Colours. Check them out on Spotify.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

SOURCES:

https://techcrunch.com/2020/06/25/youtubes-latest-experiment-is-a-tiktok-rival-focused-on-15-second-videos/

https://securelist.com/web-skimming-with-google-analytics/97414/

https://agorapulse.releasenotes.io/release/hrNHn-revised-reports-on-the-agorapulse-mobile-app

https://www.mediapost.com/publications/article/353020/slip-in-podcast-audiences-during-pandemic-seems-ju.html

https://www.msn.com/en-us/finance/companies/unilever-will-halt-us-ads-on-facebook-twitter-through-2020/ar-BB160SL2

https://searchengineland.com/bing-brings-visual-search-to-product-ads-336653

https://www.forbes.com/sites/qai/2020/06/26/verizon-joins-growing-list-of-brands-in-facebook-ad-boycott/#36bc4fab3d7f

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

181: Google Shuts Down Two Digital Marketing Services Jun 25, 2020

Show notes

Instagram gets closer to building a TikTok clone in its main mobile app… YouTube makes creating videos a bit easier… Facebook will gladly host your online course or performance — for, you know, a 30% cut…. And FIVE Google things today including the closure to TWO services that digital marketers use.

Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!

• Rate/Review Us: ratethispodcast.com/today

• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers

Learn more at todayindigital.com/ads

TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com

• Tod’s agency: engageQ.com

• LinkedIn: linkedin.com/in/todmaffin

• Twitter: twitter.com/todmaffin

• Instagram: instagram.com/todmaffin

• Facebook: facebook.com/tmaffin

• TikTok: tiktok.com/@todmaffin

• Mixer: mixer.com/HappyRadioGuy

• Xbox Gamertag: Radio#9573

SOURCES:

https://www.facebook.com/marismith/posts/10157209167390009

https://support.google.com/youtube/thread/18138167?hl=en

https://searchengineland.com/google-to-shutter-calljoy-virtual-agent-for-smbs-on-july-22-336518

https://wersm.com/youtube-introduces-brandconnect-a-platform-for-creators-and-brands-to-collaborate/

https://www.marketingdive.com/news/brands-blocking-ads-on-black-lives-matter-related-keywords-draws-criticism/580524/

https://www.mobilemarketer.com/news/tiktok-unveils-global-platform-for-marketers-brand-scan-ar-ads/580497/

https://www.seroundtable.com/google-to-sunset-google-partners-acceleration-program-29675.html

https://www.seroundtable.com/new-google-ads-tools-29673.html

https://wersm.com/instagram-brings-its-tiktok-clone-reels-to-more-countries/

https://www.searchenginejournal.com/google-my-business-adds-4-new-attributes/372893/

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

180: Twitter Has Good News and Bad News For Marketers Jun 24, 2020

Show notes

More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses.

ENTER THE CONTEST FOR CRELLO
Click bit.ly/tweet-tidm, then tweet the message that pops up. 😊

Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Our TOPPODCAST Picks

Follow Us

Stay Connected

Today in Digital Marketing

Related Podcasts

Links

Stay Connected