Today in Digital Marketing

Latest Episodes:

179: Empowering or Exploitative? Jun 23, 2020

Show notes

A new study on marketing webinars…. Google is testing a strange addition to business search listings… Did brands go OVERBOARD when it came to their support of the Black Lives Matter movement… and Facebook will now let you advertise on its platform - without a Facebook account.

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Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit http://engageQ.com/contact

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Advertising: Reach ~1,000 Digital Marketers
• Classifieds — http://todayindigital.com/classifieds
• Mid-Rolls — http://todayindigital.com/advertising

TOD’S SOCIAL MEDIA:
• Tod’s web site: http://TodMaffin.com
• Tod’s agency: http://engageQ.com
• LinkedIn: http://linkedin.com/in/todmaffin
• Twitter: http://twitter.com/todmaffin
• Instagram: http://instagram.com/todmaffin
• Facebook: http://facebook.com/tmaffin
• TikTok: http://tiktok.com/@todmaffin
• Mixer: http://mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:

https://www.marketingprofs.com/charts/2020/43058/the-state-of-webinars-length-engagement-and-feature-trends-infographic

https://wersm.com/new-instagram-advertisers-will-not-need-a-facebook-account/

https://www.marketingdive.com/news/mcdonalds-pg-wade-into-danger-zone-with-black-lives-matters-ads-study/580328/

https://www.mobilemarketer.com/news/north-face-patagonia-rei-boycott-facebook-after-calls-from-civil-rights-g/580222/

https://www.socialmediatoday.com/news/tiktok-adds-new-features-for-pride-announces-new-initiatives-to-support-th/580307/

https://www.androidpolice.com/2020/06/22/google-shopping-teardown-hints-at-upcoming-dark-mode-and-ar-previews/

https://www.localsearchforum.com/threads/near-other-business-showing-in-3-pack.56455/#post-167422

https://twitter.com/GoogleAds/status/1275506162620907520

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178: Facebook Buys a Big Part of Microsoft Jun 22, 2020

Show notes

A new way to target people likely to BUY things from you on Facebook… Spotify’s clever new ad format might help you drive more sales… How to get all the features of Canva FOR FREE… and Microsoft’s HUGE NEWS: The sell-off of their video game streaming platform Mixer to Facebook. It’s a stunning move that DOES have implications for digital marketers, and thousands of streamers who are just learning about it now.

ENTER THE CONTEST FOR CRELLO
Click bit.ly/tweet-tidm, then tweet the message that pops up. 😊

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:

https://www.socialmediatoday.com/news/microsoft-announces-shutdown-of-mixer-gaming-platform-merges-mixer-users-i/580293/

https://www.marketingdive.com/news/marketers-invested-in-digital-tools-were-quicker-to-pivot-when-pandemic-hit/580235/

https://www.socialmediatoday.com/news/linkedin-expands-roll-out-of-linkedin-stories-to-australia/580224/

https://www.socialmediatoday.com/news/civil-rights-groups-call-on-advertisers-to-pause-facebook-ad-spend-in-july/580207/

https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch

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177: Is Google the Next Pinterest? Jun 19, 2020

Show notes

Today: The Google Guarantee and how it might get you more customers…. Facebook increases its video ad inventory…. Finally, links in Instagram captions — sort of… and how to get your business a Promoted Pin on Google Maps… for free.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Rate/Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

https://www.blog.google/products/ads/new-ways-to-drive-action/

https://newsroom.tiktok.com/en-us/how-tiktok-recommends-videos-for-you

https://9to5mac.com/2020/06/18/exclusive-ios-14-to-include-overhauled-podcasts-app-with-for-you-bonus-content-more/

https://www.uplers.com/wp-content/themes/uplers/assets/pdf/The-Impact-of-COVID-19-on-Digital-Agencies-A-Survey-Report.pdf

https://techcrunch.com/2020/06/18/googles-latest-experiment-is-keen-an-automated-machine-learning-based-version-of-pinterest/

https://www.seroundtable.com/google-search-ranking-algorithm-shuffles-thursday-29646.html

https://www.seroundtable.com/google-ads-covid-19-credits-29645.html

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176: Finally… Links in Instagram Captions (Sort Of) Jun 18, 2020

Show notes

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

https://techcrunch.com/2020/06/18/flipboard-storyboards/

https://support.google.com/google-ads/answer/9934637

https://www.blog.google/products/ads/helping-businesses-and-nonprofits-recover/#:~:text=Helping%20consumers%20connect%20with%20businesses

https://support.google.com/google-ads/answer/7549288?hl=en

https://adstudio.spotify.com/self-serve-sound-on-video-ads

https://www.socialmediatoday.com/news/instagram-tests-shopping-tags-in-post-captions/580063/

https://www.socialmediatoday.com/news/facebook-expands-fan-subscriptions-for-gaming-streamers-adds-in-stream-ad/580054/

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175: You Won’t Believe What Google Is Banning Now! Jun 17, 2020

Show notes

Many direct to consumer advertisers reporting numbers from their Facebook ad campaigns are just abysmal. Also today: targeting parents may become easier, advertising about social issues harder, consumer attention on YouTube worse, and I’m sorry, WHAT platform is overtaking Twitter when it comes to where people get their news from? You won’t believe what the totally not clickbaity answer is.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

https://browsermedia.agency/blog/top-100-digital-marketing-influencers-2020

https://twitter.com/MattNavarra/status/1272831666361417728

https://wersm.com/photoshop-now-uses-advanced-ai-to-create-a-mask-around-hair/

https://techcrunch.com/2020/06/16/facebook-turn-off-political-ads-voting-info-center

https://www.searchenginejournal.com/instagram-to-surpass-twitter-as-a-popular-news-source/372254/

https://techcrunch.com/2020/06/17/unbounce-funding/

https://www.socialmediatoday.com/news/facebook-adds-new-options-for-parenting-groups/579944/

https://www.socialmediatoday.com/news/twitter-launches-audio-clips-in-tweets-on-ios/580036/

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174: Is Google Revealing Too Much About Your Business? Jun 16, 2020

Show notes

Google appears to be scraping web sites and Facebook pages to discover the real names of some business owners, and then putting those names right on that business’s Google My Business profile. Whether you want it or not. If that’s something that concerns you, you’re not alone, and you may be one of the many marketers who are checking their OWN profile today.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

VidYou dynamic video tool: https://bit.ly/appsumo47 (referral link)

https://searchengineland.com/black-lives-matter-and-brand-safety-its-more-complicated-than-keywords-335881

https://www.searchenginejournal.com/google-guest-posting-for-links-warning/372115/

https://twitter.com/tomwaddington8/status/1271428812476219392

https://forbusiness.snapchat.com/blog/master-ads-manager-with-snap-focus

https://wersm.com/google-helps-advertisers-discover-and-secure-streaming-content-ad-inventory/

https://support.google.com/adspolicy/answer/9900017?hl=en&ref_topic=29265

https://corporate.walmart.com/newsroom/2020/06/15/walmart-expands-its-ecommerce-marketplace-to-more-small-businesses

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173: Which of These Two Lines is Longer: I or | Jun 15, 2020

Show notes

It’s perhaps one of the worst kinds of mistakes you can make as a digital marketer. Believing you had more results than you actually did. And Facebook today admitting that last week, they did that to ALL of us — double-counting many of the most important metrics we rely on.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

https://marketingland.com/how-using-neuroscience-can-help-capture-customer-sentiment-and-predict-future-behavior-279918

https://www.marketingdive.com/news/global-ad-marketplace-to-drop-7-this-year-rebound-next-year-magna-says/579778/

https://wersm.com/you-can-now-upload-custom-backgrounds-to-your-microsoft-teams-video-calls/

https://www.facebook.com/business/news/good-questions-real-answers-how-does-facebook-use-machine-learning-to-deliver-ads/#

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172: The Myth of the 51% Majority Jun 12, 2020

Show notes

Google added something product marketers will appreciate… there’s new brand experience format available on Snapchat… Seems to be a lot of bugs out there today… and a warning: Not all marketing surveys are trustworthy.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

https://www.seroundtable.com/google-counterfeit-goods-takedown-29595.html

https://www.yotpo.com/blog/survey-consumers-want-texts/

https://wersm.com/snapchat-introduces-minis-third-party-apps-that-live-inside-chat/

https://support.google.com/youtube/thread/52951454?hl=en

https://www.androidpolice.com/2020/06/11/redditor-discovers-insanely-simple-url-trick-to-remove-ads-from-any-youtube-video

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171: This Podcast is Sick. Jun 11, 2020

Show notes

Some big changes to ad campaigns over on Google — especially if you are in certain categories. I know you thought you knew the restrictions to your ads, well.. Things are getting even MORE restrictive, and that’s causing a lot of digital marketers to scramble and check in on their active campaigns.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

https://www.theq.live/

https://www.searchenginejournal.com/youtube-customize-channel/371774/

https://www.marketingdive.com/news/big-advertisers-demand-delay-to-tv-upfronts-broader-media-buying-changes/579623/

https://techcrunch.com/2020/06/11/twitter-reactions/

https://techcrunch.com/2020/06/11/snapchat-redesigns-its-app-with-new-action-bar/

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170: Metrics and Morality Jun 10, 2020

Show notes

Facebook is finding itself at the heart of a number of controversies these days, not the least of which is whether to leave the U.S. president’s posts up. But now, some digital marketers are saying enough is enough, and they’re pulling ALL ad spend from Facebook, leaving many other agencies to consider doing the same.

TAKE THE POLL: https://twitter.com/todmaffin/status/1270779964829298688

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA: