Today in Digital Marketing

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169: It’s Time. Delete Your Grey Account. Jun 09, 2020

Show notes

It might be one of the most requested features that digital marketers have had for Facebook in years. And now, that feature is rolling out. But… it’s probably forcing a lot of managers like you to clean up their grey accounts today.

Today’s episode is sponsored by Ladder.Sport

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
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• Review this podcast at ratethispodcast.com/today
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Advertising: Reach ~1,000 Digital Marketers
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TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:

https://wersm.com/businesses-can-now-add-more-hours-to-google-my-business/

https://www.searchenginejournal.com/pinterest-shows-shoppable-pins-in-visual-search-results/371629/

https://www.marketingprofs.com/charts/2020/43021/median-landing-page-conversion-rates-for-16-industries

https://techcrunch.com/2020/06/09/businesses-on-facebook-can-now-respond-to-customers-in-messenger/

https://www.mobilemarketer.com/news/marketers-pay-higher-ad-rates-for-social-video-as-demand-picks-bac/579421/

https://www.marketingdive.com/news/roku-teams-with-kroger-to-integrate-shopper-data-and-streaming-tv-ads/579440/

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168: Can We Legally Use Embedded Instagram Posts or Not?! Jun 08, 2020

Show notes

So which is it anyway? Do we have the right to use embedded Instagram images on our brand’s web site? After all, that UGC can make for some compelling mid-funnel content. But now, Instagram’s made a statement on the matter that is confusing the hell out of a LOT of brand managers, today.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

https://techcrunch.com/2020/06/08/twitter-to-launch-a-revamped-verification-system-with-publicly-documented-guidelines/

https://wersm.com/you-probably-need-permission-before-embedding-instagram-posts/

https://www.marketingdive.com/news/disney-expands-luminate-ad-sales-offering-to-hulu-for-1st-time/579348/

https://www.searchenginejournal.com/duckduckgo-questioned-by-authorities-over-google-antitrust-investigation/371389/

https://www.marketingdive.com/news/coca-cola-eyes-streaming-real-time-content-production-in-marketing-restart/579274/

https://twitter.com/MattNavarra/status/1269742722769997830

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167: Why Marketers LOVE Programmatic Ads Jun 05, 2020

Show notes

Instagram’s latest test could prove useful for e-commerce brands... A case for why marketers should use customer data platforms... A new survey finds programmatic advertising usage is rising... And, why you shouldn’t ignore the role co-citation and co-occurrence play in SEO.
Help Spread the Word!

• Review this podcast at ratethispodcast.com/today

• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers

• Classifieds ($20) — todayindigital.com/classifieds

• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com

• Tod’s agency: engageQ.com

• LinkedIn: linkedin.com/in/todmaffin

• Twitter: twitter.com/todmaffin

• Instagram: instagram.com/todmaffin

• Facebook: facebook.com/tmaffin

• TikTok: tiktok.com/@todmaffin

• Mixer: mixer.com/HappyRadioGuy

• Xbox Gamertag: Radio#9573

SOURCES:

https://www.socialmediatoday.com/news/instagram-tests-new-format-for-recommended-content-listings-below-the-all/579256/

https://marketingland.com/how-a-cdp-can-help-reduce-ad-spend-drive-revenue-and-build-trust-with-customers-279775

https://www.marketingdive.com/news/66-of-marketers-expect-to-increase-programmatic-ad-spending-survey-finds/579191/

https://www.searchenginejournal.com/co-citation-co-occurrence-how-important-are-they-for-seo-today/370620/?ver=370620X2

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166: A Glimmer of Digital Hope Jun 04, 2020

Show notes

Digital advertising’s post-COVID future looks better than expected... YouTube is helping creators drive merch sales... Google Ads is testing a tool that might save you a lot of headaches... And, chances are you’ve fallen for at least one of these adtech myths.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!

• Review this podcast at ratethispodcast.com/today

• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers

• Classifieds ($20) — todayindigital.com/classifieds

• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com

• Tod’s agency: engageQ.com

• LinkedIn: linkedin.com/in/todmaffin

• Twitter: twitter.com/todmaffin

• Instagram: instagram.com/todmaffin

• Facebook: facebook.com/tmaffin

• TikTok: tiktok.com/@todmaffin

• Mixer: mixer.com/HappyRadioGuy

• Xbox Gamertag: Radio#9573

SOURCES:
https://advanced-television.com/2020/06/04/forecast-european-digital-ads-down-only-5-5-in-2020/

https://www.socialmediatoday.com/news/youtube-adds-new-analytics-report-alerts-for-merchandise-sales-within-live/579162/

https://www.searchenginejournal.com/diagnose-google-ads-performance-changes-faster-with-explanations/371291/

https://support.google.com/google-ads/answer/9911637

https://support.google.com/google-ads/answer/9000655

https://www.forbes.com/sites/augustinefou/2020/06/04/are-marketers-wasting-money-on-adtech-myths/amp/

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165: Managing COVID Messaging Burnout Jun 03, 2020

Show notes

A PSA from Google to website owners... A new Facebook feature helps users hide their history... Snapchat’s Dynamic Ads go global... And, why you might want to rethink your brand’s COVID messaging.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!

• Review this podcast at ratethispodcast.com/today

• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers

• Classifieds ($20) — todayindigital.com/classifieds

• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com

• Tod’s agency: engageQ.com

• LinkedIn: linkedin.com/in/todmaffin

• Twitter: twitter.com/todmaffin

• Instagram: instagram.com/todmaffin

• Facebook: facebook.com/tmaffin

• TikTok: tiktok.com/@todmaffin

• Mixer: mixer.com/HappyRadioGuy

• Xbox Gamertag: Radio#9573

SOURCES:
https://www.searchenginejournal.com/google-is-currently-experience-indexing-problems/371137/?ver=371137X2

https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/

https://wersm.com/this-new-facebook-feature-helps-clean-up-your-past/

https://marketingland.com/your-customers-arent-interested-in-your-covid-messaging-anymore-what-now-279711

https://www.prweek.com/article/1682400/gci-health-harris-poll-finds-clear-desire-non-covid-related-content

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164: A Hashtag, a PSA, and a Mystery Jun 02, 2020

Show notes

A new hashtag has taken Instagram by storm... A PSA to update your iPhone — and why... LinkedIn just gave advertisers more options... And, a Google ranking mystery is solved!

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!

• Review this podcast at ratethispodcast.com/today

• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers

• Classifieds ($20) — todayindigital.com/classifieds

• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com

• Tod’s agency: engageQ.com

• LinkedIn: linkedin.com/in/todmaffin

• Twitter: twitter.com/todmaffin

• Instagram: instagram.com/todmaffin

• Facebook: facebook.com/tmaffin

• TikTok: tiktok.com/@todmaffin

• Mixer: mixer.com/HappyRadioGuy

• Xbox Gamertag: Radio#9573

SOURCES:
https://twitter.com/instagram/status/1267859718917120001

https://techcrunch.com/2020/06/02/tech-companies-mark-blackout-tuesday/

https://twitter.com/TwitterSupport/status/1267105441278033920

https://wersm.com/update-your-iphone-to-ios-13-5-1-now/

https://www.socialmediatoday.com/news/facebook-adds-option-to-send-marketing-emails-via-pages-app/579003/

https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/

https://searchengineland.com/google-local-ranking-changes-in-early-may-thank-a-bug-335452

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163: Brands and #BlackLivesMatter Jun 01, 2020

Show notes

Big brands speak out about the Black Lives Matter movement... Facebook is running a new ID check on select profiles... YouTube’s new feature might make boring videos bearable... And, are Instagram Stories on their way to overtaking your feed?
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!

• Review this podcast at ratethispodcast.com/today

• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers

• Classifieds ($20) — todayindigital.com/classifieds

• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com

• Tod’s agency: engageQ.com

• LinkedIn: linkedin.com/in/todmaffin

• Twitter: twitter.com/todmaffin

• Instagram: instagram.com/todmaffin

• Facebook: facebook.com/tmaffin

• TikTok: tiktok.com/@todmaffin

• Mixer: mixer.com/HappyRadioGuy

• Xbox Gamertag: Radio#9573

SOURCES:

https://www.socialmediatoday.com/news/how-social-platforms-are-responding-to-the-blacklivesmatter-protests-acros/578908/

https://www.nytimes.com/2020/05/31/business/media/companies-marketing-black-lives-matter-george-floyd.html

https://www.socialmediatoday.com/news/youtube-rolls-out-video-chapters-to-all-creators/578811/

https://techcrunch.com/2020/05/28/youtube-introduces-video-chapters-to-make-it-easier-to-navigate-through-longer-videos/

https://about.fb.com/news/2020/05/id-verification-high-reach-profiles/

https://www.socialmediatoday.com/news/facebook-expands-verification-requirements-to-profiles-with-large-audiences/578802/

https://www.socialmediatoday.com/news/instagram-is-testing-a-double-story-stories-feed-with-some-users/578819/=

https://business.instagram.com/

---

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162: Trump’s Twitter Fight is YOUR Problem Now May 29, 2020

Show notes

Trump’s fight with Twitter may have a DIRECT impact on YOUR marketing work… Details on Google’s next big algorithm update… Facebook tries to push into the live-events space… And it’s another round of “Which One of These Three Features Has Twitter Rolled Out”

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161: What’s that App Called Again? You Know The One... May 28, 2020

Show notes

Facebook Marketplace opens up to brands… We have a new Instagram ad placement… CMOs are becoming more diverse, as a group… and the Spark AR Studio gets some suspiciously TikTok-like features.

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160: The End of Instagram Influencers? May 27, 2020

Show notes

Google launches very Facebook’ish ads… How to eliminate people unlikely to buy from you from your Facebook audience set… Are Instagram influencers on their way out?... And is there such a thing as an SEO-friendly FONT?

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