Today in Digital Marketing

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159: Why Is Google Rewriting Your Metadata?! May 26, 2020

Show notes

Amazon fights the loss of third-party cookies with first-party podcasts, retail ecommerce marketers just got some big love from Google Ads, why Google is rewriting those meta-descriptions you’ve slaved over, and TikTok’s new location function will spell more work for social media community managers.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Today’s episode is sponsored by: http://ladder.sport
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• Review this podcast at ratethispodcast.com/today
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TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
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• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573
SOURCES:

--- Send in a voice message: https://anchor.fm/todayindigital/message
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158: Ready Player One May 22, 2020

Show notes

Facebook’s special app just for digital marketers actually DOES something now… a new Reddit-based project aims to help people in the online advertising space… and Google phases out a popular ad format.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Today’s episode is sponsored by MediaNegotiator.US
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

--- Send in a voice message: https://anchor.fm/todayindigital/message
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157: The Lovers, The Dreamers, and Me. 🌈 May 21, 2020

Show notes

Facebook and Instagram Stories come to desktop, Twitter’s stories continue rolling out around the world, a case study of which bid option performs best on Facebook, and some nice changes to their Ads Manager app on mobile.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Today’s episode is sponsored by: MediaNegotiator.US
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising
TOD’S SOCIAL MEDIA:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

156: TikTok’s Ad Algorithm Revealed May 20, 2020

Show notes

We learn a bit more about how TikTok places ads… Facebook expands its test of mid-roll video ads… Does your brand have a policy for when “no reply” tweets come available?... Bing adds real-time index inclusion… and more.

Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

155: Time to Revamp Your Pandemic-Themed Ads May 19, 2020

Show notes

In today’s episode — Facebook launches a fully integrated in-app shopping experience… YouTube’s new video catalog offers some enticing new categories and brand safety controls, a new discovery tool from Pinterest may be good news for fashion marketers, and consumers getting reeeeeeeeally tired of your COVID-19 ad.

Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — todayindigital.com/classifieds
• Mid-Rolls — todayindigital.com/advertising

TOD’S SOCIAL MEDIA:
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin • Mixer: mixer.com/HappyRadioGuy
• Xbox Gamertag: Radio#9573

SOURCES:

https://about.fb.com/news/2020/05/introducing-facebook-shops/
https://newsroom.pinterest.com/en/post/pinterest-launches-curated-shopping-spotlights
https://www.marketingdive.com/news/youtube-advertisers-get-access-to-streaming-tv-under-new-youtube-select-off/578220/
https://www.acemetrix.com/insights/blog/is-a-sense-of-sameness-plaguing-covid-19-ads/
https://blog.chromium.org/2020/05/resource-heavy-ads-in-chrome.html?m=1
https://www.blog.google/products/ads/introducing-youtube-select/
https://www.searchenginejournal.com/google-ads-shortens-business-identity-verification-time/369092/
https://www.seroundtable.com/google-discover-search-console-reporting-bug-29478.html
https://techcrunch.com/2020/05/18/disney-kevin-mayer-tiktok-ceo/

--- Send in a voice message: https://anchor.fm/todayindigital/message
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154: Special Episode: B2B Digital Marketing in a Post-Pandemic World May 18, 2020

Show notes

It's a stat holiday here in British Columbia, so in lieu of a regular show, here's the full conversation I had this week with Mark Emond. Mark is CEO of DemandSpring.com.

Also be sure to read his great piece in MarketingProfs.com called "B2B Marketing After COVID-19: What Changes and What Doesn't?"

Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads
TOD’S SOCIAL MEDIA:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

153: Facebook Just Paid $400 Million for Your Thoughts May 15, 2020

Show notes

In today’s episode — the real reason Faceook bought GIPHY. Plus, how is consumer behaviour shifting now that we’re in the next phase of the pandemic? Your brand’s Instagram Live broadcasts can now live forever… And the future of digital marketing in the B2B space.

Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email info@engageQ.com or visit engageQ.com/contact

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

152: Blitneey Speers May 14, 2020

Show notes

Produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media?

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151: The Campaign That Ran $100 Cost-PER-COMMENT May 13, 2020

Show notes

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com

Today’s episode is sponsored by Tresta.com. Business calling, texting and call management in an easy to use app.
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

TOD’S SOCIAL MEDIA:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

150: How to Stop CBO Ad Sets (Without Stopping CBO Ad Sets) May 12, 2020

Show notes

Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? engageQ.com

Today’s episode is sponsored by Ladder.sport
Help Spread the Word!
• Review this podcast at ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish
Advertising: Reach ~1,000 Digital Marketers
• Classifieds ($20) — engageQ.com/classifieds
• Mid-Rolls — engageQ.com/podcastads
TOD’S SOCIAL MEDIA:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

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