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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    139: How Has COVID-19 Changed Social Media Engagement? Apr 27, 2020
    Show notes

    Today, a special episode: Sprout Social's research on how COVID-19 has changed how consumers engage with brands on social media.

    Advertise on the Podcast

    • Classified Ads (only $20) — http://engageQ.com/classifieds
    • 30-second Mid-Rolls — http://www.engageq.com/podcastads

    Help spread the word!

    • Review this podcast at https://ratethispodcast.com/today
    • Or click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCE:

    1. https://sproutsocial.com/insights/covid19-social-media-changes/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    138: I’m sorry, HOW did you know I’m pregnant?! Apr 24, 2020
    Show notes
    • Facebook removes a controversial targeting interest
    • Will we filthy marketers soon be able to target people based… on their medical condition?
    • LinkedIn might be a little broken
    • And QR codes are back, baby!

    Classified Ads: Reach 1,000+ digital marketers

    • Visit http://engageQ.com/classifieds — only $20 per episode

    Help spread the word!

    • Review this podcast at https://ratethispodcast.com/today
    • Or click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.marketingdive.com/news/report-cvs-forms-digital-ad-network/576694/
    2. https://wersm.com/can-you-catch-this-burger-king-qr-code/
    3. https://techcrunch.com/2020/04/23/facebook-pulls-pseudoscience-from-its-list-of-targeted-ad-categories/
    4. https://www.androidpolice.com/2020/04/24/youtube-collapse-comment-section-video-pages/
    5. https://twitter.com/MattNavarra/status/1253632827083677697
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    137: WARNING: Episode Contains High Levels of Cringe Apr 23, 2020
    Show notes
    • The pandemic is going to change your brand messaging for longer than you think
    • A BIG change coming to Google Ads
    • Will TikTok’s video upload ability kill the platform?
    • And a reminder: The Internet never forgets.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • Or click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.marketingdive.com/news/coronavirus-reshapes-consumer-habits-creating-4-new-segments-report-finds/576633/
    2. https://www.blog.google/products/ads/advertiser-identity-verification-for-transparency/
    3. https://www.socialmediatoday.com/news/youtube-announces-new-celebrity-fronted-originals-to-maximize-lockdown-vie/576589/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    136: [PODCAST HOST BASED IN CANADA] Apr 22, 2020
    Show notes
    • Everything’s coming up TikTok. So… how’s Snapchat doing?
    • What Instagram’s cofounders have been working on since they left Facebook
    • And the clever hack to make the CTA Button in your Facebook ad say ANYTHING you want it to.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • Or click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://clickthrough.marketing/facebook-custom-cta-buttons-ads/
    2. https://www.socialmediatoday.com/news/snapchat-posts-increases-in-both-users-and-revenue-in-q1-2020-report/576493/
    3. https://wersm.com/the-co-founders-of-instagram-reunited-to-build-a-covid19-tracker/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    135: I Obviously Don’t Know Anything About Oil. Apr 21, 2020
    Show notes
    • Google makes its Product Listings FREE
    • Pinterest latest trends report has some good ideas if you’re desperate for pandemic-appropriate content
    • And Facebook cancels its biggest planned change to its ad platform

    This episode is brought to you by Tresta.com

    Search for the SOCIAL ANIMAL deal on Appsumo at http://bit.ly/todsumo [affiliate link]

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • Or click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. SOCIAL ANIMAL deal on Appsumo: http://bit.ly/todsumo [affiliate link]
    2. https://marketingland.com/amid-the-economic-gloom-some-hopeful-indicators-emerge-for-marketers-278918
    3. https://www.searchenginejournal.com/google-makes-it-free-to-sell-products-in-search-results/363390/
    4. https://www.socialmediatoday.com/news/pinterest-search-trends-during-covid-19-infographic/576332/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    134: Has Buffer Killed Its “Reply” Product? (Answer: Yup) Apr 20, 2020
    Show notes
    • Why You Can’t Trust YouTube’s Newest Metric
    • Google is handing out free ads. Does YOUR brand qualify?
    • Quora revamps it ads manager

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • Or click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.searchenginejournal.com/youtube-to-show-creators-what-time-of-day-their-audience-in-online/362624/
    2. https://wersm.com/adapting-your-facebook-ad-measurement-strategy-during-the-covid-19-crisis/
    3. https://www.searchenginejournal.com/quora-revamps-ad-manager-interface/362904/
    4. https://www.searchenginejournal.com/google-ads-releases-details-around-the-340m-credit-for-smbs/363062/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    133: Campaign Review Delays Will be the New Normal for a While Apr 17, 2020
    Show notes
    • Your brand should soon be able to livestream on your Instagram AND Facebook Page — at the same time
    • There’s a new Reaction Emoji for COVID-19
    • And we have some news on when ad campaign review times might be back to normal… and you’re not gonna like it.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • Or click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.socialmediatoday.com/news/instagrams-working-on-an-option-to-simulcast-instagram-live-streams-to-fac/576236/
    2. https://techcrunch.com/2020/04/17/facebook-adds-new-care-emoji-reactions-on-its-main-app-and-in-messenger/
    3. https://www.socialmediatoday.com/news/facebook-outlines-plan-to-return-employees-to-work-cancels-planned-physica/576235/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    132: An Important Court Ruling about User-Generated Content Apr 16, 2020
    Show notes
    • Most digital agencies say they’ll be fine after the pandemic
    • Learn more about the ad campaigns your competitors are running
    • Are we about to see the end of 24-hour expiring Stories?
    • And a massive change to how brands are advertising… on YouTube

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • Or click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.socialmediatoday.com/news/court-rules-that-embedding-photographers-instagram-content-doesnt-infring/576138/
    2. https://www.orbitmedia.com/blog/coronavirus-agency-impact/
    3. https://www.socialmediatoday.com/news/snapchat-launches-new-covid-19-business-resource-center-to-assist-marketers/576153/
    4. https://www.socialmediatoday.com/news/facebook-adds-new-metrics-to-its-ad-library-listings-to-improve-transparenc/576152/
    5. https://www.socialmediatoday.com/news/facebook-is-testing-longer-lasting-stories-with-an-option-to-keep-stories/576149/
    6. https://www.searchenginejournal.com/youtubes-struggle-soaring-views-declining-revenue/361918/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    131: Facebook Ads Are Ridiculously Cheap Right Now Apr 15, 2020
    Show notes
    • New stickers from Instagram to help small businesses
    • Give your naughty Facebook group members longer time-outs
    • Where will you get the best ad results on Facebook: Mobile or Desktop?
    • And YouTube working on a nice feature that may have SEO implications

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://sproutsocial.com/insights/release/
    2. https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/
    3. https://revealbot.com/blog/facebook-advertising-costs
    4. https://www.socialmediatoday.com/news/youtube-tests-video-chapters-to-skip-through-to-relevant-sections-in-a-vi/576048/
    5. https://wersm.com/new-instagram-stickers-to-help-small-businesses-survive-the-pandemic/
    6. https://www.socialmediatoday.com/news/facebook-adds-new-options-to-mute-group-members-for-longer-periods-of-time/576043/
    7. https://www.searchenginejournal.com/google-is-launching-a-new-video-series-to-replace-its-in-person-conferences/361760/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    130: What Consumers Want to See in Ads During a Pandemic Apr 14, 2020
    Show notes
    • How consumers want YOUR brand messaging to change during the pandemic
    • YouTube releases a tool to make video ad creation EASIER
    • And Instagram Live gets a welcome upgrade

    Today’s episode is sponsored by Tresta.com

    • Can you help spread the word?
    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.marketingprofs.com/charts/2020/42714/advertising-during-the-covid-19-outbreak-what-audiences-want
    2. https://www.marketingdive.com/news/publicis-ceo-says-ad-spending-fallout-from-coronavirus-could-dwarf-08-cris/575996/
    3. https://www.blog.google/products/ads/youtube-video-builder/
    4. https://services.google.com/fb/forms/videobuilderbeta/
    5. https://wersm.com/reddit-makes-big-changes-to-its-political-ads-policy/
    6. https://www.socialmediatoday.com/news/instagram-live-streams-can-now-be-viewed-on-the-web/575949/
    7. https://wersm.com/no-new-emoji-in-2021-due-to-covid-19/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Previous 1 113 114 115 116 117 128 Next

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