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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    129: Why I Rage-Quit Social Media Yesterday Apr 09, 2020
    Show notes
    • Some good news for agencies that were about to be cut from Google’s partner program
    • The one ad placement on Facebook you’ve probably ignored for years is killing it right now
    • And Instagram makes DMs easier to reply to for brand managers… but STILL fail to implement the one thing we’re all actually asking for.

    Today’s episode is sponsored by the Personal Revolution Podcast. Use the code REVOLUTION to get your first month free.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://wersm.com/google-stops-letting-its-employees-use-zoom/
    2. https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/
    3. https://www.socialmediatoday.com/news/twitter-updates-data-sharing-policy-which-will-see-more-user-data-provided/575767/
    4. https://www.searchenginejournal.com/google-delays-launch-of-new-partners-program-to-2021/360272/
    5. https://marketingland.com/google-pushes-out-google-ads-api-v1-sunset-date-278563
    6. https://www.searchenginejournal.com/bing-introduces-new-ways-for-site-owners-to-control-their-search-snippets/360292/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    128: New Tools from Pinterest, LinkedIn, Spotify, and Agorapulse Apr 08, 2020
    Show notes
    • What will consumer behaviour look like three years AFTER the pandemic?
    • Agorapulse adds some nice new features
    • Spotify’s ads platform is expanding
    • And they ran a Facebook ad saying drinking bleach would cure you of COVID-19. Three guesses as to whether Facebook approved it.

    Want to try more podcasts? Check out http://www.TheWalrus.ca/podcast

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.socialmediatoday.com/news/pinterest-adds-new-shopping-tools-to-help-brands-capitalize-on-rising-ecomm/575644/
    2. https://adstudio.spotify.com/spotify-ad-studio-expands-into-new-global-markets
    3. https://kotaku.com/playing-borderlands-3-can-help-scientists-with-actual-r-1842736474
    4. https://techcrunch.com/2020/04/08/lacking-eyeballs-facebooks-ad-review-system-fails-to-spot-coronavirus-harm/
    5. https://www.socialmediatoday.com/news/facebook-adds-new-tools-for-groups-to-help-ensure-members-are-getting-accur/575670/
    6. https://www.socialmediatoday.com/news/linkedin-events-is-now-available-to-all-pages-to-assist-with-connectivity-a/575657/
    7. https://agorapulse.releasenotes.io/release/41m7T-youtube-publishing-and-image-resizer
    8. https://www.retaildive.com/news/the-consumer-after-covid-19/575634/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    127: The Link Building Strategy You Need to Stop Doing Apr 07, 2020
    Show notes
    • How to get your Facebook ad campaign bumped to the front of the review queue
    • Your brand’s content is less likely to go viral on one of Facebook’s main platforms as of today
    • And the SEO strategy that you MIGHT be using, and which Google now says you should NOT be using

    Special thanks to our sponsor for this episode: Tresta.com: Business Communication. Simplified.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://thenextweb.com/neural/2020/04/07/facebook-apologizes-after-ai-blocks-posts-about-diy-coronavirus-masks/
    2. https://www.marketingprofs.com/charts/2020/42664/how-covid-19-is-affecting-media-consumption-and-online-behavior
    3. https://techcrunch.com/2020/04/07/whatsapp-rolls-out-new-limit-on-message-forwards/
    4. https://www.searchenginejournal.com/google-on-web-2-0-link-strategy-spam/359896/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    126: Is Google’s Secret Algorithm About to be Revealed? Apr 06, 2020
    Show notes
    • Will a court case expose Google’s highly confidential search algorithm?
    • We have a new marketing platform - and already, millions of eyes are on it it
    • Why Campaign Seasonality Adjustment should NOT be used during a pandemic
    • What is Tiered Influencer Marketing? And how is a rideshare company using it.

    This episode is sponsored by the Personal Revolution Podcast. Download the Himalaya app in your app store, then use promo code REVOLUTION to get your first month free.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is produced by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.searchenginejournal.com/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo/359536/
    2. https://www.marketingdive.com/news/brands-build-community-online-quarantine/575340/
    3. https://www.socialmediatoday.com/news/digital-data-tracking-and-privacy-the-future-implications-of-covid-19/575480/
    4. https://www.socialmediatoday.com/news/using-influencer-marketing-for-positive-change-a-conversation-with-lyft/575335/
    5. https://searchengineland.com/why-you-shouldnt-use-google-ads-seasonality-adjustments-for-covid-19-fluctuations-332277
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    125: What Your Brand Should Upload to YouTube During a Pandemic Apr 03, 2020
    Show notes
    • If your brand isn’t on YouTube right now, you might be missing out
    • Twitter makes more changes — changes that NOBODY asked for
    • All while Instagram rolls out a change to one of its most popular stickers literally overnight after ONE GUY suggested it.

    This episode is sponsored by The Conversation Piece podcast from Walrus Podcasts. Check it out now at thewalrus.ca/podcasts/

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.searchenginewatch.com/2020/04/03/consumers-go-to-youtube-for-uplifting-content-during-covid-19/
    2. https://onezero.medium.com/instagram-turned-a-users-tweet-into-a-feature-overnight-ef2d224a07ee
    3. https://www.socialmediatoday.com/news/twitter-updates-explore-making-its-listings-more-location-specific/575424/
    4. https://www.socialmediatoday.com/news/twitter-may-soon-change-its-lists-tab-to-channels-in-an-effort-to-boost/575422/
    5. https://globalnews.ca/news/6768961/man-turns-104-recovers-coronavirus/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    124: The Latest TikTok Clone? YouTube Shorts Apr 02, 2020
    Show notes
    • Microsoft plays nice with users who have MULTIPLE ad accounts
    • SPROUT social rolls out a few nice upgrades
    • Google will now let you customize your brand’s COVID-19 announcement card on Google Maps
    • And yet ANOTHER example of why those “Best time to post” studies are nonsense.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://sproutsocial.com/insights/release/
    2. https://thenextweb.com/socialmedia/2020/04/02/social-media-interest-spiking-coronavirus-except-linkedin/
    3. https://www.seroundtable.com/google-posts-with-covid-19-updates-29254.html
    4. https://www.socialmediatoday.com/news/linkedin-offers-free-job-posts-to-essential-services-amid-covid-19-pandemic/575341/
    5. https://www.socialmediatoday.com/news/when-to-post-on-instagram-to-maximize-engagement-2020-data-infographic/575326/
    6. https://www.socialmediatoday.com/news/youtube-is-working-on-a-tiktok-like-tool-to-fend-off-rising-video-competiti/575332/
    7. https://adespresso.com/blog/facebook-ads-during-covid-19-crisis-case-study/
    8. https://www.searchenginejournal.com/microsoft-ads-redesign-adds-features/358068/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    123: Square or Wide? Which Performs Better? Apr 01, 2020
    Show notes
    • Square or Wide? Which image performs better on Twitter?
    • Slack adds support for a competitor of theirs
    • Chief Marketing Officers — not bullish about the near future
    • And how one brand adapted April Fools Day brilliantly, in light of the pandemic.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.agorapulse.com/social-media-lab/twitter-image-ads-size/
    2. https://www.socialmediatoday.com/news/facebook-adds-new-video-features-including-series-and-updates-to-bulk-up/575250/
    3. https://www.marketingdive.com/news/gartner-65-of-cmos-are-preparing-for-budget-cuts/575268/
    4. https://wersm.com/how-to-place-microsoft-teams-calls-directly-from-your-slack-chat/
    5. https://marketingland.com/google-adds-public-health-emergency-to-inappropriate-content-ads-policy-278366
    6. https://kotaku.com/k-pop-stars-april-fools-joke-pretending-to-have-corona-1842609156
    7. https://www.mobilemarketer.com/news/t-mobile-urges-gratitude-for-helpers-on-april-fools-day/575254/
    8. https://developers.google.com/search/docs/data-types/special-announcements
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    122: Kiss Your Google Ads Rep Goodbye Mar 31, 2020
    Show notes
    • Google is taking away human account managers from most agencies
    • Facebook expands its ad experiment options
    • Instagram considering letting you live-stream with more than one guest at a time
    • And are those Snapchat Stories… in ANOTHER app? Yep.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.socialmediatoday.com/news/facebooks-testing-a-new-covid-19-themed-reaction-emoji/575152/
    2. https://wersm.com/facebook-adds-new-experiments-section-in-ads-manager/
    3. https://www.socialmediatoday.com/news/instagram-is-considering-an-option-to-add-more-than-one-guest-into-an-insta/575077/
    4. https://techcrunch.com/2020/03/30/facebook-removes-bolsonaro-video/
    5. https://www.searchenginejournal.com/google-ads-pulls-plug-on-dedicated-support-for-many-premier-partners-starting-april-1/358348/
    6. https://wersm.com/snapchat-begins-allowing-for-stories-to-be-integrated-into-apps/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    121: You May Be Getting FREE Google Ads Soon Mar 30, 2020
    Show notes
    • The United Nations wants you to make public health ads for it
    • Google is giving out free ad credit
    • Facebook makes its Facebook Live product more open
    • And what is the perfect tone to hit with your ads these days? An ad from Jack Daniels nails it.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://wersm.com/are-you-a-creative-the-u-n-needs-your-help/
    2. https://wersm.com/facebook-live-is-getting-a-bunch-of-new-features/
    3. https://wersm.com/google-announces-340-million-in-ads-credits-available-to-all-smbs/
    4. https://www.searchenginejournal.com/youtube-ad-revenues-creative-output-may-grow-during-coronavirus/357844/
    5. https://www.marketingdive.com/news/iab-mission-based-marketing-jumps-42-amid-coronavirus/575079/
    6. https://www.youtube.com/watch?v=nmVRFui61U4
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    120: Staying In Google When Your Business is Shut Down Mar 27, 2020
    Show notes
    • How to change your Google Ad campaigns amidst COVID-19
    • Will there soon be TWO links in bio on Instagram?
    • TikTok’s new daily show might provide inspiration for your OWN content program during the pandemic
    • And, for the time, Apple allows free trials of one of their biggest software packages

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://support.google.com/business/answer/9798848
    2. https://developers.google.com/search/docs/guides/pause-online-business
    3. https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-promote-the-sale-of-gift-cards-via-your/574982/
    4. https://www.socialmediatoday.com/news/tiktok-launches-celebrity-hosted-daily-live-streams-to-entertain-users-ami/574970/
    5. https://www.theverge.com/2020/3/26/21196321/apple-final-cut-pro-logic-pro-x-90-day-free-trial-coronavirus?utm_content=buffer32b95&utm_medium=social&utm_source=twitter&utm_campaign=buffer
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy
    Previous 1 114 115 116 117 118 128 Next

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