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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    119: Unpopular Opinion: Now Is a GOOD Time to Advertise Online Mar 26, 2020
    Show notes
    • Big updates to Pinterest’s marketing platform
    • Some welcome additions to YouTube’s analytics
    • Yes, your web site traffic from Google is declining.
    • Four reasons why now is a GOOD time to advertise your brand online
    • And how do you market a region when nobody can travel there?

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES

    1. https://newsroom.pinterest.com/en/post/verified-merchant-program
    2. https://www.seroundtable.com/organic-search-traffic-declines-due-to-covid-19-29216.html
    3. https://www.socialmediatoday.com/news/facebook-has-taken-a-harder-stance-against-covid-19-misinformation-so-why/574895/
    4. https://www.socialmediatoday.com/news/4-reasons-why-facebook-ads-are-critical-for-your-business-during-covid-19/574635/
    5. https://www.mediapost.com/publications/article/349031/pure-michigan-offers-virtual-travel-during-shelter.html
    6. https://www.forbes.com/sites/maddieberg/2020/03/26/no-netflix-is-not-spoiling-its-own-shows-to-fight-coronavirus-but-these-ad-guys-are/#6db39565774f
    7. https://www.searchenginejournal.com/youtube-updates-for-creators-improved-analytics-for-live-streams-more/357286/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    118: SPECIAL EPISODE: How is COVID-19 Changing Social Media? Mar 25, 2020
    Show notes

    A special edition today, summarizing the report from Social Bakers regarding the Coronavirus’ impact on social media. Get the full report at socialbakers.com/blog/covid-19-is-changing-behavior-on-social-media-for-both-brands-and-users Give them a follow at https://twitter.com/socialbakers

    • Can you help spread the word?
    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    117: Uh, wrong button there, Reverend... Mar 24, 2020
    Show notes
    • Pinterest pushes up launch of a new discover feature
    • Twitter’s busy, but financially unstable
    • Reddit launches a new tool that could get more engagement for your brand
    • And Priest + Livestream = Hilarity

    Today’s sponsor is Tresta. Start your free 30-day trial today at tresta.com/today

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.searchenginejournal.com/google-ads-improves-asset-reporting-for-app-campaigns-with-4-new-updates/356932/
    2. https://newsroom.pinterest.com/en/post/introducing-the-today-tab-for-daily-inspiration
    3. https://www.marketingdive.com/news/olympics-postponement-brings-confusion-to-an-already-nervous-ad-industry/574727/
    4. https://wersm.com/kitchen-quarantine-instagram-cooking-classes-with-michelin-starred-chef-massimo-bottura/
    5. https://www.socialmediatoday.com/news/twitter-says-user-numbers-are-up-amid-covid-19-lockdowns-but-warns-of-reve/574719/
    6. https://www.socialmediatoday.com/news/reddit-launches-polls-providing-another-way-for-redditors-to-engage-with-c/574643/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    116: Strange Days, Indeed (and bonus episode of INSIDE) Mar 23, 2020
    Show notes

    This episode contains a sample episode of my new (temporary) podcast project: "INSIDE: Voices from Quarantine". You can subscribe at http://anchor.fm/nanaimo

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    Production suspended for the time being. Mar 16, 2020
    Show notes

    Hi friends, we're just swamped here at my agency helping our clients navigate this COVID-19 thing so, for the time being, I am suspending production on the podcast. I'll be back once this whole thing is less chaotic. Please stay well, friends.

    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    115: Finally! We Can Edit Tweets! (Sort of.) Mar 12, 2020
    Show notes
    • It’s here! An Edit Tweet button. Sort of.
    • A much simpler way to make your ads augmented reality
    • Instagram’s upcoming feature could help you build your brand’s IGTV library a lot faster
    • And the surprising history behind the Coronavirus song heating up TikTok

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://marketingland.com/snapchat-debuts-lens-web-builder-to-create-ar-campaigns-in-minutes-277473
    2. https://marketingland.com/coronavirus-and-e-commerce-its-complicated-277480
    3. https://wersm.com/linkedin-helps-you-stay-informed-and-connected-during-the-coronavirus-pandemic/
    4. https://techcrunch.com/2020/03/12/new-twitter-client-brizzly-lets-you-edit-and-auto-delete-your-tweets/
    5. https://www.seroundtable.com/google-webmaster-conferences-postponed-29145.html
    6. https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-to-re-share-live-videos-to-igtv/573967/
    7. https://www.searchenginejournal.com/twitter-suggests-appropriate-ways-for-brands-to-tweet-about-covid-19/354550/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    114: Everything Is Down ⬇ Mar 11, 2020
    Show notes
    • Has Facebook removed an important part of their ad denial appeals process?
    • The Coronavirus could spell VERY bad news for Facebook and Google
    • TikTok throws open its doors to content moderation experts
    • And when is a Click not a Click. An important look at the most important metric you might be getting wrong.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.rivaliq.com/blog/social-media-industry-benchmark-report/
    2. https://www.searchenginejournal.com/google-facebook-ban-ads-for-face-masks-as-coronavirus-spreads/354402/#close
    3. https://www.facebook.com/business/boost/resource
    4. https://techcrunch.com/2020/03/11/tiktok-to-open-a-transparency-center-where-outside-experts-can-examine-its-moderation-practices/
    5. https://www.marketingdive.com/news/hershey-coors-pull-ads-to-avoid-coronavirus-insensitivities/573927/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    113: THIS IS A TITLE FOR A PODCAST EPISODE (💰sponsored) Mar 10, 2020
    Show notes
    • Which costs more? Twitter ads or Instagram ads?
    • H1 tags are a thing of the past
    • And Google Ads adds some nice tools

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://www.marketingdive.com/news/wingstop-pays-fans-to-be-walking-billboards/573797/
    2. https://www.agorapulse.com/social-media-lab/twitter-cpc-instagram-cpc/
    3. https://support.google.com/google-ads/answer/9763450
    4. https://www.searchenginejournal.com/headings-vs-formatted-text-effectiveness-seo/353246/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    112: How to Trend Worldwide on Reddit — In Just Seconds! Mar 09, 2020
    Show notes
    • TikTok now has FREE calls-to-action on your brand’s videos, but there’s a catch
    • Google Ads makes some welcome changes to attribution reporting
    • A roundup of Coronavirus news as it relates to digital marketing
    • And I’m going to tell you how to go Trending on Reddit in SECONDS.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy

    SOURCES:

    1. https://techcrunch.com/2020/03/09/facebook-to-instagram-cross-posting/
    2. https://marketingland.com/reddits-new-trending-takeover-ad-unit-lets-brands-appear-on-top-of-popular-feed-search-tab-277260
    3. https://www.iconfinder.com/p/coronavirus-awareness-icons
    4. https://www.marketingdive.com/news/ai-rejected-by-a-growing-number-of-marketers-study-says/573709/
    5. https://www.seroundtable.com/google-covid-19-business-hours-listings-29122.html
    6. https://www.searchenginejournal.com/covid-19-seo-conferences/353678/
    7. https://wersm.com/google-ads-gets-a-new-look-for-attribution-reports/
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    BONUS: The Bizarre True Story Behind "Mana Mana" Mar 07, 2020
    Show notes

    Hi friends — this bonus weekend episode has absolutely nothing to do with digital marketing. So, either enjoy or feel free to delete. I'll be back Monday with the regular digital marketing news.

    Can you help spread the word?

    • Review this podcast at https://ratethispodcast.com/today
    • AND/OR click https://ctt.ac/o713H to preview a tweet you can publish

    Today in Digital Marketing is brought to you by engageQ digital. Can we help you with YOUR brand’s digital marketing and social media? Let’s chat.http://www.engageQ.com or call 1-855-863-6233.

    TOD’S SOCIAL MEDIA:

    • Tod’s web site: http://TodMaffin.com
    • Tod’s agency: http://engageQ.com
    • LinkedIn: http://linkedin.com/in/todmaffin
    • Twitter: http://twitter.com/todmaffin
    • Instagram: http://instagram.com/todmaffin
    • Facebook: http://facebook.com/tmaffin
    • TikTok: https://www.tiktok.com/@todmaffin
    • Mixer: https://mixer.com/HappyRadioGuy
    --- Send in a voice message: https://anchor.fm/todayindigital/message
    Privacy & Opt-Out: https://redcircle.com/privacy

    Previous 1 115 116 117 118 119 128 Next

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