Today in Digital Marketing

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🚨 Facebook is Turning ON Campaigns You’ve Turned OFF Oct 21, 2020

Show notes

Check your Facebook ad campaigns closely — because it seems Facebook’s bots are messing with them again…. Snapchat may not get the headlines, but they’re still getting the eyeballs… How will the antitrust lawsuit against Google affect your Google ad campaigns… and, if these 1500 British people are anything to go by, we’re all doomed, friends.

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The Problem with Facebook’s Email to (Some) Advertisers Oct 20, 2020

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Facebook says the price of ads are about to drop…. Some updates from LinkedIn’s new live events platform that marketers will love… Sprout Social adds integration with Glassdoor… and the digital ad industry gets another spanking from the European Union.

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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I Could Talk All Day With You, If You Want To. Oct 19, 2020

Show notes

Hashtags are back, baby, and this time they’re superpowered… does one slow page on your brand’s web site affect the Google ranking on your WHOLE site?... Instagram’s new feature for influencers may be good news for some brands…. And it’s coming, soon… Instagram DMs in your third-party platform of choice.

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Produced by: engageQ.com
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Theme music: Mark Blevis (all other music licensed by Source Audio)

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The Old Facebook UI is Back! (for Page Admins) Oct 16, 2020

Show notes

Hope you’re keeping your business’s wait times in check, because Google’s about to disclose how fast you serve customers… There appears to be a secret back-door to getting the old Facebook design back, and I’ll show you how to find it… the record labels have started coming after podcasts… and why did Wix today disclose a password breach more than two years after it happened?

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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Why Google May Delete Your Web Site in Five Months Oct 15, 2020

Show notes

Forget mobile-first indexing, it’s mobile-ONLY indexing… and Google may delete your brand’s web site from its index in a matter of months if you’re not compliant… A new Wordpress feature might give your company’s content more reach, but is it the RIGHT thing to do?... Ipsos identify five important trends you should know about going into a pandemic-laden holiday season… and your spreadsheet is going to get smarter soon.

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Theme music: Mark Blevis (all other music licensed by Source Audio)

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What a Sex Toy Blogger Can Teach You About Content Marketing Oct 14, 2020

Show notes

There’s a new Google Analytics out, and if you spend your days thinking about the customer lifecycle, you’re gonna love it… Wendy’s clever Twitter campaign tied retweets to discounts… You can now use music in your podcasts if you’re hosted on Anchor — and you’re willing to lose 93% of your audience… and why the best advice you’ll receive this year on content marketing will come from a sex-toy blogger.

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ABOUT THE PODCAST:

Produced by: engageQ.com
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Classified Ads: TodayInDigital.com/classifieds
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
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Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffi
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Source links and full transcripts at TodayInDigital.com

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You’re #1! (Well, you’re actually #6.) Oct 13, 2020

Show notes

YouTube is quietly asking top creators to help it build a product catalog for future direct sales… some good news about your job prospects as a digital marketer… why you should consider deleting any disapproved ad campaigns from your Facebook ads manager… new brand options for Amazon ads… and more behind the scenes on the monetization of this podcast: this time — the first programmatic campaign is approved.

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ABOUT THE PODCAST:

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Classified Ads: TodayInDigital.com/classifieds
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
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Tod’s agency: engageQ.com
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Source links and full transcripts at TodayInDigital.com

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It’s Thanksgiving Weekend! (No, it really is.) Oct 09, 2020

Show notes

Microsoft plans to point people AWAY from your product pages. Or maybe route people TO them. It all depends on your product’s pricing. Plus, Instagram finally adds the one thing missing the most from Reels… Yelp plans to call out racist businesses… and your Google My Profile may be giving wrong information to customers about how busy you are.

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ABOUT THE PODCAST:

Produced by: engageQ.com
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Classified Ads: TodayInDigital.com/classifieds
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
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Tod’s agency: engageQ.com
TikTok: /tiktok.com/@todmaffi
Twitch: twitch.tv/todmaffin (game livestreaming)

Source links and full transcripts at TodayInDigital.com

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The End of the Retweet? Oct 08, 2020

Show notes

Is Twitter getting rid of retweets?… Facebook says about the removal of the 28-day attribution window: “Naw, bro, we were just kidding!”... Microsoft’s new platform will let you manage pretty much everything — including your brand’s Facebook and Google campaigns… and vertical Stories are heading to a most unlikely home.

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ABOUT THE PODCAST:

Produced by: engageQ.com
Advertising: RedCircle.com/brands and TodayInDigital.com/ads
Classified Ads: TodayInDigital.com/classifieds
Transcripts: See each episode at TodayInDigital.com
Email list: TodayInDigital.com/email
Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:

Twitter: twitter.com/todmaffin
LinkedIn: linkedin.com/in/todmaffin
Tod’s agency: engageQ.com
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Twitch: twitch.tv/todmaffin (game livestreaming)

Source links and full transcripts at TodayInDigital.com

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Hootsuite Has Lost Its Soul Oct 07, 2020

Show notes

Hootsuite fires an employee who spoke out about its contract with a controversial U.S. government agency, big news for big brands who use big data, why is Canada’s public broadcaster getting out of the podcast business, Google wants you to tell better stories, and just when you thought SEPTEMBER was bad for Facebook ad performance...

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