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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Meta's "Opt-In First, Answer Questions Later" Policy Sep 08, 2022

Show notes

The ad campaign glitch plaguing Meta advertisers is not a glitch at all. The company releases details on two programs which will opt you in automatically. Also: Some privacy legislation exemptions are due to be dropped... More signs point to a slowdown in ad spend... TikTok's new Insights platform gets more interactive, and YouTube is launching an ad-free player.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

SARAL helps DTC ecommerce brands manage influencer campaigns.

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Meta Glitch That's Creating Random, Bizarre Ads Sep 07, 2022

Show notes

Wrong images, random body copies — what is happening with Meta's ad platform today? Also: Instagram pivots away from e-commerce... WhatsApp will offer groceries via chat... How ad agencies are trying to lure its workers back into the office... Another platform renames its main feed after TikTok... and what to do when your Twitter account has the same username as Britain's new Prime Minister

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

SARAL helps DTC ecommerce brands manage influencer campaigns.

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Big Privacy Engine That Couldn't Sep 06, 2022

Show notes

Their loss, our gain: A huge new privacy law may be stalled out for good. Also: The video ad market keeps getting softer. Ad buyers' confidence in Meta gets lower. And Amazon reviews get slower.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

SARAL helps DTC ecommerce brands manage influencer campaigns.

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When Good Buzz Goes Bad Sep 02, 2022

Show notes

A surprising study finds your brand's support of social movements might be hurting you. Also: Are you wasting your influencer marketing budget? A huge vote of confidence for a new third-party cookie replacement. Amazon's new warehouse service. And Meta moves out of neighbourhoods.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

SARAL helps DTC ecommerce brands manage influencer campaigns.

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

“I’m Sorry… CPMs are What Now?!” 💸 Sep 01, 2022

Show notes

Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

------------------------------------

✉️ Contact Us: todayindigital.com/contact

⚾ Pitch Us a Story: Tell us about your news story

📰 Get the Newsletter: Sign up for daily or weekly

📈 Reach Marketers: Ad Options • Classified Ads

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Review Us • Send Voicemail

🎤 Our Socials: LinkedIn • TikTok • FB: Page/Group

👨🏻‍💼 Tod's Socials: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

------------------------------------

💡 MARKETING SPOTLIGHT 💡

SARAL helps DTC ecommerce brands manage influencer campaigns.

It makes influencer marketing as simple as 1 – 2 – 3:

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

Some links in these show notes may provide affiliate revenue to us.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Privacy & Opt-Out: https://redcircle.com/privacy

Inside a Million-Dollar Instagram Verification Scheme Aug 31, 2022

Show notes

Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

------------------------------------

✉️ Contact Us: todayindigital.com/contact

⚾ Pitch Us a Story: Tell us about your news story

📰 Get the Newsletter: Sign up for daily or weekly

📈 Reach Marketers: Ad Options • Classified Ads

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Review Us • Send Voicemail

🎤 Our Socials: LinkedIn • TikTok • FB: Page/Group

👨🏻‍💼 Tod's Socials: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

------------------------------------

💡 MARKETING SPOTLIGHT 💡

SARAL helps DTC ecommerce brands manage influencer campaigns.

It makes influencer marketing as simple as 1 – 2 – 3:

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How One Brand Got Massive TikTok Engagement — For $0 Ad Spend Aug 30, 2022

Show notes

They haven't spent a penny but they get a million views per TikTok — we'll show you how. Also: Meta tests buy-now-pay-later advertising... Twitter's Circles might be your next sub-channel... LinkedIn offers more certifications... and has the Triller well run dry?

Go Premium

No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed

Get the Newsletter

Prefer to get the show in email form? Sign up for daily or weekly issues at https://todayindigital.com/newsletter

For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

Why Canadian Brands Are Going Grey Aug 29, 2022

Show notes

Pinterest's new app is all the rage — even if it goes backwards in time. Microsoft delays the rollout of RSAs... Fast food drive-thrus are getting AI now...One more app tries to clone BeReal... and why are Canadian brands going grey?

Links to stories we covered:

This is a Premium exclusive feature.

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed

Get the Newsletter! Prefer to get the show in email form? Sign up for daily or weekly issues at https://todayindigital.com/newsletter

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

What's Number 1 on Facebook Nowadays? TikTok! Aug 26, 2022

Show notes

Facebook embarrassed by its own report: The most viewed links on its platform now go to TikTok. Also: Why creating videos outside TikTok could get you in trouble... A security breach with a popular two-factor authentication app... The new organic tweet that looks like an ad... and are high schools about to start teaching influencer marketing?

Links to stories we covered:

This is a Premium exclusive feature.

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed

Get the Newsletter! Prefer to get the show in email form? Sign up for daily or weekly issues at https://todayindigital.com/newsletter

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's New Promise to Marketers: Too Little, Too Late? Aug 25, 2022

Show notes

Have our prayers been answered? Will we soon be able to speak to actual human beings at Meta? Also: What post format is the worst-performing on Instagram? Bet you'll be surprised. Meanwhile, the anti-Instagram is on a roll... while its photo-only competitor pokes fun at marketing metrics... and the simpler path to buying digital billboards.

Links to stories we covered:

This is a Premium exclusive feature.

Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, earlier release time, exclusive marketing discounts, and more! Check out https://todayindigital.com/premiumfeed

Get the Newsletter! Prefer to get the show in email form? Sign up for daily or weekly issues at https://todayindigital.com/newsletter

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

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