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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Black Friday(s)... and Thursdays and Wednesdays and Tuesdays and.... Oct 11, 2022

Show notes

More e-commerce warehouses and fulfilment centres opening, but I bet you can't guess which company's behind them! Also: The ever-creeping scope of Black Friday sales. FedEx warns of a slowdown. YouTube channels will finally get mentionable usernames. And Facebook decided to roll out its buggy and cluttered Pages Experience globally! 'Cause that makes sense, right?

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

📰 Get the Newsletter: Get It (daily or weekly)

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.

Join 32k+ marketers who read it daily. Sign up free now!

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

BeReal Careful Oct 07, 2022

Show notes

Is the real-life photo app a little TOO real life? Reddit rolls out a big upgrade for media buyers... If TikTok's so good, why is it bleeding money?... Amazon makes a surprising about-face on automation... and finally — no more Meta Advertising Policies. They're gone! (Sort of.)

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.

Join 32k+ marketers who read it daily. Sign up free now!

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Flirting with the Accidental Influencers Oct 06, 2022

Show notes

Cease and desist? More like peace and exist... The new Everything app that might reject advertising... The legal battles looming for social platforms... The birth of the mixed media tweet... And TikTok wants to be Instagram now?!

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.

Join 32k+ marketers who read it daily. Sign up free now!

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

It's Beginning to Look a Lot Like Thriftmas Oct 05, 2022

Show notes

Meta adds more Advantage to custom audiences... Google updates Tag Manager... the second-hand holiday buying season ahead... Britain's version of the GDRP is on hold, and brands find BeReal a surprisingly inhospitable place.

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.

Join 32k+ marketers who read it daily. Sign up free now!

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Instagram Will Put Your Competitors' Ads On YOUR Brand's Profile Oct 04, 2022

Show notes

Meta's Q4 gift to marketers is not what it's cracked up to be... The rules of influencer marketing just changed and nobody knows what they are now... You can now run your Performance Max campaigns on Microsoft's platform... Facebook shuts down one of its clone products... and God help us all, it looks like Elon Musk is going to buy the damned thing after all.

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.

Join 32k+ marketers who read it daily. Sign up free now!

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Google Ads: Which Levers to Pull Now?! Oct 03, 2022

Show notes

Competing features, confusing settings: The path forward for Google Merchant Centre. Also: Why is TikTok's parent running porn ads on Meta? And, more importantly, why is Meta letting them? Live shopping attempts a comeback. Snapchat goes after adults. And Facebook Marketplace bans the sale of one of its most popular products.

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.

Join 32k+ marketers who read it daily. Sign up free now!

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Meta Marketplace Where Nobody's Buying Sep 29, 2022

Show notes

Too little, too late: Instagram's influencer marketing program has stalled out. Also: Meta kills off the only app we wanted. Are auto-generated video ads coming? LinkedIn adds some new ad features... and we knew it was coming: a hiring freeze finally arrives at Meta. How will that affect your campaigns?

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How "Audience Networks" are Gaming the Podcast Ad World Sep 28, 2022

Show notes

A big day at Google with dozens of announcements — we have all the details for you. Also: How crappy mobile games are helping podcast networks game their numbers... Meta adds new Call Ads... Instagram decides it wants to be Twitter now... and the best days and times to run a sales webinar.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

What Your Best Sellers Will Be in a Global Recession Sep 27, 2022

Show notes

Shopify bets long on bricks-and-mortar... Instagram backs away from online shopping... and opens the door to DM spam... What people buy more of during a recession... and in-house or outsourced SEO? Who wins the debate?

Foxwell's course: https://b.link/mediabuying

Foxwell's Slack group: https://b.link/founders

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Surprisingly Effective Strategy of Running Terrible Facebook Ads Sep 26, 2022

Show notes

Will smarter AI fix programmatic brand safety? TikTok loosens its livestreaming requirements... Amazon plans to pre-empt Black Friday... Meta makes account-switching easier... and why you might want to consider running absolutely terrible Facebook ads.

Foxwell's course: https://b.link/mediabuying

Foxwell's Slack group: https://b.link/founders

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

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