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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Meta's "Marketing Experts" Are Back (and Worse Than Ever) Nov 08, 2022

Show notes

Don't believe the emails — despite what Meta says: Your ad campaigns are probably just fine. Also: Some interesting advances in AI-generated marketing media. TikTok is feeling the ad slowdown too. And how consumers this holiday season are forecast to spend more, but buy less.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Can Mastodon Ever Become "New Twitter" for Brands? Nov 07, 2022
Show notes

Streaming TV takes a bite out of mobile ad budgets... Will Mastodon ever be a brand-friendly platform? Layoffs looming at Meta. YouTube will let you go live with a guest. And the fact-check that at least one tech CEO really, really did not like.

✅ Follow Tod on Social Media
(LinkedIn, Mastodon, TikTok, etc.)
📰 Get the Newsletter: Click Here (daily or weekly)

✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group
------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

3,738. Nov 04, 2022
Show notes

Twitter suffers a massive drop in revenue from advertisers, as brands flee and users delete their accounts. We have extensive coverage today. Also, borrowing video thumbnail secrets from the best... the metaverse gets a vote of no-confidence... TikTok comes for Spotify... and a nasty bug at Google Ads is affecting sales reporting.

✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/

📰 Get the Newsletter: Click Here (daily or weekly)

✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group
👨🏻‍💼 Follow Tod: LinkedIn • TikTok
------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Even Movie Theatres Are Going Vertical Now Nov 03, 2022
Show notes

Google kills off an audience tool — we have expert analysis. TikTok admits its Chinese employees can see your data. Tumblr tries to entice Twitter defectors with naked people. New Zealand plans to regulate Buy Now Pay Later. And why you may be seeing vertical video soon up on the big movie screens.

✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/

📰 Get the Newsletter: Click Here (daily or weekly)

✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group
👨🏻‍💼 Follow Tod: LinkedIn • TikTok
------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Amazon's New Program for Merchants May Be a Game Changer Nov 02, 2022

Show notes

Amazon merchants may soon get a bucket load of cash — with almost no strings. Snapchat and Amazon partner up on augmented reality. Everyone's back at the office, so why is worker productivity plummeting? Has Facebook's content algorithm gone too far? And good news for people who hate marketing on their smart phone.

✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/

📰 Get the Newsletter: Click Here (daily or weekly)

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Twitter is Becoming a Dangerous Place for Brands Nov 01, 2022
Show notes

The real reasons brands are bailing out of Twitter. You'll pay to use colour in Photoshop now. Instagram's new plan means more data, but also pricier ads. Microsoft lets you import your entire Google Merchant Centre. And product tagging gets an API enhancement?

✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
📰 The TiDM Newsletter: Get It (daily or weekly)

✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🤝 Join our Slack: todayindigital.com/slack
🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group
👨🏻‍💼 Follow Tod: LinkedIn • TikTok
------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses
👍 TOOLS WE RECOMMEND
• Social media mgmt: Sprout Social and Agorapulse
• Marketing tools: Appsumo
• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT
If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.
Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.
Join 32k+ marketers who read it daily. Sign up free now!
------------------------------------
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Your Brand's Instagram Account Has Been Suspended (j/k, j/k...) Oct 31, 2022
Show notes

Ghosts and goblins in the machine — Instagram is haunted by a nasty global bug. Facebook admits it has work to do after a study found its image recognition was providing ethically troublesome and downright creepy targeting... Breathe easier: Another stay of execution for a big Google change... and beware those not up to speed on connected TV.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
📰 The TiDM Newsletter: Get It (daily or weekly)

✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🤝 Join our Slack: todayindigital.com/slack
🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group
👨🏻‍💼 Follow Tod: LinkedIn • TikTok
------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses
👍 TOOLS WE RECOMMEND
• Social media mgmt: Sprout Social and Agorapulse
• Marketing tools: Appsumo
• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT
If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.
Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.
Join 32k+ marketers who read it daily. Sign up free now!
------------------------------------
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Glimmers of Sunshine Amidst the Online Advertising Storm Oct 28, 2022
Show notes

Finally, the ad economy storms clear just enough to shine sunlight through for two platforms. Also: An embarrassing leak from Amazon... You'll pay more to ship orders — maybe way more... YouTube is changing how your brand's channel looks... and the layoffs at Twitter have begun.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
📰 The TiDM Newsletter: Get It (daily or weekly)

✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🤝 Join our Slack: todayindigital.com/slack
🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group
👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok
------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses
👍 TOOLS WE RECOMMEND
• Social media mgmt: Sprout Social and Agorapulse
• Marketing tools: Appsumo
• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT
If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.
Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.
Join 32k+ marketers who read it daily. Sign up free now!
------------------------------------
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Elon Musk Thinks He Invented Ad Targeting Now Oct 27, 2022
Show notes

It's D-Day at Twitter, and Elon Musk has a special message for digital marketers. Also: The disappointing numbers we expected from Meta are here. Amazon forges ahead with video ads. Reddit is building a marketing API. And Snapchat builds in some very TikTok-like tools.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
📰 The TiDM Newsletter: Get It (daily or weekly)

✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🤝 Join our Slack: todayindigital.com/slack
🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group
👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok
------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses
👍 TOOLS WE RECOMMEND
• Social media mgmt: Sprout Social and Agorapulse
• Marketing tools: Appsumo
• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT
If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.
Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.
Join 32k+ marketers who read it daily. Sign up free now!
------------------------------------
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Apple ‘Boosts’ the War Against Meta Oct 26, 2022

Show notes

Will Apple's move this week force Meta to start charging 30% more for ads? Also: Where did the tweeters go? More bad news for digital ad revenues... Why app developers are getting very angry... LinkedIn has some nice updates... and data nerds rejoice: attribution comparison is back!

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

📰 Get the Newsletter: Get It (daily or weekly)

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.

Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.

Join 32k+ marketers who read it daily. Sign up free now!

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

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