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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

And the Dark Clouds Finally Begin to Part... Nov 23, 2022

Show notes

NEW: Get The Top Story each day on LinkedIn!

With the recession looming, finally some potential good news for the digital advertising industry. How marketers are getting around Minecraft's rules against, well, marketing. Facebook swaps politics for trash. Twitter advertisers are running out the back door. And Meta's new AI is its creepiest yet.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

Or just The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Black Friday Budgets Turning to Meta Nov 22, 2022

Show notes

Ad dollars are flowing to Meta this Black Friday... Twitter fires most of its ad reps... Tumblr's move could be a new start for the platform... decarbonizing advertising... and YouTube adds a new social engagement tool.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Lawsuit That Could Break Marketing AI Nov 22, 2022

Show notes

Reduced engagement... serious brand safety issues — why one brand spending millions on Twitter ads finally bailed out. Also: Who's liable when marketing AI makes a mistake? Snapchat struggles to attract influencers. Amazon's getting creepier. And in case you think YOUR day is bad? Just be glad you're not the social media manager at KFC.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

What 2023 Holds for Social Media Platforms Nov 18, 2022

Show notes

Tod chats with Andrew Hutchinson from SocialMediaToday.com about his predictions for social media next year. Be sure to read his piece 32 Predictions for Social Media Marketing in 2023.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

📰 Get the Newsletter: Click Here (daily or weekly)

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How to Reply to Angry Comments with Humour — And Not F**k It Up Nov 17, 2022
Show notes

The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out.
In this abbreviated episode, Tod speaks with Mathieu Beal, an Assistant Professor of Marketing at Grenoble École de Management in France.
He and his colleagues have just published a paper in the Journal of Interactive Marketing called “Using Humor to Address Complainers’ Online Incivility”.
Want more? The full 24-minute interview is available on our Premium Feed.

✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/

📰 Get the Newsletter: Click Here (daily or weekly)

✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group
👨🏻‍💼 Follow Tod: LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Google Ads: A Look Back and Ahead, with Jyll Saskin Gales Nov 16, 2022

Show notes

Jyll Saskin Gales speaks with Tod about the past year of media buying on Google, where things might be headed next year, the impact of TikTok, and more.

Learn more about Jyll's course: Inside Google Ads

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The TikTok Algorithm: Revealed! Nov 15, 2022
Show notes

It's the one document digital content managers would trade their left eye for: Details on TikTok's algorithm.
Well friends, you can keep your eye.
In this abbreviated episode, Tod speaks with Lidia Infante, senior SEO manager at sanity.io, about her research into the eight ranking factors that can get your brand's content in front of more people — without a media buy.
Want more? The full 30-minute interview, WITH ALL EIGHT FACTORS, is available on our Premium Feed.

✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/

📰 Get the Newsletter: Click Here (daily or weekly)

✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
🤝 Join our Slack: todayindigital.com/slack
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
🎤 Follow: LinkedIn • TikTok • FB Page/Group
👨🏻‍💼 Follow Tod: LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Deep-Dive Week: Fake Product Reviews Nov 15, 2022
Show notes

A group of researchers have published a study called “Detecting Fake Review Buyers Using Network Structure.” Tod speaks with one of the authors.
NOTE: This week, while Tod's away, we're playing interviews with marketing scientists. We'll be back to the regular newscast show on November 21.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed

📰 Our Newsletter: Get It (daily or weekly)

✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🤝 Join our Slack: todayindigital.com/slack
🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group
👨🏻‍💼 Follow Tod: LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND
• Social media mgmt: Sprout Social and Agorapulse
• Marketing tools: Appsumo
• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT
If you like Today in Digital Marketing, you’ll LOVE Stacked Marketer: the free daily newsletter that gives marketers an edge on the competition in just 7 minutes a day.
Covering breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, native ads, SEO and more.
Join 32k+ marketers who read it daily. Sign up free now!
------------------------------------

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Twitter is Falling Apart at the Seams Nov 10, 2022

Show notes

Brand impersonations... more executives leaving... and now regulators are watching closely: Is this the start of the end for Twitter? Also: The new Pinterest app that went viral on TikTok, is Amazon about to bail out on Alexa, Canva adds text-to-image AI... and a major programming announcement about the future of this very podcast.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Google's 'Get' Got Glitched Nov 09, 2022

Show notes

Google's ad enforcement bots may be a little drunk... TikTok at risk of losing its most important asset... YouTube extends ad frequency controls... the anti-Photoshop just got a big upgrade... and Twitter launches the new verified program and, an hour later, cancels it.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

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