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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Is This Biggest Threat Ever to Meta's Ad Business? Dec 07, 2022

Show notes

NEW: Get The Top Story each day on LinkedIn!

Europe says Meta's playing a risky game with its ads business. How the consumer trend of bracketing is driving up costs for online retailers. When cross-functional collaboration hurts your marketing department. Microsoft enters the community space. And Twitter decides the perfect place for its advertisers' messages is smack dab on the pages of white supremacists.

If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

Or just The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Myth of the 99¢ Dec 06, 2022

Show notes

NEW: Get The Top Story each day on LinkedIn!

Snapchat might be taking a page from Twitter Blue soon... Instagram keeps wanting to be a CRM... Should prices really end in a 9? A major email service hit by ransomware. And guess which platform's mobile app is starting to break — here's a hint: It rhymes with Quitter!

If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

Or just The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

A Script Writing AI Bot Wrote This Headline And It's Terrible Dec 05, 2022

Show notes

NEW: Get The Top Story each day on LinkedIn!

How much is consumer data worth? Amazon thinks $2 a month. Facebook on the hot seat to explain why it approved ads containing death threats. Millions of consumers are lying to you. Why Adobe is risking lawsuits with its new policy. Text AI is underwhelming. And the word of the year is not: Metaverse. In fact, it's probably a phrase you've never heard of.

If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

Or just The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Write Better Headlines and Rank Higher in Google Dec 03, 2022

Show notes

Tod speaks with LaRissa Hendricks from CoSchedule about their Headline Analyzer tool. You can learn more at https://coschedule.com/today (this episode is a paid partnership)

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

Privacy & Opt-Out: https://redcircle.com/privacy

Why Marketers Are Slow to Embrace Text-to-Image AI Dec 02, 2022

Show notes

NEW: Get The Top Story each day on LinkedIn!

Meta's new metric might help you convince your clients to get on board. Why marketers are moving slowly on text-to-image AI. Google kills its reservation and booking technology. And what works in YouTube ads — a look at the top-performing campaigns from this year.

If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

Or just The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

You Can't Handle the Marketing Fountain of Youth Dec 01, 2022

Show notes

NEW: Get The Top Story each day on LinkedIn!

One of the fastest-growing social media apps shuts down over security issues. Disney's new tool might change before-and-after marketing pictures. Twitter's email to media buyers reeks of desperation. Will LinkedIn's new feature actually hurt B2B marketers? And another podcast host wants your media dollars.

If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

Or just The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Poking Holes in Parachutes 🪂 Nov 30, 2022

Show notes

NEW: Get The Top Story each day on LinkedIn!

The EU tells Twitter to shape up, or ship out — will the platform be banned soon in Europe? The psychological secret behind Amazon's coupon checkbox. LinkedIn drops a whole bunch of great updates for B2B marketers. Instagram tries to push Reels to a wider ecosystem. And here's why YouTube is crashing today.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

Or just The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The TikTok Challenge to Stay Far, Far Away From Nov 29, 2022

Show notes

NEW: Get The Top Story each day on LinkedIn!

New or existing customers — where should your efforts be placed this holiday season? TikTok's latest trend gets caught up in a malware scam. Cyber Monday sets records. Twitter continues its slide toward irrelevance. And an expensive lesson in paying close attention to the fine details in your ad creative.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

Or just The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Lawsuit That Might Cancel Cheeky Ad Campaigns Nov 28, 2022

Show notes

NEW: Get The Top Story each day on LinkedIn!

A new version of Google Ads Editor is out. A huge trademark case being decided could affect your advertising. Buy Now Pay Later looms large this holiday. LinkedIn finally lets you schedule posts. And Twitter's brand safety goes from bad to worse.

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

If you like us, you'll love Stacked Marketer — the free daily newsletter. It covers breaking news, tips and tricks, and insights for all major marketing channels like Google, Facebook, TikTok, SEO and more.

👉 SIGN UP FREE NOW

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

Or just The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Role of "Goldilocks Influencers" in Marketing Campaigns Nov 25, 2022

Show notes

In this special deep-dive Black Friday episode, Tod speaks with Simone Wies, co-author of the academic research paper: “Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.”

✅ Follow Tod on Social Media

(LinkedIn, Mastodon, TikTok, etc.)

📰 Get the Newsletter: Click Here (daily or weekly)

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

🤝 Join our Slack: todayindigital.com/slack

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

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