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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: Β© engageQ digital inc.

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    Latest Episodes:
    Move Fast and Ban Things Dec 21, 2022
    Show notes

    Meta doubles down on Reels... New laws are forcing TikTok's key demo away... Why newspapers are the big winner in media buying... and will 2023 herald a recession in the ad tech business?

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    If you like us, you'll love the Ariyh Marketing Science Newsletter β€” marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

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    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    YOU Get a Badge! YOU Get a Badge! Dec 20, 2022
    Show notes

    Meta says its Advantage+ campaigns are getting much better β€” and some brands agree. Twitter adds another badge to its growing list of verification marks. Tumblr jumps on board the livestreaming trend. Microsoft applies for an in-game ad patent, and Adobe's new tool may make cleaning up your audio much easier.

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    If you like us, you'll love the Ariyh Marketing Science Newsletter β€” marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

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    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Tweet Bot Army Has Arrived Dec 19, 2022
    Show notes

    Slow moves, cautious steps. Marketers tread lightly into 2023. Also: Are Twitter's brand safety updates too little, too late? The major browser makers collaborate on a new tool. Europe really doesn't like Facebook's Marketplace. And a welcome update to the Reels API.

    βœ… Follow Us on Social Media

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    βœ“ Ad-free episodes

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    βœ“ Deep-dive weekend editions

    βœ“ Better audio quality

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    βœ“ Earlier release time

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    Check it out: todayindigital.com/premiumfeed

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    Or just The Top Story each day on LinkedIn.

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    πŸ“ˆ Reach Marketers: Book Ad

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    πŸ™‚ Share: Tweet About Us β€’ Rate and Review


    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Distributed Denial of Tweets Dec 16, 2022
    Show notes

    Google's new addition: How your SEO plans might have to change. Also: Social commerce comes to connected TV. The move away from time-based agency compensation. Meta shuts down one of its competitor clones. And Elon Musk shuts down Twitter Spaces because people are using it to talk about him.

    βœ… Follow Us on Social Media

    If you like us, you'll love the Ariyh Marketing Science Newsletter β€” marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

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    ✨ GO PREMIUM! ✨

    βœ“ Ad-free episodes

    βœ“ Story links in show notes

    βœ“ Deep-dive weekend editions

    βœ“ Better audio quality

    βœ“ Live event replays

    βœ“ Audio chapters

    βœ“ Earlier release time

    βœ“ Exclusive marketing discounts

    βœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    🀝 Join our Slack: todayindigital.com/slack

    πŸ“° Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    βœ‰οΈ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    πŸ“ˆ Reach Marketers: Book Ad

    πŸ—žοΈ Classified Ads: Book Now

    πŸ™‚ Share: Tweet About Us β€’ Rate and Review


    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Instagram Feature We've Always Dreamed of Is Here Dec 15, 2022
    Show notes

    After years of begging, social media managers finally have the one thing they've wanted from Instagram: Support. Also: How one brand is using BeReal. TikTok has three trends marketers should build into their 2023 campaigns. Why Netflix's advertisers are getting refunds. And Walmart bets on a positively prehistoric marketing channel.

    βœ… Follow Us on Social Media

    If you like us, you'll love the Ariyh Marketing Science Newsletter β€” marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

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    ✨ GO PREMIUM! ✨

    βœ“ Ad-free episodes

    βœ“ Story links in show notes

    βœ“ Deep-dive weekend editions

    βœ“ Better audio quality

    βœ“ Live event replays

    βœ“ Audio chapters

    βœ“ Earlier release time

    βœ“ Exclusive marketing discounts

    βœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    🀝 Join our Slack: todayindigital.com/slack

    πŸ“° Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

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    ⚾ Pitch Us a Story: Fill in this form

    πŸ“ˆ Reach Marketers: Book Ad

    πŸ—žοΈ Classified Ads: Book Now

    πŸ™‚ Share: Tweet About Us β€’ Rate and Review


    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    It's Him, Hi. He's the Problem, It's Him Dec 14, 2022
    Show notes

    Twitter considers an ultimatum: Let us track you, or delete our app. Also: A new brand safety tool for podcasts... Google launches a search status dashboard... The most popular vertical video app goes horizontal... and where marketers are spending these days.

    βœ… Follow Us on Social Media

    If you like us, you'll love the Ariyh Marketing Science Newsletter β€” marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

    πŸ‘‰ SIGN UP FREE NOW



    ✨ GO PREMIUM! ✨

    βœ“ Ad-free episodes

    βœ“ Story links in show notes

    βœ“ Deep-dive weekend editions

    βœ“ Better audio quality

    βœ“ Live event replays

    βœ“ Audio chapters

    βœ“ Earlier release time

    βœ“ Exclusive marketing discounts

    βœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    🀝 Join our Slack: todayindigital.com/slack

    πŸ“° Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    βœ‰οΈ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    πŸ“ˆ Reach Marketers: Book Ad

    πŸ—žοΈ Classified Ads: Book Now

    πŸ™‚ Share: Tweet About Us β€’ Rate and Review


    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    There Is No Instagram. Only Zuul. Dec 13, 2022
    Show notes

    Why pay an influencer when you can create your own? One country will require disclosures on all AI creative. Chrome's delay means ad blockers can stay β€” for now. Instagram wants to pick up where Twitter left off. And one of the coolest podcast thingies I've seen in a while.

    βœ… Follow Us on Social Media

    If you like us, you'll love the Ariyh Marketing Science Newsletter β€” marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

    πŸ‘‰ SIGN UP FREE NOW



    ✨ GO PREMIUM! ✨

    βœ“ Ad-free episodes

    βœ“ Story links in show notes

    βœ“ Deep-dive weekend editions

    βœ“ Better audio quality

    βœ“ Live event replays

    βœ“ Audio chapters

    βœ“ Earlier release time

    βœ“ Exclusive marketing discounts

    βœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    🀝 Join our Slack: todayindigital.com/slack

    πŸ“° Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    βœ‰οΈ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    πŸ“ˆ Reach Marketers: Book Ad

    πŸ—žοΈ Classified Ads: Book Now

    πŸ™‚ Share: Tweet About Us β€’ Rate and Review


    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Meet Amazon's New "Zero-Click" Ordering Dec 12, 2022
    Show notes

    You've got a hand? Then you've got a wallet, says Amazon. Twitter's ad manager is a ghost-town. More advice to spend less time chasing social commerce. Oglivy opens a lab to create synthetic brand spokespeople. And the reason negative product reviews flood Amazon in the first few weeks of each year.

    βœ… Follow Us on Social Media

    If you like us, you'll love the Ariyh Marketing Science Newsletter β€” marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

    πŸ‘‰ SIGN UP FREE NOW



    ✨ GO PREMIUM! ✨

    βœ“ Ad-free episodes

    βœ“ Story links in show notes

    βœ“ Deep-dive weekend editions

    βœ“ Better audio quality

    βœ“ Live event replays

    βœ“ Audio chapters

    βœ“ Earlier release time

    βœ“ Exclusive marketing discounts

    βœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    🀝 Join our Slack: todayindigital.com/slack

    πŸ“° Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    βœ‰οΈ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    πŸ“ˆ Reach Marketers: Book Ad

    πŸ—žοΈ Classified Ads: Book Now

    πŸ™‚ Share: Tweet About Us β€’ Rate and Review


    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Google's Guesses: The "Modeled Data" You Probably Want Dec 09, 2022
    Show notes

    NEW: Get The Top Story each day on LinkedIn!


    Music labels step up enforcement on social media. Details on Disney+'s new ad tier. And a small but important update to Google Analytics.


    If you like us, you'll love the Ariyh Marketing Science Newsletter β€” marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

    πŸ‘‰ SIGN UP FREE NOW



    ✨ GO PREMIUM! ✨

    βœ“ Ad-free episodes

    βœ“ Story links in show notes

    βœ“ Deep-dive weekend editions

    βœ“ Better audio quality

    βœ“ Live event replays

    βœ“ Audio chapters

    βœ“ Earlier release time

    βœ“ Exclusive marketing discounts

    βœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    βœ… Follow Tod on Social Media

    (LinkedIn, Mastodon, TikTok, etc.)

    🀝 Join our Slack: todayindigital.com/slack

    πŸ“° Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    βœ‰οΈ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    πŸ“ˆ Reach Marketers: Book Ad

    πŸ—žοΈ Classified Ads: Book Now

    πŸ™‚ Share: Tweet About Us β€’ Rate and Review

    🎀 Follow: LinkedIn β€’ TikTok β€’ FB Page/Group


    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Google, For One, Does Not Welcome Our New AI Overlords Dec 08, 2022
    Show notes

    NEW: Get The Top Story each day on LinkedIn!


    Watch your back, Google β€” AI is coming for your ad dollars. Amazon is the latest to become TikTokified. Meta adds a targeting option you probably thought was already there. Brands may have left Twitter, but their data hasn't. And Canadians are flocking to Reddit for the most Canadian reason possible.


    If you like us, you'll love the Ariyh Marketing Science Newsletter β€” marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

    πŸ‘‰ SIGN UP FREE NOW



    ✨ GO PREMIUM! ✨

    βœ“ Ad-free episodes

    βœ“ Story links in show notes

    βœ“ Deep-dive weekend editions

    βœ“ Better audio quality

    βœ“ Live event replays

    βœ“ Audio chapters

    βœ“ Earlier release time

    βœ“ Exclusive marketing discounts

    βœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    βœ… Follow Tod on Social Media

    (LinkedIn, Mastodon, TikTok, etc.)


    🀝 Join our Slack: todayindigital.com/slack

    πŸ“° Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    βœ‰οΈ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    πŸ“ˆ Reach Marketers: Book Ad

    πŸ—žοΈ Classified Ads: Book Now

    πŸ™‚ Share: Tweet About Us β€’ Rate and Review

    🎀 Follow: LinkedIn β€’ TikTok β€’ FB Page/Group


    ------------------------------------


    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Previous 1 48 49 50 51 52 128 Next

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