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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Call It a Comeback! Jan 27, 2023
    Show notes

    Victory in the clone wars? For better or worse, Meta's TikTok copycat is gaining traction. Also: Instagram launches lead forms. Twitter's new Verified Views... aren't. And a bug at YouTube has disrupted the space-time continuum.

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    TRY THE PLATFORM THAT RUNS THIS PODCAST

    We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.

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    Check it out: todayindigital.com/premiumfeed

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    Or just The Top Story each day on LinkedIn.

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    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Twitter W0n't Be Foo1ed Again Jan 26, 2023
    Show notes

    Instagram in panic as it tries to stem the TikTok content tide. New certifications are coming for Meta's platforms. Substack offers invite-only newsletters. The Facebook ad platform drops a helpful tool media buyers relied on. TikTok's new update blocks DMs. And the solution for Twitter impersonation? Just change the font!

    ✅ Follow Us on Social Media

    TRY THE PLATFORM THAT RUNS THIS PODCAST

    We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.

    TRY IT FREE NOW

    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

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    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

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    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    TikTok's Ad Revenue Plan Don't Jiggle Jiggle, It Folds Jan 25, 2023
    Show notes

    Meta will help you track down brand copycats. TikTok's ad revenue sharing plan is bombing. Advertisers continue to stay away from Twitter. The two approaches being taken with AI creative. And LinkedIn's good numbers, and bad forecast.

    ✅ Follow Us on Social Media

    TRY THE PLATFORM THAT RUNS THIS PODCAST

    We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.

    TRY IT FREE NOW

    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Shiny Happy Products Jan 24, 2023
    Show notes

    Got a flashlight? You've just increased sales. WhatsApp for Boomers. A big change in Disney ad targeting. Agencies brace for a slow year ahead. LinkedIn's going to give you up. And a big update for one of the top SEO plugins.

    ✅ Follow Us on Social Media

    TRY THE PLATFORM THAT RUNS THIS PODCAST

    We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.

    TRY IT FREE NOW

    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Was TikTok's Algorithm a Lie All Along? Jan 23, 2023
    Show notes

    The man behind the curtain — TikTok's algorithm has secret controls. Instagram chills out on Reels a bit. YouTube's policy violations will be more specific. A new technology for measuring ad campaigns in the metaverse. And is your next agency intern going to be sentient AI?

    ✅ Follow Us on Social Media

    TRY THE PLATFORM THAT RUNS THIS PODCAST

    We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.

    TRY IT FREE NOW

    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    "TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS" Jan 20, 2023
    Show notes

    A new tool might make it easier to dip your toes into the retail ad platforms... Twitter burns yet another bridge — but maybe it's the right call. Google's new AI can spy on your shelves. YouTube's new tagging workflow might bring you more local buyers... and a curious decision by LinkedIn.

    ✅ Follow Us on Social Media

    TRY THE PLATFORM THAT RUNS THIS PODCAST

    We use Notion to manage our podcast workflow, but our parent agency also relies on it to build custom Client Hubs, manage ad accounts, and more. Notion is the all-in-one workspace that combines notes, docs, project management, and wikis — and makes them all customizable.

    TRY IT FREE NOW

    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Even Your Employees Won't Read Your Emails Jan 19, 2023
    Show notes

    A big integration for BigCommerce... How will Instagram's change today affect your organic reach? TikTok's strange new podcasting feature... Why employers are sliding into their employees' DMs... and another big fail for Meta's ad approvals bot.


    ✅ Follow Us on Social Media


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    You Are Doing Product Photos Wrong Jan 18, 2023
    Show notes

    The one change that could make your products sell better... Twitter rushes to adjust its new Home feed after reports it was killing engagement... Mastodon is starting to get big platform support... And Netflix's new ads platform struggles to gain traction.


    ✅ Follow Us on Social Media


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    But Even With Nothing On, TikTok Made You Look Jan 17, 2023
    Show notes

    There's a media spend slowdown? Nobody told TikTok. Microsoft and Google both battle to become the Kings of AI. A stock photo company, meanwhile, takes AI to court. Meta's Oversight Board sends another policy back to the drafting table. And the Twitter Blue revenue even Elon Musk probably doesn't want.


    ✅ Follow Us on Social Media


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

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    ✓ Deep-dive weekend editions

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    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Twitter Quietly Locks Out Third-Party Apps Jan 13, 2023
    Show notes

    Google's plans for replacing the third-party cookie hit yet another roadblock. Twitter appears to be locking out dozens of apps. TikTok's privacy banners aren't enough for France. More brands move to Mastodon. And finally — a hint of good economic news for retailers.


    ✅ Follow Us on Social Media


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

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