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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    Y'all Act Like You Never Seen a Web Banner Before, Jaws on the Floor Feb 27, 2023
    Show notes

    Why some people are calling TikTok's new ad placement the return of irritating banner ads. Also: Digital audio spend grows more in budget share... Apple's plans to offer ads on streaming TV... Why the same three words are taking over LinkedIn... and SnapChat is the latest to dive into the AI chatbot trend.


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    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

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    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Online Ad Scam Plaguing (and Benefitting) Google Ads Feb 24, 2023
    Show notes

    Google might be profiting from scam restaurant ads. How the bad economy means better metrics for marketers. Shopify changes up its partner program. Facebook's most popular links go to its competitors. The Figma/Adobe deal might be in trouble.


    ✅ Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

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    Check it out: todayindigital.com/premiumfeed

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    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Facebook Engagement is Now 1/16th of 1%. And Dropping. 📉 Feb 23, 2023
    Show notes

    One-sixteenth of 1% and dropping — engagement on social media is at an all-time low. Also: Big updates to Google Performance Max campaigns. Agencies are losing confidence in Meta's ad platform. We have your "get-out-of-Facebook-jail" card. And Instagram's embarrassing porn problem.


    ✅ Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    🎙️ Be a Guest on Our Show: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Surprising Pivot AWAY from Short-Form Video Feb 22, 2023
    Show notes

    A new social platform is out and it's built by TikTok. The perils of Amazon review hijacking come to one company. Instagram pivots away from Reels. And why the sudden uptick in Google Ads account suspensions?


    ✅ Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    🎙️ Be a Guest on Our Show: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Supreme Court Case Heard Across the Industry Feb 21, 2023
    Show notes

    The marketing industry holds its breath as an American court decides the future of personalized digital ads. Also: Shopify expands a big fulfillment tool. How your brand's WhatsApp account might be in jeopardy. The price for a popular search API is going way up. And AI finally comes to this podcast.


    ✅ Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    🎙️ Be a Guest on Our Show: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    I’m Sorry, Dave. I’m Afraid I Can’t Stop Those. Feb 17, 2023
    Show notes

    Ads are coming for AI chat... More brands on TikTok are testing in-app checkout ... Digital video overtakes TV... Meta brings Telegram-like ‘channels’ to Instagram... And how to get your next ad placement into the hands of your customers... literally.

    ✅ Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    🎙️ Be a Guest on Our Show: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Nobody Move, There’s Bots on the Floor 🎵 Feb 16, 2023
    Show notes

    The bots are getting smarter. TikTok copies a failed startup. Shopify's still in the red. Why Uber's car ads are killing it. And pour one out for the granddaddy of web browsers.

    ✅ Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    🎙️ Be a Guest on Our Show: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    It Must Be Exhausting Always Rooting for the Anti-Hero Feb 15, 2023
    Show notes

    Amazon's fees now take more than half of retailers' sales. Forget modeled data, meet synthetic data. Music in your brand's YouTube video might be pricier than you think. Why marketers are paying for phone lines that don't work. And are you seeing a lot of Elon's tweets? There's a reason. And even his biggest fans might not back him up on this one.


    ✅ Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    🎙️ Be a Guest on Our Show: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Hey Fellow Kids… This New AI is Bussin’! Feb 14, 2023
    Show notes

    Meta finally kills off what was supposed to be the next big thing. One simple copy change could slash your product returns. Google's Topics might favour large web sites. YouTube's new audio feature is great for brands that operate multinationally. And the best use yet for AI: Understanding what the hell teens are talking about.


    ✅ Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    🎙️ Be a Guest on Our Show: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The ‘Bad’ Digital Ad Takeover Feb 13, 2023
    Show notes

    What's driving scammy digital ads?... Another round of layoffs for a marketing software maker... A sneak peek at how ads will appear on the new Bing interface powered by ChatGPT... Netflix is giving advertisers their money back… And Elon Musk has reached the bargaining stage of grief...



    ✅ Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    🎙️ Be a Guest on Our Show: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Previous 1 44 45 46 47 48 128 Next

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