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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Search Engines Fight AI-Generated Article Spam With… [checks notes] Uh… Wait… Mar 27, 2023

Show notes

Those search results you’re getting may not be real… Pinterest shoehorns commerce into its Shuffles app… LinkedIn helps you spam your friends… TikTok’s new platform… and why Uber Eats is dropping thousands of brands from its app.

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

.

--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:

Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

✅ Subscribe for $0 here

--------------------------------

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

------------------------------------

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

You’ll Hate This Stupid, Terrible, Lousy Headline, But Will You Listen to This Episode? Mar 24, 2023

Show notes

TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The e-commerce categories poised to dominate. ChatGPT gets a huge upgrade. And why you’re not going to like what science says about how to get more clicks.

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

.

--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:

Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

✅ Subscribe for $0 here

--------------------------------

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

------------------------------------

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Canva’s New Marketing Tools: Is This the Adobe Killer? Mar 23, 2023

Show notes

Canva’s new features for marketers should have Adobe worried. Shopify launches enterprise retail search. Instagram’s latest Reels experiment seems a little desperate. The browser extension stealing your Facebook credentials. And tweets are disappearing, and nobody knows why.

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

.

--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:

Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

✅ Subscribe for $0 here

--------------------------------

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

------------------------------------

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Zeroing In: The New App Targeting Untapped Marketing Data Mar 22, 2023
Show notes

Meet the app trying to crack the code of elusive zero-party data. Hipstamatic's retro revival: Has the Instagram killer arrived? TikTok on the tightrope, as brands make backup plans for their ad spend. And all your brand mission work is for naught: Most consumers can't name a single company making a difference.

🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
------------------------------------
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

A Picture's Worth a Thousand Instagram Ads Mar 21, 2023
Show notes

Pinpointing Profit: The image-based social app has tips for your next campaign. Artful AI — two big players enter the generative AI space. New rules at TikTok cover endorsement deals. And Twitter’s response to concerns over brand safety issues? A poop emoji.

🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
------------------------------------
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Layoff Landmines: Social Giants’ Troubles Shake Agency Foundations Mar 20, 2023
Show notes

Big layoffs, big troubles — how the social platforms HR issues are hurting marketing agencies. TikTok spend is stalled while brands wrestle with the app’s potential. Why is Google showing inaccurate prices? Gamers concede the battle for advertising. And when does an AI finally become sentient? When it lies to you.

🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
------------------------------------
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Sweet Dreams Aren't Made of Metaverse Mar 17, 2023
Show notes

Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and the paid blue checkmark makes it to the U.S.

🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
------------------------------------
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Pincreasing Pressure: The Battle for Ad Dollars Heats Up Mar 16, 2023
Show notes

Pinterest gains momentum as it positions itself as a safe haven for ad dollars... Piracy streaming sites are costing Advertisers millions... A new app connects brands with influencers for paid experiences... Meta's social audio push is on its last legs... And how to grow your audience with cheese toast.

🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
------------------------------------
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Could Amazon's Next Feature Dethrone Google's Ad Business? Mar 15, 2023
Show notes

The dream job that isn't — tech workers say they were paid to do nothing. Roblox gives up advertising to its biggest market. The ad market is perking back up, and TV is leading the charge. Snapchat explains why your brand's videos are being throttled. The ad campaign against TikTok filters.

🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
------------------------------------
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

"It's Not You, It's Ad Tech." 💔 Mar 14, 2023
Show notes

TikTok wants to cut out the middleman. Meta's job cuts will take out a quarter of the company. The one change to your next campaign that could boost site visits by 20%. Why Netflix might be planning to bail out on its ad partner.

🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
------------------------------------
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

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