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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Oops, I Spent It Again: Meta’s Weekend Bugs Cost Advertisers Apr 24, 2023

Show notes

Dazed and confused — marketers wake up to overspending on their ad accounts, as Meta engineers scramble to fix the bug. Also: Shopify’s one-stop fintech ambition, unraveling the Pinterest algorithm, YouTube live shopping's product drops are finally coming, and chatbots in your web analytics.

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🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

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THE Event for Marketers, Creators, and Entrepreneurs

CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.

Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.

CLICK HERE FOR MORE INFO

--------------------------------

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

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💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Blocking the Blocklists Apr 21, 2023

Show notes

Rethinking keyword blocklists, the problem with multi-channel marketing, LinkedIn lifts the veil on its algorithm, and it’s come to this: Now you have to pay Twitter… to pay Twitter.

.

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

.

--------------------------------

THE Event for Marketers, Creators, and Entrepreneurs

CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.

Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.

CLICK HERE FOR MORE INFO

--------------------------------

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Is the Future of Digital Advertising a Single “Remix” Button? Apr 20, 2023

Show notes

Are we getting closer to ad managers with just one button? Microsoft drops Twitter from its social media platform. Why Europe wants your brand to stop running issue-based ads. Snapchat bets the farm on AI filters. And how much you stand to make from the Facebook class-action settlement — spoiler alert: it ain’t much.

.

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

.

--------------------------------

THE Event for Marketers, Creators, and Entrepreneurs

CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.

Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.

CLICK HERE FOR MORE INFO

--------------------------------

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Oglivification of Short-Form Video Content Apr 19, 2023

Show notes

TikTok's ten-minute triumph, Safari's third-party throttling, Instagram's bio link bonanza, and Amazon’s porn predicament.

.

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

.

--------------------------------

THE Event for Marketers, Creators, and Entrepreneurs

CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.

Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.

CLICK HERE FOR MORE INFO

--------------------------------

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Five Hundred Twenty Five Thousand Six Hundred Followers Apr 18, 2023

Show notes

The perfect influencer follower size for you to partner with… exploring the decline of email conversions… Meta has stopped pitching advertisers on the metaverse… and mass disapprovals for Google ads are back.

.

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

.

--------------------------------

THE Event for Marketers, Creators, and Entrepreneurs

CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.

Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.

CLICK HERE FOR MORE INFO

--------------------------------

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The ChatGPT Extension Stealing Facebook Ad Accounts Apr 17, 2023
Show notes

Google in panic, as the company rushes to push out its AI-based search engine upgrade. Meta tries seducing marketers with discounts. Fake ChatGPT extensions are stealing personal data, and Reddit cozies up to ad agencies.
.
🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

THE Event for Marketers, Creators, and Entrepreneurs
CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.

Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.
CLICK HERE FOR MORE INFO

--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
💵 Send us a tip
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
ABOUT THIS PODCAST
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When Invoking Science in Your Marketing Backfires Apr 14, 2023
Show notes

Science in the crosshairs — but this time, it’s marketers pulling the trigger. Are we starting to see signs of saturation in the short-form video ad boom? Meta churns out more updates for Reels. And has Gen Z grown tired of authenticity?
.
🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

THE Event for Marketers, Creators, and Entrepreneurs
CEX The Creator Economy Expo is for digital marketers, content creators, and entrepreneurs interested in building and growing their content-first businesses without relying on social platforms. Join 500+ bloggers, podcasters, authors, newsletter writers, speakers, coaches and consultants, freelancers, and YouTubers at THE learning and networking event for content creators.

Plan to attend this year May 1-3, 2023, in Cleveland, Ohio.
CLICK HERE FOR MORE INFO

--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
ABOUT THIS PODCAST
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Everybody Everywhere All At Once: The Modern Digital Ad Targeting Landscape Apr 13, 2023
Show notes

Where to find your best prospects, broken out by generation. Will Facebook’s new AI-generated stories help campaigns or hurt authenticity? Google’s Reviews algorithm now pulls in more than products. and Snapchat’s two big announcements for marketers.
.
🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
ABOUT THIS PODCAST
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Returns Reversal: Is This the End of Free Product Returns? Apr 12, 2023
Show notes

Are free product returns the next victim of the economy? The U.S. government gets serious about hijacked reviews. TikTok’s plans for a new Explore function. And LinkedIn’s new verification: No checkmarks, and no cost.
.
🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
ABOUT THIS PODCAST
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

If TikTok Can’t Figure Out Shopping, Are We All Doomed? Apr 11, 2023
Show notes

Biden's influencer press room, Mailchimp's AI email writer, TikTok shopping struggles, the power of free shipping, Twitter Circle's mystery, Russian accounts resurface on Twitter, debating Twitter ad spend, and Meta bridges WhatsApp and Facebook.
.
🔘 Follow the podcast on social media
🙋🏻‍♂️ Tod's social media and gaming livestream
.
--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:
Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.
✅ Subscribe for $0 here
--------------------------------
.
✨ GO PREMIUM! ✨
✓ Ad-free episodes
✓ Story links in show notes
✓ Deep-dive weekend editions
✓ Better audio quality
✓ Live event replays
✓ Audio chapters
✓ Earlier release time
✓ Exclusive marketing discounts
✓ and more!
Check it out: todayindigital.com/premiumfeed
.
🤝 Join our Slack: todayindigital.com/slack
📰 Get the Newsletter: Click Here (daily or weekly)
📰 Get The Top Story each day on LinkedIn.
✉️ Contact Us: Email or Send Voicemail
⚾ Pitch Us a Story: Fill in this form
🎙️ Be a Guest on Our Show: Fill in this form
📈 Reach Marketers: Book Ad
🗞️ Classified Ads: Book Now
🙂 Share: Tweet About Us • Rate and Review
.
ABOUT THIS PODCAST
Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
.
🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
.
Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

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