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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

"True" (AKA "Wassup") by Budweiser Beer May 22, 2023

Show notes

Behind the scenes of Budweiser marketing campaign called "True" — but which everyone knows as the "Wasssuuuup?!" TV ad.

Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj

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🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Today in Digital Marketing"

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ABOUT THIS PODCAST

Behind the Ad is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Features producer: Sarah Brooke Christian. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Music rights: Source Audio

Privacy & Opt-Out: https://redcircle.com/privacy

The Day the Little Mermaid Went Full Batshit Crazy May 19, 2023

Show notes

Facebook Funnels — Meta launches new lead gen tools, while continuing to battle European regulators… The mobile app economy is now a half-trillion dollars and ads make up most of that. Google’s near miss with mobile irrelevance. And the poor unfortunate souls at YouTube try to explain a bizarre glitch.

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🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

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✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

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📈 Reach Marketers: Book Ad

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🙂 Share: Tweet About Us • Rate and Review

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ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The 1% Test That Has the Ad Industry Holding Its Breath May 18, 2023

Show notes

Biting the Biscuit: The removal of third-party cookies has begun. Also: What people are seeing on Facebook these days, how will consumers react to YouTube’s new unskippable 30-second ad format, and the Twitter exodus is no longer a question.

.

🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

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MARKETING BREW — SUBSCRIBE FOR FREE

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

✅ Subscribe Free Now

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💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The One Where the Privacy Policy Became a Friends Episode Plot May 17, 2023

Show notes

Tangled Terms — why one new player in the TV ad space is being red flagged. Meta swipes left on its Kustomer platform. Instagram Stories finally get the upgrade marketers have wanted. And YouTube continues to beef up Shorts — this time with revenue analytics.

.

🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

MARKETING BREW — SUBSCRIBE FOR FREE

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

✅ Subscribe Free Now

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Use It or Lose It: Grey Gmail Accounts on the Chopping Block May 16, 2023

Show notes

Ghosted by Gmail — why thousands of brand email accounts may be deleted. Also: Amazon is about to jump into the chatbot game. Agencies taking big steps toward generative AI. New marketing tools for TikTok. The looming death of cable TV. And Google relaxes some of its ad policies.

.

🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

MARKETING BREW — SUBSCRIBE FOR FREE

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

✅ Subscribe Free Now

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

What Meta’s New “Lattice” Architecture Means for Marketers May 15, 2023

Show notes

Artificial Acumen: Behind the overhaul of Meta's new ads AI. Also: LinkedIn will suggest new ways to spam inspiration porn. Reddit gears up to try social commerce. The big catch behind a new TV. And Twitter’s last gasp: Will its new CEO rescue the beleaguered platform?

.

🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

MARKETING BREW — SUBSCRIBE FOR FREE

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

✅ Subscribe Free Now

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

TodAI Will Whine About Meta for $1 Per Minute. Order Now! May 12, 2023

Show notes

Facebook Facelift: Meta unveils its generative ad tools — is copywriting a dying profession? Also: TikTok partners for video shopping ads, where the social platforms themselves are advertising, the latest Google Calendar change is sus, online prices buck the inflation trend, and meet the influencer who trained an AI on her personality, and is charging fans $1 a minute to flirt with her.

.

🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

MARKETING BREW — SUBSCRIBE FOR FREE

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

✅ Subscribe Free Now

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Searching for Redemption: Will Google’s AI Announcements Be Enough? May 11, 2023

Show notes

It was a big day for Google — maybe one of its most important. But will yesterday’s AI announcements shift the hype tide back in the company’s favour? More social media will make it to Google’s search engine. Pinterest simplifies its main post type. And the best times to post on social media for 2023.

.

🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

MARKETING BREW — SUBSCRIBE FOR FREE

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

✅ Subscribe Free Now

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Mamma Mia! The Mother's Day Social Media Conundrum May 10, 2023

Show notes

Shop Setback: TikTok becomes the latest company to push back commerce plans… Why brands get it wrong on Mother’s Day, Amazon's pursuit of the great ad duopoly is getting real, Bluesky is working on live audio, and why Gmail users are up in arms over a new ad placement.

.

🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

MARKETING BREW — SUBSCRIBE FOR FREE

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

✅ Subscribe Free Now

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Ditch the Pitch: A New Model for Digital Agencies? May 09, 2023

Show notes

Roomy results: Why clutter AND white space will increase your clickthrough rate. What does tracking even mean when most consumers clear everything out anyway? It is time for agencies to ditch the pitch? Plus, Meta's new Reels initiative, Amazon's in-store incentives, and more.

.

🔘 Follow the podcast on social media

🎙️ Subscribe free to our other podcast "Behind the Ad"

🙋🏻‍♂️ Tod's social media and gaming livestream

.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out: todayindigital.com/premiumfeed

.

MARKETING BREW — SUBSCRIBE FOR FREE

One of our regular go-to sources for the latest marketing news is Marketing Brew. It's a daily, punchy, quick-read newsletter that will keep you at the top of your game. Highly recommended!

✅ Subscribe Free Now

.

💵 Send us a tip

🤝 Join our Slack: todayindigital.com/slack

📰 Get the Newsletter: Click Here (daily or weekly)

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

🎙️ Be a Guest on Our Show: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

🙂 Share: Tweet About Us • Rate and Review

.

ABOUT THIS PODCAST

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

.

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

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