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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: ยฉ engageQ digital inc.

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    Latest Episodes:
    Radio is Killing the Video Star Mar 13, 2023
    Show notes

    Desktop for one, mobile for the other, an app for a third โ€” the frustrating reality of organic content workflow, and one solution. Also: TikTok's surprising numbers in older viewers. Wordpress sites are about to enter the Fediverse. Instagram offers some help for B2B marketers. And how bad is regular old TV doing? Let's put it this way. Radio is beating it now.


    ๐Ÿ”˜ Follow the podcast on social media

    ๐Ÿ™‹๐Ÿปโ€โ™‚๏ธ Follow Tod on social media

    .

    --------------------------------


    If you like Today in Digital Marketing, you'll love Ariyh:

    Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

    โœ… Subscribe for $0 here

    --------------------------------

    .

    โœจ GO PREMIUM! โœจ

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    โ€ข Foxwell Slack Group and Courses

    .

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Meta vs Mastodon: Battle for the Future of Decentralized Social Media Mar 10, 2023
    Show notes

    If you can't beat them, join them: Instagram joins the federated social media movement. Advertisingโ€™s disappointing return to gender stereotypes... You're not going to believe what Twitter's new API pricing plan is... Meta pulls the plug on its creator fund... and AI that literally will read your mind.


    ๐Ÿ”˜ Follow the podcast on social media

    ๐Ÿ™‹๐Ÿปโ€โ™‚๏ธ Follow Tod on social media

    .

    --------------------------------


    If you like Today in Digital Marketing, you'll love Ariyh:

    Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

    โœ… Subscribe for $0 here

    --------------------------------

    .

    โœจ GO PREMIUM! โœจ

    โœ“ Ad-free episodes

    โœ“ Story links in show notes

    โœ“ Deep-dive weekend editions

    โœ“ Better audio quality

    โœ“ Live event replays

    โœ“ Audio chapters

    โœ“ Earlier release time

    โœ“ Exclusive marketing discounts

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    Check it out: todayindigital.com/premiumfeed

    .

    ๐Ÿค Join our Slack: todayindigital.com/slack

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    ๐ŸŽ’UPGRADE YOUR SKILLS

    โ€ข Inside Google Ads with Jyll Saskin Gales

    โ€ข Google Ads for Beginners with Jyll Saskin Gales

    โ€ข Foxwell Slack Group and Courses

    .

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

    .

    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Latest Brand Safety Challenge: Deepfake Audio Mar 09, 2023
    Show notes

    Your ads beside fake content โ€” how generative audio AI is raising big brand safety questions... TikTok reveals its top-performing ad copy... The top 3 creative tests to run on your campaign... Reddit is killing its Clubhouse clone... and oh what a tangled web we weave, when first we practice to tap the heart on Instagram photos.


    ๐Ÿ”˜ Follow the podcast on social media

    ๐Ÿ™‹๐Ÿปโ€โ™‚๏ธ Follow Tod on social media

    .

    --------------------------------


    If you like Today in Digital Marketing, you'll love Ariyh:

    Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

    โœ… Subscribe for $0 here

    --------------------------------

    .

    โœจ GO PREMIUM! โœจ

    โœ“ Ad-free episodes

    โœ“ Story links in show notes

    โœ“ Deep-dive weekend editions

    โœ“ Better audio quality

    โœ“ Live event replays

    โœ“ Audio chapters

    โœ“ Earlier release time

    โœ“ Exclusive marketing discounts

    โœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    .

    ๐Ÿค Join our Slack: todayindigital.com/slack

    ๐Ÿ“ฐ Get the Newsletter: Click Here (daily or weekly)

    ๐Ÿ“ฐ Get The Top Story each day on LinkedIn.

    โœ‰๏ธ Contact Us: Email or Send Voicemail

    โšพ Pitch Us a Story: Fill in this form

    ๐ŸŽ™๏ธ Be a Guest on Our Show: Fill in this form

    ๐Ÿ“ˆ Reach Marketers: Book Ad

    ๐Ÿ—ž๏ธ Classified Ads: Book Now

    ๐Ÿ™‚ Share: Tweet About Us โ€ข Rate and Review

    .

    ------------------------------------

    .

    ๐ŸŽ’UPGRADE YOUR SKILLS

    โ€ข Inside Google Ads with Jyll Saskin Gales

    โ€ข Google Ads for Beginners with Jyll Saskin Gales

    โ€ข Foxwell Slack Group and Courses

    .

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

    .

    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Google Thinks Their 'Bard AI' is Not Search. They're Wrong. Mar 08, 2023
    Show notes

    YouTube kills off its most visible ad placement. The real reason Facebook is bringing messaging back to the main app. LinkedIn accused of gouging recruiters. Is ChatGPT for marketers overblown? And proof that Google has gotten drunk on AI and has lost touch with reality.


    ๐Ÿ”˜ Follow the podcast on social media

    ๐Ÿ™‹๐Ÿปโ€โ™‚๏ธ Follow Tod on social media

    .

    --------------------------------


    If you like Today in Digital Marketing, you'll love Ariyh:

    Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

    โœ… Subscribe for $0 here

    --------------------------------

    .

    โœจ GO PREMIUM! โœจ

    โœ“ Ad-free episodes

    โœ“ Story links in show notes

    โœ“ Deep-dive weekend editions

    โœ“ Better audio quality

    โœ“ Live event replays

    โœ“ Audio chapters

    โœ“ Earlier release time

    โœ“ Exclusive marketing discounts

    โœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    .

    ๐Ÿค Join our Slack: todayindigital.com/slack

    ๐Ÿ“ฐ Get the Newsletter: Click Here (daily or weekly)

    ๐Ÿ“ฐ Get The Top Story each day on LinkedIn.

    โœ‰๏ธ Contact Us: Email or Send Voicemail

    โšพ Pitch Us a Story: Fill in this form

    ๐ŸŽ™๏ธ Be a Guest on Our Show: Fill in this form

    ๐Ÿ“ˆ Reach Marketers: Book Ad

    ๐Ÿ—ž๏ธ Classified Ads: Book Now

    ๐Ÿ™‚ Share: Tweet About Us โ€ข Rate and Review

    .

    ------------------------------------

    .

    ๐ŸŽ’UPGRADE YOUR SKILLS

    โ€ข Inside Google Ads with Jyll Saskin Gales

    โ€ข Google Ads for Beginners with Jyll Saskin Gales

    โ€ข Foxwell Slack Group and Courses

    .

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

    .

    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    TikTok Prepares to Take On Google Mar 07, 2023
    Show notes

    TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to its ads platform. And Elon Musk's plan to rid Twitter of bots appears to be backfiring.


    โœ… Follow Us on Social Media

    ๐ŸŽฎTod's gaming livestreams: Twitch | YouTube



    If you like Today in Digital Marketing, you'll love Ariyh:

    Marketing tactics based on science:3-min marketing recommendations based on the latest scientific research from top business schools.


    Subscribe for $0 here

    โœจ GO PREMIUM! โœจ

    โœ“ Ad-free episodes

    โœ“ Story links in show notes

    โœ“ Deep-dive weekend editions

    โœ“ Better audio quality

    โœ“ Live event replays

    โœ“ Audio chapters

    โœ“ Earlier release time

    โœ“ Exclusive marketing discounts

    โœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    ๐Ÿค Join our Slack: todayindigital.com/slack

    ๐Ÿ“ฐ Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    โœ‰๏ธ Contact Us: Email or Send Voicemail

    โšพ Pitch Us a Story: Fill in this form

    ๐ŸŽ™๏ธ Be a Guest on Our Show: Fill in this form

    ๐Ÿ“ˆ Reach Marketers: Book Ad

    ๐Ÿ—ž๏ธ Classified Ads: Book Now

    ๐Ÿ™‚ Share: Tweet About Us โ€ข Rate and Review


    ------------------------------------


    ๐ŸŽ’UPGRADE YOUR SKILLS

    โ€ข Inside Google Ads with Jyll Saskin Gales

    โ€ข Google Ads for Beginners with Jyll Saskin Gales

    โ€ข Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Your Current API Plan Does Not Include Access to This Podcast Mar 06, 2023
    Show notes

    Is Twitter on its last legs? A gloomy retail forecast ahead. Amazon is cleaning up in advertising. LinkedIn's new AI-based collabs. And a nasty bug plaguing some Meta ad campaigns.


    โœ… Follow Us on Social Media

    ๐ŸŽฎTod's gaming livestreams: Twitch | YouTube


    What is the best cloud storage platforms for creatives?

    Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.

    โžก CONTINUE READING


    โœจ GO PREMIUM! โœจ

    โœ“ Ad-free episodes

    โœ“ Story links in show notes

    โœ“ Deep-dive weekend editions

    โœ“ Better audio quality

    โœ“ Live event replays

    โœ“ Audio chapters

    โœ“ Earlier release time

    โœ“ Exclusive marketing discounts

    โœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    ๐Ÿค Join our Slack: todayindigital.com/slack

    ๐Ÿ“ฐ Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    โœ‰๏ธ Contact Us: Email or Send Voicemail

    โšพ Pitch Us a Story: Fill in this form

    ๐ŸŽ™๏ธ Be a Guest on Our Show: Fill in this form

    ๐Ÿ“ˆ Reach Marketers: Book Ad

    ๐Ÿ—ž๏ธ Classified Ads: Book Now

    ๐Ÿ™‚ Share: Tweet About Us โ€ข Rate and Review


    ------------------------------------


    ๐ŸŽ’UPGRADE YOUR SKILLS

    โ€ข Inside Google Ads with Jyll Saskin Gales

    โ€ข Google Ads for Beginners with Jyll Saskin Gales

    โ€ข Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    That Support Widget On Your Site Could Cost You Millions Mar 03, 2023
    Show notes

    Your site's customer support widget could get you in hot water... Facebook Reels get a big upgrade... Meta kills "Paid Partnerships" (sort of)... An unlikely newcomer to the metaverse... and the TikTok feature everybody's creeped out over.


    โœ… Follow Us on Social Media

    ๐ŸŽฎ Tod's live Twitch stream


    What is the best cloud storage platforms for creatives?

    Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.

    โžก CONTINUE READING


    โœจ GO PREMIUM! โœจ

    โœ“ Ad-free episodes

    โœ“ Story links in show notes

    โœ“ Deep-dive weekend editions

    โœ“ Better audio quality

    โœ“ Live event replays

    โœ“ Audio chapters

    โœ“ Earlier release time

    โœ“ Exclusive marketing discounts

    โœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    ๐Ÿค Join our Slack: todayindigital.com/slack

    ๐Ÿ“ฐ Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    โœ‰๏ธ Contact Us: Email or Send Voicemail

    โšพ Pitch Us a Story: Fill in this form

    ๐ŸŽ™๏ธ Be a Guest on Our Show: Fill in this form

    ๐Ÿ“ˆ Reach Marketers: Book Ad

    ๐Ÿ—ž๏ธ Classified Ads: Book Now

    ๐Ÿ™‚ Share: Tweet About Us โ€ข Rate and Review


    ------------------------------------


    ๐ŸŽ’UPGRADE YOUR SKILLS

    โ€ข Inside Google Ads with Jyll Saskin Gales

    โ€ข Google Ads for Beginners with Jyll Saskin Gales

    โ€ข Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Fact Checkers Are Coming for Your Ad Creative Mar 02, 2023
    Show notes

    The social media engagement you probably DON'T want โ€” fact-checkers commenting on your ad. Also: YouTube outlines its vision for video AI, while the FTC warns advertisers and platforms about promising too much for the technology. Media buyers are wary of chatbot ads. And Pinterest's new ad placement is coveted space indeed.


    โœ… Follow Us on Social Media

    ๐ŸŽฎ Tod's live Twitch stream


    What is the best cloud storage platforms for creatives?

    Read this comparison of five storage platforms: Dropbox, Google Drive, Microsoft OneDrive, Playbook, and Box, to see which offers the most space and the best value.

    โžก CONTINUE READING


    โœจ GO PREMIUM! โœจ

    โœ“ Ad-free episodes

    โœ“ Story links in show notes

    โœ“ Deep-dive weekend editions

    โœ“ Better audio quality

    โœ“ Live event replays

    โœ“ Audio chapters

    โœ“ Earlier release time

    โœ“ Exclusive marketing discounts

    โœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    ๐Ÿค Join our Slack: todayindigital.com/slack

    ๐Ÿ“ฐ Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    โœ‰๏ธ Contact Us: Email or Send Voicemail

    โšพ Pitch Us a Story: Fill in this form

    ๐ŸŽ™๏ธ Be a Guest on Our Show: Fill in this form

    ๐Ÿ“ˆ Reach Marketers: Book Ad

    ๐Ÿ—ž๏ธ Classified Ads: Book Now

    ๐Ÿ™‚ Share: Tweet About Us โ€ข Rate and Review


    ------------------------------------


    ๐ŸŽ’UPGRADE YOUR SKILLS

    โ€ข Inside Google Ads with Jyll Saskin Gales

    โ€ข Google Ads for Beginners with Jyll Saskin Gales

    โ€ข Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Despite Strong ROAS, Agencies Remain Cautious of Meta's AI Mar 01, 2023
    Show notes

    Meta shines up some impressive numbers, but marketing agencies remain wary. A look at the topics people are talking about on Facebook and Instagram. The co-founder of Twitter has launched a competing service. LinkedIn adds tools for job searches. And here they come: Ads inside audiobooks.


    โœ… Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    โœจ GO PREMIUM! โœจ

    โœ“ Ad-free episodes

    โœ“ Story links in show notes

    โœ“ Deep-dive weekend editions

    โœ“ Better audio quality

    โœ“ Live event replays

    โœ“ Audio chapters

    โœ“ Earlier release time

    โœ“ Exclusive marketing discounts

    โœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    ๐Ÿค Join our Slack: todayindigital.com/slack

    ๐Ÿ“ฐ Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    โœ‰๏ธ Contact Us: Email or Send Voicemail

    โšพ Pitch Us a Story: Fill in this form

    ๐ŸŽ™๏ธ Be a Guest on Our Show: Fill in this form

    ๐Ÿ“ˆ Reach Marketers: Book Ad

    ๐Ÿ—ž๏ธ Classified Ads: Book Now

    ๐Ÿ™‚ Share: Tweet About Us โ€ข Rate and Review


    ------------------------------------


    ๐ŸŽ’UPGRADE YOUR SKILLS

    โ€ข Inside Google Ads with Jyll Saskin Gales

    โ€ข Google Ads for Beginners with Jyll Saskin Gales

    โ€ข Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    We'll Get By With a Little Help From My Monetized Friends Feb 28, 2023
    Show notes

    New targeting options are now available for LinkedIn... The secret to getting consumers to use your coupons... Has BeReal lost its marketing mojo? TikTok launches new sounds just for marketing campaigns... and searching for brand mentions on Reddit just got a lot easier.


    โœ… Follow Us on Social Media

    If you like our podcast, you'll love The Daily Upside!

    The Daily Upside is a free marketing and business newsletter that covers the most important stories in a style that's engaging, insightful, and fun. It delivers quality insights and surfaces unique stories you won't read elsewhere.

    Sign up free here


    โœจ GO PREMIUM! โœจ

    โœ“ Ad-free episodes

    โœ“ Story links in show notes

    โœ“ Deep-dive weekend editions

    โœ“ Better audio quality

    โœ“ Live event replays

    โœ“ Audio chapters

    โœ“ Earlier release time

    โœ“ Exclusive marketing discounts

    โœ“ and more!

    Check it out: todayindigital.com/premiumfeed

    ๐Ÿค Join our Slack: todayindigital.com/slack

    ๐Ÿ“ฐ Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    โœ‰๏ธ Contact Us: Email or Send Voicemail

    โšพ Pitch Us a Story: Fill in this form

    ๐ŸŽ™๏ธ Be a Guest on Our Show: Fill in this form

    ๐Ÿ“ˆ Reach Marketers: Book Ad

    ๐Ÿ—ž๏ธ Classified Ads: Book Now

    ๐Ÿ™‚ Share: Tweet About Us โ€ข Rate and Review


    ------------------------------------


    ๐ŸŽ’UPGRADE YOUR SKILLS

    โ€ข Inside Google Ads with Jyll Saskin Gales

    โ€ข Google Ads for Beginners with Jyll Saskin Gales

    โ€ข Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

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