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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    An AI Bot Wrote This Episode's Title. (Or Did It?) Jan 12, 2023
    Show notes

    TikTok moves the bar on influencer marketing again. AI is now writing more than you think it is. Twitter tells advertisers "like it or lump it." WordPress just opened up a whole lot of ad placements. And new analytics from YouTube are on the way.


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    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    [Tim Cook Has Entered the Chat] Jan 11, 2023
    Show notes

    Meta is shutting down Creator Studio while Google will shut off some keyword recommendations. Twitter's new feed might be bad news for brands. Apple comes out swinging for Google Business Manager. And here's how to get free money from YouTube.


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    Check it out: todayindigital.com/premiumfeed

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    📈 Reach Marketers: Book Ad

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    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Ron Jeremy Was Right. Jan 10, 2023
    Show notes

    How a veteran porn actor predicted the future of advertising. Say goodbye to any decent ad targeting to teens on Meta platforms. Amazon's Prime service is now available to third-party merchants. Agencies say the ad business is looking up. And some welcome updates to Google Docs.


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    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Has Instagram Given Up on Commerce? Jan 10, 2023
    Show notes

    Your creative assets may be training an AI, and you don't even know it. Also: Instagram downscales its commerce efforts. A tsunami of product returns is incoming. Why new year's marketing campaigns are passé. And the very low tech problem some people are encountering with their shopping carts.

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    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Terrifying Malware Targeting Meta Ad Accounts Jan 06, 2023
    Show notes

    Millions lost, and still the Ducktail malware continues to sow chaos with online media buyers. Plus: Pinterest pins its hopes on the clean room. Twitter's latest round of layoffs affects the ad platform. Online shoppers spent more in Q4... but at what cost? And the TikTok feature none of us wanted, but probably all of us need.

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    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Marketing Salaries for 2023: Are You Falling Behind? Jan 05, 2023
    Show notes

    Meta offers better insight into your CAPI and pixel measurement... Google weeds out rules on marijuana... Microsoft offers app store ads... What marketing managers can expect to make in salary this year... and when social media users say they want less politics, so you remove politics, and users say "hey, where did all the politics go?"

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    Check it out: todayindigital.com/premiumfeed

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    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Microsoft's Biggest Bet Yet to Capture Google's Ad Business Jan 04, 2023
    Show notes

    Microsoft is planning its biggest offensive yet against Google's search engine... personalized ads hit another roadblock... Twitter reverses a major ad policy... And where marketers plan to invest this year.

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    Check it out: todayindigital.com/premiumfeed

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    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

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    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Are Breakout Modules the Future of Online Retail? Jan 03, 2023
    Show notes

    One of the biggest ecomm platforms breaks into pieces — on purpose. Plus: the company that is burning meetings to the ground. TikTok will let you block kids. Expect more programmatic ads in podcasts. And you'll never guess where AI algorithms are finding themselves now.

    ✅ Follow Us on Social Media


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    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    SPECIAL: The Secret History of the World’s Biggest Earworm Dec 23, 2022
    Show notes

    In this final episode of 2022, we take a look at biggest earworm in history — and its shocking history.

    ✅ Follow Us on Social Media

    If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

    👉 SIGN UP FREE NOW


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    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

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    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    ChatGPT: The Lump of Coal in Google's Ad Business Dec 22, 2022
    Show notes

    Google finally begins to see AI as a threat... Twitter may be blocking your brand's security access... The two companies threatening the current ad industry duopoly... and TikTok says its people in China are totally not using the app to spy on Americans — well, except for a couple of people...

    ✅ Follow Us on Social Media

    If you like us, you'll love the Ariyh Marketing Science Newsletter — marketing tactics based on science. Get three-minute marketing recommendations based on the latest scientific research from top business schools.

    👉 SIGN UP FREE NOW



    ✨ GO PREMIUM! ✨

    ✓ Ad-free episodes

    ✓ Story links in show notes

    ✓ Deep-dive weekend editions

    ✓ Better audio quality

    ✓ Live event replays

    ✓ Audio chapters

    ✓ Earlier release time

    ✓ Exclusive marketing discounts

    ✓ and more!

    Check it out: todayindigital.com/premiumfeed

    🤝 Join our Slack: todayindigital.com/slack

    📰 Get the Newsletter: Click Here (daily or weekly)

    Or just The Top Story each day on LinkedIn.

    ✉️ Contact Us: Email or Send Voicemail

    ⚾ Pitch Us a Story: Fill in this form

    📈 Reach Marketers: Book Ad

    🗞️ Classified Ads: Book Now

    🙂 Share: Tweet About Us • Rate and Review


    ------------------------------------


    🎒UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

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