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Today in Digital Marketing — Business
Today in Digital Marketing

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

Copyright: © engageQ digital inc.

Latest Episodes:

Reel Problems Sep 23, 2022

Show notes

Meta's in hot water for allegedly dodging Apple's privacy rules... Also: TikTok expands its SEO offerings to compete with Google Search... Reel's new rival could be its biggest threat yet... and the Metaverse FOMO is real for CEOs...

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Has the "Bootleg Ratio" Come for TikTok Too? Sep 22, 2022

Show notes

Has TikTok finally peaked? Google's new reputation management tool lets you remove search results… Why Instagram kept crashing today... and Florida escalates the fight for free speech on social platforms...

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

When Moderation Stops Being Moderate Sep 21, 2022

Show notes

Special treatment: TikTok under fire for letting big names get a pass on moderation. You may soon dictate Meta's content policies. A new collaborative ad placement. The wait-and-see approach marketers are taking around media buying. And the most trusted social media platform isn't what you think it is.

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Account Banned? Just Buy a New One! Sep 20, 2022

Show notes

Did your ad account get banned? Don't worry... just buy a new one! Also: Meta joins the post-cookie party... how to get more InMail replies... the cameras in the sky that are watching your products... And the vote is in: Your brand's use of animated GIFs is cringe. ("Mesothelioma" mix by @thereiruinedit on TikTok)

✅ VOTE HERE:

How do you feel your company's Q4 will be, compared to last year's? BETTER or WORSE or THE SAME

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

This Tiny Tweak Can Boost Conversions 12% Sep 16, 2022

Show notes

This one change to your online store can have a huge impact... YouTube's ad department comes out swinging... Meta is set to introduce a custom audience option for its Advantage products... How you can get millions of Amazon Echos to play your ads... and the horrifying surgery that software engineers from Google, Amazon, and Meta are lining up to get.

✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

🎵 Guess It Must Be You 🎶 Sep 15, 2022

Show notes

Amazon loosens the one restriction merchants have asked for since forever... Some upgrades on the Google Ad platform... Meta takes heat about content moderation from its own advisory board... LinkedIn's new intent signals... and Snapchat for Boomers: The Desktop edition is here.

✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

Need more leads for your business or agency?

Malthus helps you connect with new prospects and leads for your business or agency needs to help drive sales and growth.

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Talent War Comes for Ad Tech Sep 14, 2022

Show notes

We're getting closer to one-click enabling of international e-commerce. Are the retail giants winning the talent war for ad tech? Why you should reconsider offering promotions this holiday season. And the OG of target marketing returns.

✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

SARAL helps DTC ecommerce brands manage influencer campaigns.

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

Everything In Moderation Sep 13, 2022

Show notes

Meta's plans to merge two of its most important teams will probably affect your ad campaigns. Microsoft starts selling its most visual web space. Zuckerberg's latest copy target appears to be Discord. A signal resiliency guide for campaigns in today's privacy-focused world. And the forecast for the holiday selling season is lukewarm.

✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

SARAL helps DTC ecommerce brands manage influencer campaigns.

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

'Sorry Zuck. Reels Aren't Working': Meta Documents Sep 12, 2022

Show notes

In the war against TikTok, Meta gives up some ground. Also: How can you judge ad fatigue before your campaign runs? The wild west of podcast advertising days may be over. 2022 is proving to be a rotten year for marketing agencies. And is the next Google ads named Kroger?

✅ VOTE HERE: Do you like the "Lightning Rounds"? YES or NO

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

SARAL helps DTC ecommerce brands manage influencer campaigns.

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

What Brands Should Say After the Death of a Monarch Sep 09, 2022

Show notes

Meta stays silent on why they're running confusing ads for brands without their permission. Also: What does your brand say when a monarch dies? Some industry analysis on TikTok's latest ad placements. One company opens up their ad shop in the metaverse. And Instagram is thinking about copying the retweet button.

✅ VOTE HERE: Should we do more "Lightning Rounds"? YES or NO

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes

✓ Deep-dive weekend editions

✓ Better audio quality

✓ Live event replays

✓ Audio chapters

✓ Earlier release time

✓ Exclusive marketing discounts

✓ and more!

Check it out:todayindigital.com/premiumfeed

✉️ Contact Us: Emailor Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📰 Get the Newsletter: Get It (daily or weekly)

📈 Reach Marketers: Book Ad • Classifieds

🤝 Join our Slack: todayindigital.com/slack

🙂 Share: Tweet About Us • Rate and Review

🎤 Follow: LinkedIn • TikTok • FB Page/Group

👨🏻‍💼 Follow Tod: Twitter • LinkedIn • TikTok

------------------------------------

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Foxwell Slack Group and Courses

👍 TOOLS WE RECOMMEND

• Social media mgmt: Sprout Social and Agorapulse

• Marketing tools: Appsumo

• Podcast recording: Riverside.FM

💡 MARKETING SPOTLIGHT

SARAL helps DTC ecommerce brands manage influencer campaigns.

1. Find creators on Tiktok, Youtube, and Instagram

2. Reach out to them to build relationships

3. Monetize your relationships

They have a no-card-upfront 7-day free trial to test the product out.

Try Saral Now for Free

------------------------------------

Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

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