Today in Digital Marketing

Latest Episodes:

The Newest Ad Placement is Actually Fraud Aug 24, 2022

Show notes

Ad fraudsters are targeting refrigerators… A major record label cancels a virtual AI rapper... TikTok tests a new feed to target locals… Tis’ the season to be saving — this year’s holiday shopping forecast… Why your Facebook Feed was broken…

Links to stories we covered:

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Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

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Is Instagram Even Trying Any More? Aug 23, 2022

Show notes

Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren't phased by this week's Google search algorithm update... The rise of DTC advertising... and more brand safety comes to the podcast ad world.

Links to stories we covered:

This is a Premium exclusive feature.

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

Why Marketers are Pulling Back on Virtual Reality Aug 22, 2022

Show notes

Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its hand in podcasts.

Links to stories we covered:

This is a Premium exclusive feature.

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

How the “Vicarious Haptic Effect” Can Boost Your ROI Aug 19, 2022

Show notes

Don't take another product photo without listening to this episode... Snapchat kills its coolest influencer marketing tool... How Link-In-Bios can secretly track consumers... Walmart is watching the payments space... and you think you hate conversion modelling now? Guess what Meta just announced?? (FML)

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For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

They Said This Day Would Come. Aug 18, 2022

Show notes

A big moment in the history of media as viewing habits make the ultimate crossover... Also: Hope you haven't bought an AI copywriting tool lately... Bet you can't guess who's copying TikTok now? Instagram plays hardball. And much more.

THIS WEEK ONLY - 50% OFF PREMIUM

Get the Premium Podcast for just $4.99 a month. This sale ends this weekend.

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

The Slow Death of the Impulse Buy Aug 17, 2022

Show notes

Inflation ruins everything fun — what does that mean for your brand? TikTok launches a new Shopping Ads suite... and shares its algorithm's secret sauce... A Pinterest tool to boost checkout conversions… Meta launches new features for Reels… And the Grinch that stole Amazon FBA...

THIS WEEK ONLY - 50% OFF PREMIUM

Get the Premium Podcast for just $4.99 a month. This sale ends this weekend.

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

TikTok: Mo' Ad Reps, Mo' Problems Aug 16, 2022

Show notes

Twitter updates its pixel and plans for a future without it... Is Meta spending all your day's budget in an instant? You're not alone... Are we starting to see growing pains with TikTok's ad platform? Shopify has a new integrated influencer tool... and is it time you brush up your employee social media policy? A cautionary tale.

THIS WEEK ONLY - 50% OFF PREMIUM

Get the Premium Podcast for just $4.99 a month. This sale ends this weekend.

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

How to Hack Instagram’s “Suggested Posts” Algo Aug 15, 2022

Show notes

Here's one case where doing a marketing promotion can hurt you... Details emerge on Instagram's increasingly important Suggestions algorithm... TikTok gains a brand-safe text-to-image feature... Will Google EVER get rid of cookies? And more convincing hooky-playing.

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

Bullet Dodged: Monthly “Facebook+” Subscription Fees Aug 12, 2022

Show notes

The Facebook that could have been — a monthly fee that would have given your ad campaigns fewer impressions. Plus: E-commerce is down, so why is shipping going up? Teens tell us why they're turning to TikTok for search... The peculiar matchup between Meta and a delivery service... and Google's latest algorithm update could mean more accurate snippets.

For information on advertising, our social media, contact info, and everything else, please go to https://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*

Inside Google Ads with Jyll Saskin Gales
Foxwell Founders Slack Group
Foxwell Digital Courses

Marketing Tools We Use and Recommend:*

Sprout Social: Full-service social media management
Agorapulse: Full-service social media management
Appsumo: Lifetime deals and discounts on marketing tools
Riverside.FM: Studio-quality podcast interview recording
Shor.by: Smart link-in-bio service with full analytics

* Some links may provide affiliate revenue to us

Privacy & Opt-Out: https://redcircle.com/privacy

The Surprising Case for Repurposing TikTok Videos Aug 11, 2022

Show notes

New or repurposed creative? Turns out there is some brand value in re-using assets. Plus: LinkedIn's new "diversity nudges"... The state of the back-to-school economy... Bing Search gets some nice consumer-facing commerce tools... a reporting glitch on Google Search Console... and heads-up: Young people are reading your mission statement!

For information on advertising, our social media, contact info, and everything else, please go tohttps://todayindigital.com/shownotes

➡ Join our Slack at todayindigital.com/slack

_____________

Need to Upgrade Your Digital Marketing Skills?*