Today in Digital Marketing

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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Sometimes We Just Stick Our Hand In and Move Stuff Around Sep 20, 2023

Show notes

Today: a bombshell admission from the biggest digital ad platform on the planet. Will it shake the trust of advertisers? Also: Microsoft adds Hulu, HBO Max, and other TV as ad placements… Meta starts to sell blue checkmarks to brands… and another retailer joins the no-free-returns trend.

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UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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The Only Winning Move is Not to Play Sep 19, 2023

Show notes

Why your Meta ads may have been sucking the last few days… Amazon has a warning for its sellers… the threat to your marketing platforms deep within AI bots… and next time your assistant says they’ve found the perfect cloud security system, make sure you know exactly what they mean by cloud.

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✅ Meta Ad platform updates with Andrew Foxwell

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🎙️ Our other podcast "Behind the Ad"

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🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Equal Parts Predictable and Sad Sep 18, 2023

Show notes

Google takes on Twitter’s ads but they don’t seem thrilled about it… AdSense gains some real-time site verification, YouTube can now tell you how far clips of your brand’s content has gone, and how far does a pebble ripple? AI will probably tell you.

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GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

OMG Hun 😍, You Are going 🤞🏻 to LOOOVE 💚❤️ this Episode!!!!! 🎙️ Sep 15, 2023

Show notes

Were the MLM huns right all along? Does emoji spam actually increase conversions? Science has the answer. Plus: The metaverse bait-and-switch. Walmart tries video ads out. And the Facebook bug randomly removing brand pages from the platform.

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✅ Back catalog of 20+ marketing science interviews

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GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Really Guys, This Totally Won’t Happen Again. Sep 14, 2023

Show notes

How you compare to other social media managers... Amazon's small but important changes to search... Instagram bows to the pressure for a Followers-only Reels feed.. and guys, they mean it this time, Microsoft totally won't mess up their AI this time. Like, for sure!

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Get these exclusive benefits when you upgrade:

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✅ Meta Ad platform updates with Andrew Foxwell

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✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

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GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

A Whimsical, Pervasive Horniness Sep 13, 2023

Show notes

TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of ad formats.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Google moves more AI in the front door, and shoves enhanced cost-per-click out the back.

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⭐ Review the podcast

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Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

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✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

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✅...and a lot more!

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ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Court Case Heard Around the (Marketing) World Sep 12, 2023

Show notes

Google’s big day in court. TikTok Shop is finally rolling out. B2B influencer campaigns become more visible. Amazon wants to capture even more of the supply chain.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium, a big whack of changes to the Meta ad platform. We have all the details.

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⭐ Review the podcast

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

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✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

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ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Is This The Real Ad? Is It Just Fantasy? Sep 11, 2023

Show notes

The tug-of-war between where consumers say they want to see you, and where you actually are. Google’s new appeals process comes with a ticking time limit. Meta goes cross-platform — but not voluntarily. And X’s disappearing ad disclosures.

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⭐ Review the podcast

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Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

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✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

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ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

YouTube's New Best Practice: Shut Your Mouth Sep 07, 2023

Show notes

Google has new rules for AI-generative ads — rules that probably won’t apply to your marketing campaign. Some new podcast brand safety tools are released. And the new YouTube thumbnail advice is here: TLDR: Shut your mouth!

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