Today in Digital Marketing

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Are You Sitting Out on Instagram's Best Marketing Feature? Oct 06, 2023

Show notes

It’s the Instagram engagement tool marketers aren’t using. Will its latest update change your mind? Also: Amazon brings stronger targeting to podcasts. Google’s latest core update is rolling out. And one way to get your link headlines back on X? Give them money.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Where We're Going, Marty, We Don't Need Headlines Oct 05, 2023

Show notes

No headlines for you — X kills off one of marketers’ greatest assets. Why TikTok has pulled out of its fastest growing market. How Buy Now Pay Later might save the holiday buying season. And the social media trend de jour is a little fishy.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Are You Running Ads on X Without Knowing It? Oct 04, 2023

Show notes

More AI seeping into the ad platforms on Meta and LinkedIn. Why your brand might be running ads on X right now without realizing it. And the deepfake ads are here. God help us all.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Amazon's "Secret Algorithm" Revealed in Court Details Oct 03, 2023

Show notes

Was your brand on Amazon’s hit list? The antirust case alleges a secret algorithm kept Amazon on top of the market. Also: Agencies are using less and less of Facebook. How much of your brand’s images are in Meta’s AI training pool? And is it over — have social media users stopped wanting to “BeReal?”

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

How Drug Dealers Use Your Brand's Web Site to Sell Heroin Sep 28, 2023

Show notes

The loophole letting drug dealers hijack nearly any brand’s web site they want, and turn it into a shopping page for illegal drugs. Plus: Microsoft keeps playing “Spot the ad disclosure”… and Reddit ad campaigns could improve, at the expense of the site’s goodwill.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

My Only Regret Is That I Have... Boneitis Sep 27, 2023

Show notes

Better late than never — Meta jumps into the AI party. We have extended coverage. Also: YouTube will let ads appear on controversial videos. The “name and shame” list your brand might be on.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes: The three biggest mistakes that advertisers are making on the Google Ads platform this year. They are not what you think they are.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Instagram Is Why We Can't Have Nice Things Sep 26, 2023

Show notes

The big one is here — what the Amazon monopoly lawsuit means for digital marketers. Also: Facebook’s under fire for alleged ad discrimination. Microsoft launches a retail ad network. And Instagram proves once again why we can’t have nice things.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's "Skateboard Over the Shoulder" Moment Sep 25, 2023

Show notes

Is Meta about to turn itself into a living meme? Shopify adds more big names to its partners list. If TikTok has the eyeballs, why doesn’t it have the ad dollars? And Google has made a decision on rolling back its most recent search algorithm change.

🌍 Follow us on our social media

⭐ Review the podcast

✉️ Contact Us: Email or Send Voicemail

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Back catalog of 20+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ADVERTISING

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

A Totally Human-Achievable Number Sep 22, 2023

Show notes

If you can’t beat’ em, partner with them — Google’s strange solution to the TikTok threat. Also: SEO pros probably won’t like Bing’s latest move. X kills off another feature from its platform.

And on the ad-free Premium Podcast, which you can learn to by tapping Go Premium in the show notes — three reasons why Meta’s ad performance has been down across the board, what you can do about it, and the new “maximum value of conversion” — what is it, and how can it help your shopping campaigns?

🌍 Follow us on our social media