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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: Β© engageQ digital inc.

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    Latest Episodes:
    Reticulating Splines and Desalinizing Snorkels Sep 06, 2023
    Show notes

    The Google hack keeping negative reviews at the top of your business listing. Is TikTok preparing a standalone messaging app? Chrome’s ad privacy notice seems a little fishy. And the AI company that secretly uses humans instead of AI.

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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


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    Social Media is Dead. Long Live the DM. Sep 05, 2023
    Show notes

    Public platforms to private communities β€” consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platform upgrades. Publishers reassess their activity on Facebook.

    And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Shane Cicero on the new AI-based audiences: How good are they, how they’re different than lookalikes, and is the future of the Meta platform just one big button that reads β€œSpend Now”?

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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


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    Meta's Audacious New Plan: A Platform Without Ads Sep 01, 2023
    Show notes

    A Meta without ads? It could be here soon. Also: The podcast industry keeps growing, despite content consolidation… TikTok’s AR production software leaves beta, and Elon Musk will use your brand’s data to train his AI models, whether you like it or not.

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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


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    From Stardom to Silence Aug 31, 2023
    Show notes

    They were all the rage β€” what happened to virtual influencers? The unholy union of Shopify and Amazon is here. What comes after the BeReal app? Why, the BeFake app, of course… and the fantastic news we’ve been waiting for about our associate producer, Steph Gunn.

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    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


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    Was Chicken George Right All Along? Aug 30, 2023
    Show notes

    Drones in the skies, campaigns take flight. Instagram updates its ads API. The crazy number of teens who choose to not skip YouTube ads…

    And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… everything you wanted to know about Google’s new approach to ad platform certification.

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    βœ… Member-exclusive Slack channel

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    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Does Slowing Down Your Site Help Your Google Ranking? Aug 29, 2023
    Show notes

    The SEO advice that sounds completely backwards β€” but does it work? A new benchmarking dashboard could help you avoid some uncomfortable client conversations. Click-fraud is worse than you think. Google’s AI will attend meetings for you.

    And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Andrew Foxwell with a deep-dive into Q4 planning β€” how should offers look, how do you test in a machine-learning world, and Meta’s new metric: β€œbrand-reach-saturation.”

    .

    βœ… SURVEY: We have a quick survey β€” tell us what topics you’d wish we’d focus on less, and which we should cover more. **Take the two-question survey at https://b.link/moreorless**

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    Get these exclusive benefits when you upgrade:

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    βœ… Story links in show notes

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    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Back catalog of 20+ marketing science interviews

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    UPGRADE YOUR SKILLS

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    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    TikTok Has Everybody's Eyeballs Aug 28, 2023
    Show notes

    TikTok keeps getting more eyeballs, so why does Instagram keep dominating in ad spend? We know now how Google’s core update has affected page rankings. You’ll never forget to renew your domain name name. And here they come, God help us: The cigarette influencers.

    .

    βœ… SURVEY: We have a quick survey β€” tell us what topics you’d wish we’d focus on less, and which we should cover more. **Take the two-question survey at https://b.link/moreorless**

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    βœ… Google Ad platform updates with Jyll Saskin Gales

    βœ… Earlier episodes each day

    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Back catalog of 20+ marketing science interviews

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    Β·

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Has YouTube Found a Crack in Apple's Ad Privacy Wall? Aug 25, 2023
    Show notes

    If YouTube can bypass Apple's ad tracking, can we all do it now? The generation least likely to block ad targeting. Reddit upgrades brand and conversion lift tools. On-demand audio just hit a huge milestone. And why marketers are watching this Hallowe’en season closer than ever.

    ▫️

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    βœ… Google Ad platform updates with Jyll Saskin Gales

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    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Back catalog of 20+ marketing science interviews

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    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

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    ▫️

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ▫️

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Swipe Right for Meth Aug 24, 2023
    Show notes

    Hard drugs, stolen credit cards, and guns: All for sale through Instagram ads. So why does your boring and innocuous campaign about shoes get denied? Also: One company pays a big price for playing loose with emailed account notifications... how Europe's incoming laws might help you snoop on your competitors... and the distinct lack of grey in ad creative.

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    ✨ π—šπ—’ 𝗣π—₯π—˜π— π—œπ—¨π— ! ✨

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    About This Podcast

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio.πŸŽ’

    Upgrade Your Skills

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Make No Mistake. TikTok is Not F***ing Around Any More. Aug 23, 2023
    Show notes

    TikTok's shopping play is set to lose a half billion dollars. So why have they started banning some of their biggest commerce partners? Social's back on top, as marketers see more clear ROI skies ahead. Pinterest is getting a well-funded if buzzword-laden competitor.

    And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium: keeping your ads away from kids on Google's platform. It's not as easy as checking a box.

    .

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    .

    ✨ π—šπ—’ 𝗣π—₯π—˜π— π—œπ—¨π— ! ✨

    Get these exclusive benefits when you upgrade:

    βœ… Listen ad-free

    βœ… Meta Ad platform updates with Andrew Foxwell

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    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Back catalog of 20+ marketing science interviews

    βœ… Discounts on marketing tools

    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

    .

    πŸŽ™οΈ Subscribe free to our other podcast "Behind the Ad"

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    If you like Today in Digital Marketing, you’ll loveMorning Brew.

    Get smarter in 5 minutes (and it's free!)

    There's a reason more than 4 million marketers and business people start their day with Morning Brew - the daily email that delivers the latest news from marketing to the ad business to social media. Business and marketing news doesn't have to be boring...make your mornings more enjoyable, for free.

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    πŸ™‚ Rate and Review

    .

    ABOUT THIS PODCAST

    Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

    .

    πŸŽ’UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    .

    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

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