Today in Digital Marketing

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Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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When the News Gets Too Hot for Advertising Aug 21, 2023

Show notes

Advertisers can block wildfire news, but should we? The liberation of MFAs has begun. Threads is set to go Desktop. A huge glitch on X over the weekend. And the legal ruling marketers have been waiting for has arrived.

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✅ “Skip to story” audio chapters

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✅ Back catalog of 20+ marketing science interviews

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🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

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From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In Aug 18, 2023

Show notes

Today: Another advertiser exodus for Elon Musk, as brands find their campaigns beside pro-Nazi content… Amazon’s test puts star ratings on the back burner… The marketing fortune tellers see revenue growth ahead, and did Snapchat’s AI suddenly become sentient?

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Get these exclusive benefits when you upgrade:

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✅ Weekly Meta Ad platform updates with Andrew Foxwell

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✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

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• Inside Google Ads with Jyll Saskin Gales

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“Pay Us to Help You Pay Us”: Google’s Audacious “Paid Support” Experiment Aug 17, 2023

Show notes

Today: Having trouble with your Google Ads? The company is testing making you pay to help you pay them! Why is Amazon charging a new fee for merchants that self-ship? Instagram is testing a new multi-advertiser Reels ad format.

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Get these exclusive benefits when you upgrade:

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✅ Weekly Meta Ad platform updates with Andrew Foxwell

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✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

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🎙️ Subscribe free to our other podcast "Behind the Ad"

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ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

From Pixels to Paper: Retail’s Unexpected Full Circle Aug 16, 2023

Show notes

Today: Print is up, TV is down. Adobe comes after Canva. The deez nuts joke that could bring the era of Google search dominance to an end.

And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… How Google's change to Demand Gen ads will affect your campaigns.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out:engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Why You Should Avoid Kreativ Spelling in Brand Names Aug 15, 2023

Show notes

Today: Sure, it’s catchy. But new research shows your “kewl” brand name is hurting your sales. Also: Google refunds advertisers for its video ad mishaps. The OG commerce platform eBay has some new tricks for media buyers. And the new concept of TikTok agencies of record.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out:engageQ digital

If you like Today in Digital Marketing, you’ll love Morning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

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🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

How the Hollywood Strikes Could Disrupt the Ad Market Aug 14, 2023

Show notes

Today: The Hollywood strike reshapes advertiser strategies, Buzzfeed turns to AI for engagement, and Google Ads updates Shopping campaign bidding.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out:engageQ digital

If you like Today in Digital Marketing, you’ll loveMorning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Instagram's "Verified Only" Feed — Will Your Brand Pay to Play? Aug 11, 2023

Show notes

Today: Instagram denies reports it’s working on a very Twitter-like feature… a podcast network scales host-read ads… Snapchat’s new after-dark sharing… and what does the new Brand Authority metric give us?

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out:engageQ digital

If you like Today in Digital Marketing, you’ll loveMorning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Collaborate or Complicate: Is Instagram’s Latest Idea Just “Digital Graffiti”? Aug 10, 2023

Show notes

Today: Instagram wants to let regular users post on your brand’s content. YouTube will soon ban web links on Shorts videos. The nuclear approach to SEO. Amazon’s product descriptions are about to get even worse. And one Canadian woman’s plight: Amazon keeps sending her shoeboxes and won’t stop.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out:engageQ digital

If you like Today in Digital Marketing, you’ll loveMorning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Fake Digital Ads Taking Over Social Media Aug 09, 2023

Show notes

Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…

And on the ad-free Premium Podcast, which you can learn more about by tapping [Go Premium] in the Show Notes… Jyll Saskin Gales on Google's Responsive Search Ads and how their new updates document might affect your campaigns.

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Weekly Meta Ad platform updates with Andrew Foxwell

✅ Weekly Google Ad platform updates with Jyll Saskin Gales

✅ Earlier episodes each day

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Back catalog of 30+ marketing science interviews

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

🎙️ Subscribe free to our other podcast "Behind the Ad"

🆘 Need help with your social media? Check us out:engageQ digital

If you like Today in Digital Marketing, you’ll loveMorning Brew.

Get smarter in 5 minutes (and it's free!)

🤝 Join our Slack: todayindigital.com/slack

📰 Get The Top Story each day on LinkedIn.

✉️ Contact Us: Email or Send Voicemail

⚾ Pitch Us a Story: Fill in this form

📈 Reach Marketers: Book Ad

🗞️ Classified Ads: Book Now

ABOUT THIS PODCAST

🎒UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

Some links in these show notes may provide affiliate revenue to us.Today: They’re all over TikTok, but those videos aren’t real — tell that to the marketers scrambling to make them. Also: Google beefs up its platform for Q4… YouTube’s new “feature” sure seems punitive…

Thanks to our sponsors!

- Go to HelloFresh.com/digital16 and use code digital16 for 16 free meals plus free shipping