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Branding Blunder: The reviews are in, and nobody thinks Twitter’s new name is going to help the beleaguered company. Also: Threads moves fast to capitalize on Elon’s latest fumble. TikTok finally gets ready to launch its e-commerce platform.
And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… how to close the deal when your Meta shopping campaigns only tickle the bottom end of the funnel.
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Today in Digital Marketing is hosted byTod Maffin and produced byengageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
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