Today in Digital Marketing

Latest Episodes:

BONUS: Creative is the New Targeting: A Meta/Industry Panel Jun 23, 2023

Show notes

A panel discussion on the role of creative in an AI world, from Meta's recent Performance Marketing Summit. Featuring: Jimmie Stone, Meta's Head of Creative Shop; Matt McKim, Meta's VP of Auction Science; Juhi Pikale, Marketing Director, Fabletics; and Frank Lee, CEO & Co-Founder of RealEyes Digital.

Each day this week, we are putting an extra episode in your feed — earlier this month Meta recently held its Performance Marketing Summit. Since Meta is such a big part of many marketers' spend, we are replaying some of the most relevant presentations from the summit.

This is not a paid placement — Meta hasn't paid for this, and didn't ask us to do this. Also, of course, these are Meta reps at a Meta conference, so it's pretty heavily promotional, sometimes comically so.

That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.

If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.

Privacy & Opt-Out: https://redcircle.com/privacy

BONUS: AI and the Future of Meta Performance Marketing Jun 22, 2023

Show notes

Matt Steiner, Meta's VP of Engineering, talks about generative art, chatbots and how Meta views the future of advertising in a machine-learned world.

That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.

If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.

Privacy & Opt-Out: https://redcircle.com/privacy

BONUS: An Inside Look at Meta's Performance Product Roadmap Jun 21, 2023

Show notes

Kristen Durkin, Meta's Marketing Product Director for Ads, walks through their roadmap of upcoming ad products they say will impact campaign strategies in the years ahead.

That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.

If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.

Privacy & Opt-Out: https://redcircle.com/privacy

BONUS: Meta's Revised "Performance 5" Framework Jun 20, 2023

Show notes

Jake Bailey, Head of Industry, Disruptors and Venture Capital at Meta, talks about a refreshed set of Performance 5 pillars they've developed. He covers off some new best practices for the Conversions API as well, including some shocking ones like recommending you drop all interests targeting.

That said, there are some pretty important things discussed in these sessions — like their take on AI modeling, how they see the future of creative, and a bunch more.

If this isn't your jam, you can just delete these — our regular daily newscasts will continue to come your way.

Privacy & Opt-Out: https://redcircle.com/privacy