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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: Β© engageQ digital inc.

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    Latest Episodes:
    Is Meta Monkeying With Your Attribution Windows? Oct 24, 2023
    Show notes

    Media buyers concerned that Meta seems to be randomly changing their attribution settings. Also: Are brands giving up on X? New research says it’s worse than you think. Instagram is testing a special feed for local businesses. And freelancers are becoming a much bigger part of marketing teams than ever before.

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    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Meta Ads Are So Broken People Are Pulling Their Campaigns Oct 23, 2023
    Show notes

    Missing images; glitched out copy β€” Meta’s ad platform appears to be broken, and the company isn’t talking about it. Also: TikTok pushes its upload limits. Are shoppable TV ads the dark horse of Q4? Instacart brings product-specific ad targeting.

    And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the show notes:

    Andrew Foxwell on the death of the marketing funnel, how to get Meta to refund your ad campaigns if they glitch out, and the small changes you can make to your conversions API setup that will show you more sales.

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    βœ… Meta Ad platform updates with Andrew Foxwell

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    βœ… Back catalog of 20+ marketing science interviews

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    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

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    βœ…...and a lot more!

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    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    LinkedIn Has A Pee Problem Oct 20, 2023
    Show notes

    LinkedIn is getting personal, and not everybody likes it. Google says ad buyers shouldn’t wear hats. And why Facebook is showing your crazy uncle your Threads posts.

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    βœ… Meta Ad platform updates with Andrew Foxwell

    βœ… Google Ad platform updates with Jyll Saskin Gales

    βœ… Back catalog of 20+ marketing science interviews

    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Discounts on marketing tools

    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

    Β·

    ABOUT THIS PODCAST

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    ⭐ Review the podcast

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    ADVERTISING

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    Β·

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Four Reasons Brands Should Use Facebook's New Messaging Feature Oct 19, 2023
    Show notes

    Amazon’s new Call-a-Friend feature arrives just in time for Q4. Why marketers might want to consider Facebook’s new messaging upgrade. Behind the scenes of Meta’s struggle to make Reels ads relevant. And oops β€” Instagram apologizes for labelling Palestinians as β€œterrorists.”

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    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    βœ… Listen ad-free

    βœ… Meta Ad platform updates with Andrew Foxwell

    βœ… Google Ad platform updates with Jyll Saskin Gales

    βœ… Back catalog of 20+ marketing science interviews

    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Discounts on marketing tools

    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

    Β·

    ABOUT THIS PODCAST

    πŸ†˜ Need help with your social media? Check us out: engageQ digital

    ⭐ Review the podcast

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    ADVERTISING

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    GET MORE FROM US

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    Β·

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    New TikTok Dimensions: 48 feet high and 14 feet wide Oct 18, 2023
    Show notes

    TikTok leaves the phone and wants to be on your street. YouTube adds perhaps the most important update to its product marketing toolkit ever. A new Snapchat integration brings influencer search to third-party platforms.

    And on the ad-free Premium podcast, which you can learn more about by tapping Go Premium in the show notes β€” Google is killing off a whole bunch of attribution models. Which ones? Why they’re doing it? And full details on the AI that replaces them.

    .

    πŸ†˜ Need help with your social media? Check us out: engageQ digital

    .

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    Β·

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    βœ… Listen ad-free

    βœ… Meta Ad platform updates with Andrew Foxwell

    βœ… Google Ad platform updates with Jyll Saskin Gales

    βœ… Back catalog of 20+ marketing science interviews

    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Discounts on marketing tools

    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

    Β·

    ABOUT THIS PODCAST

    πŸ†˜ Need help with your social media? Check us out: engageQ digital

    ⭐ Review the podcast

    .

    ADVERTISING

    πŸ“ˆ Advertising Options

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    Β·

    GET MORE FROM US

    πŸŽ™οΈ Our other podcast "Behind the Ad"

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    🀝 Our Slack community

    πŸ†˜ Need help with your social media? Check us out: engageQ digital

    Β·

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Special Episode: Increasing Your Conversion Rate Oct 17, 2023
    Show notes

    One little tweak to your product page can make all the difference in the world β€” but WHICH tweak, exactly? And how much do you tweak it? The world of Conversion Rate Optimization is our topic in this week's Premium Exclusive β€” Tod speaks with Shaun Brandt from Oddit.co

    .

    🌍 Follow us on our social media

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    ⭐ Review the podcast

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    Β·

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    βœ… Listen ad-free

    βœ… Meta Ad platform updates with Andrew Foxwell

    βœ… Google Ad platform updates with Jyll Saskin Gales

    βœ… Back catalog of 20+ marketing science interviews

    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Discounts on marketing tools

    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

    Β·

    ADVERTISING

    πŸ“ˆ Advertising Options

    πŸ“° $20 Classified Ads

    Β·

    GET MORE FROM US

    πŸŽ™οΈ Our other podcast "Behind the Ad"

    πŸ“° Our β€œThe Top Story” LinkedIn newsletter

    🀝 Our Slack community

    πŸ†˜ Need help with your social media? Check us out: engageQ digital

    Β·

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Special Episode: "Genetic Predisposition" β€” The Next Targeting Option? Oct 16, 2023
    Show notes

    Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency β€” even if that generates short-term negative feelings β€” the consumer will eventually warm up to the brand. Tod interviews the paper author.

    .

    🌍 Follow us on our social media

    πŸ“° Get our free daily newsletter

    ⭐ Review the podcast

    βœ‰οΈ Contact Us: Email or Send Voicemail

    Β·

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    βœ… Listen ad-free

    βœ… Meta Ad platform updates with Andrew Foxwell

    βœ… Google Ad platform updates with Jyll Saskin Gales

    βœ… Back catalog of 20+ marketing science interviews

    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Discounts on marketing tools

    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

    Β·

    ADVERTISING

    πŸ“ˆ Advertising Options

    πŸ“° $20 Classified Ads

    Β·

    GET MORE FROM US

    πŸŽ™οΈ Our other podcast "Behind the Ad"

    πŸ“° Our β€œThe Top Story” LinkedIn newsletter

    🀝 Our Slack community

    πŸ†˜ Need help with your social media? Check us out: engageQ digital

    Β·

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Special Episode: Can Too Much Ad Frequency Work in Your Favour? Oct 13, 2023
    Show notes

    Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency β€” even if that generates short-term negative feelings β€” the consumer will eventually warm up to the brand. Tod interviews the paper author.

    .

    🌍 Follow us on our social media

    πŸ“° Get our free daily newsletter

    ⭐ Review the podcast

    βœ‰οΈ Contact Us: Email or Send Voicemail

    Β·

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    βœ… Listen ad-free

    βœ… Meta Ad platform updates with Andrew Foxwell

    βœ… Google Ad platform updates with Jyll Saskin Gales

    βœ… Back catalog of 20+ marketing science interviews

    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Discounts on marketing tools

    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

    Β·

    ADVERTISING

    πŸ“ˆ Advertising Options

    πŸ“° $20 Classified Ads

    Β·

    GET MORE FROM US

    πŸŽ™οΈ Our other podcast "Behind the Ad"

    πŸ“° Our β€œThe Top Story” LinkedIn newsletter

    🀝 Our Slack community

    πŸ†˜ Need help with your social media? Check us out: engageQ digital

    Β·

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Special Episode: How Privacy Notices Affect Consumer Purchase Intent Oct 12, 2023
    Show notes

    Tod interviews the co-author of a new scientific research study called "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices."

    .

    🌍 Follow us on our social media

    πŸ“° Get our free daily newsletter

    ⭐ Review the podcast

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    Β·

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    βœ… Listen ad-free

    βœ… Meta Ad platform updates with Andrew Foxwell

    βœ… Google Ad platform updates with Jyll Saskin Gales

    βœ… Back catalog of 20+ marketing science interviews

    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Discounts on marketing tools

    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

    Β·

    ADVERTISING

    πŸ“ˆ Advertising Options

    πŸ“° $20 Classified Ads

    Β·

    GET MORE FROM US

    πŸŽ™οΈ Our other podcast "Behind the Ad"

    πŸ“° Our β€œThe Top Story” LinkedIn newsletter

    🀝 Our Slack community

    πŸ†˜ Need help with your social media? Check us out: engageQ digital

    Β·

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    A Deep Dive Into Google's New "Ads Data Manager" Oct 11, 2023
    Show notes

    Piles of data, tangles of connections β€” Google offers a solution to first-party data overload, and we have expert analysis. Plus: How will California’s latest privacy bill shake up the digital ad market? Your brand’s business profiles might have edits you’re not aware of. And a major programming announcement about this very podcast.

    .

    🌍 Follow us on our social media

    πŸ“° Get our free daily newsletter

    ⭐ Review the podcast

    βœ‰οΈ Contact Us: Email or Send Voicemail

    Β·

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    βœ… Listen ad-free

    βœ… Meta Ad platform updates with Andrew Foxwell

    βœ… Google Ad platform updates with Jyll Saskin Gales

    βœ… Back catalog of 20+ marketing science interviews

    βœ… Story links in show notes

    βœ… β€œSkip to story” audio chapters

    βœ… Member-exclusive Slack channel

    βœ… Member-only Monthly livestreams with Tod

    βœ… Discounts on marketing tools

    βœ…...and a lot more!

    Check it out: todayindigital.com/premium

    Β·

    ADVERTISING

    πŸ“ˆ Advertising Options

    πŸ“° $20 Classified Ads

    Β·

    GET MORE FROM US

    πŸŽ™οΈ Our other podcast "Behind the Ad"

    πŸ“° Our β€œThe Top Story” LinkedIn newsletter

    🀝 Our Slack community

    πŸ†˜ Need help with your social media? Check us out: engageQ digital

    Β·

    UPGRADE YOUR SKILLS

    β€’ Inside Google Ads with Jyll Saskin Gales

    β€’ Google Ads for Beginners with Jyll Saskin Gales

    β€’ Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    Β·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Previous 1 27 28 29 30 31 128 Next

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