Today in Digital Marketing

Latest Episodes:

Please Extinguish Your Ad Blockers at This Time and Return To Your Seat Nov 24, 2023

Show notes

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.

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• Inside Google Ads with Jyll Saskin Gales

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Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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Redefining the Marketing Industry's Most Important Metric Nov 22, 2023

Show notes

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Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🎙️ Our other podcast "Behind the Ad"

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⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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This Episode is 7.38% More Awesome Than Yesterday's Nov 21, 2023

Show notes

Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data.

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

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⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Why X's Decision Today Might Be the End of the Platform Nov 20, 2023

Show notes

X gives up on brand safety auditing as some of its most important advertisers bail out. TikTok adds a new metric as marketers spend more there. The one product they said would never be sold on Amazon will be sold there next year. And sometimes the little things mean the most: A tiny but very helpful change is coming to Google’s Performance Max campaigns.

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Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

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UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's Poison Pill Will Block Your Ability to Run Ads Nov 17, 2023

Show notes

Careful what box you tick — Meta’s new subscription will cancel your ability to run ads. Also: TikTok’s youth numbers tick downward. Google’s new “if you can dream it, we probably sell it” system. Threads is about to reinvent the hashtag — how will that affect your brand’s campaigns?

And on the ad-free Premium Podcast, all the tiny details you need to understand these new Amazon ads within Meta apps, and the details on Meta’s new Cost Per Results Goal objective.

📰 Get our free daily newsletter

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

📈 Advertising Options

📰 $20 Classified Ads

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🤝 Our Slack community

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Amazon Turns to Social Apps to Battle Popular Competitors Nov 14, 2023

Show notes

Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing off a content format, it’s deleting anything you posted using that format!

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

📈 Advertising Options

📰 $20 Classified Ads

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🤝 Our Slack community

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Special: How Much Damage Can a Single Negative Product Review Have? Nov 13, 2023

Show notes

You have lots of great reviews, but is that single one-star review someone left actually hurting your sales? It is indeed — and by a lot more than you might think.

In this special stat holiday episode, Tod interviews Dr. Marton Varga, co-author of the paper published recently in the Journal of Marketing Research called “The Impact of Negative Reviews on Online Search and Purchase Decisions”

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

📈 Advertising Options

📰 $20 Classified Ads

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🤝 Our Slack community

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

When CPG DTC Ad CPCs Kill ROAS Nov 09, 2023

Show notes

New lead-gen ads coming to Meta’s platform, new ways to get control-freak anxiety on YouTube’s, and the B2B campaign that only hurts because it’s true.

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Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block all fraudulent sources. Implement CHEQ Essentials to protect your ads and websites, divert your resources towards human traffic and unlock your marketing activity's full potential.

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

📈 Advertising Options

📰 $20 Classified Ads

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🤝 Our Slack community

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's New Ad Policy: Trust, But Don't Verify Nov 08, 2023

Show notes

More placements coming to Meta’s ads manager — but how will consumers feel about ads in the one place they’re been off-limits? Also: TikTok’s API updates, new Instagram engagement options…

And on the ad-free Premium Podcast: Google Ad custom segments are disappearing, where CPCs and conversion rates are going into Black Friday, and Google Chrome is about to expose your dirty pricing secrets.

📰 Get our free daily newsletter

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only Monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

ABOUT THIS PODCAST

🆘 Need help with your social media? Check us out: engageQ digital

⭐ Review the podcast

ADVERTISING

📈 Advertising Options

📰 $20 Classified Ads

GET MORE FROM US

🎙️ Our other podcast "Behind the Ad"

📰 Our “The Top Story” LinkedIn newsletter

🤝 Our Slack community

🆘 Need help with your social media? Check us out: engageQ digital

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Quick! Only 3 More Podcast Episode Plays Available! Nov 07, 2023

Show notes

Scarcity Sidelined: The marketing tactic we’ve used for generations is hurting your revenue. Also: Instagram takes a very big crown from Google. Microsoft plays catch-up with its new bid strategies. And TikTok is shutting down one of its most maligned programs.

📰 Get our free daily newsletter

🆘 Need help with your social media? Check us out: engageQ digital

🌍 Follow us on social media or contact us

Securing your traffic has become Essential

Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse!

Visit https://b.link/gocheq to enjoy an extended trial AND a 10% discount exclusively for our listeners.

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Meta Ad platform updates with Andrew Foxwell

✅ Google Ad platform updates with Jyll Saskin Gales

✅ Back catalog of 20+ marketing science interviews