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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

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    Copyright: © engageQ digital inc.

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    Latest Episodes:
    "I Said, Buy the Salsa!!!" Jan 08, 2024
    Show notes

    It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform.

    .

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    ✅ Back catalog of 20+ marketing science interviews

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    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🤝 Our Slack community

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    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Cookiepocalypse Has Begun Jan 05, 2024
    Show notes

    It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform.

    .

    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    .

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🤝 Our Slack community

    ⭐ Review the podcast

    ·

    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Return to Sender Jan 04, 2024
    Show notes

    Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk.

    .

    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    .

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🤝 Our Slack community

    ⭐ Review the podcast

    ·

    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    New Year, New Fees: Enshittification Comes for Marketers Jan 03, 2024
    Show notes

    Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk.

    .

    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    .

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🎙️ Our other podcast "Behind the Ad"

    🤝 Our Slack community

    ⭐ Review the podcast

    ·

    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Social Media in 2024: The Predictions Dec 20, 2023
    Show notes

    In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the year ahead in social media marketing.

    .

    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    .

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🎙️ Our other podcast "Behind the Ad"

    🤝 Our Slack community

    ⭐ Review the podcast

    ·

    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    This Is a Legally Binding Episode. (No Takesies Backsies.) Dec 19, 2023
    Show notes

    Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the short-form video, Reels is dominating. And the hilarity that happens when a car dealership takes a tiny shortcut in their digital customer service.

    .

    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    .

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🎙️ Our other podcast "Behind the Ad"

    🤝 Our Slack community

    ⭐ Review the podcast

    ·

    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Cat, I Farted 💨 Dec 18, 2023
    Show notes

    The deal is off — Adobe will not add Figma to its design lineup. YouTube postpones its plans to measure co-viewing. How this Saturday will shape up for holiday shopping. And the reason French people still giggle a little when you talk about generative AI.

    .

    🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them

    .

    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    .

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🎙️ Our other podcast "Behind the Ad"

    🤝 Our Slack community

    ⭐ Review the podcast

    ·

    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Wait, They're Actually Listening?! Dec 15, 2023
    Show notes

    Changes to Meta’s lead forms and collections ads — how will they shake up your Q4 plans? That myth about our phones listening to our conversations and serving us ads may actually not be a myth after all. And the policy reversal that’s pissing off a lot of teenage boys.

    .

    🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them

    .

    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    .

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🎙️ Our other podcast "Behind the Ad"

    🤝 Our Slack community

    ⭐ Review the podcast

    ·

    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    T Minus 3 Weeks: The Beginning of the End for Cookies Dec 14, 2023
    Show notes

    It’s happening. It’s really happening! The end of the third-party cookie starts in three weeks. Threads makes it to Europe. YouTube makes ads fewer but longer. And how your company’s data may have been shared with OpenAI without you realizing it.

    .

    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    .

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🎙️ Our other podcast "Behind the Ad"

    🤝 Our Slack community

    ⭐ Review the podcast

    ·

    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

    Will Short-Form Video Take a Back Seat in 2024? Dec 13, 2023
    Show notes

    How advertising may have killed the growth of short-form video. Threads and Mastodon are joining forces. Instagram makes going live much easier. All the links on X were broken today. And guys: is ChatGPT okay? Has someone checked in on it lately?

    .

    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    .

    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ Story links in show notes

    ✅ “Skip to story” audio chapters

    ✅ Member-exclusive Slack channel

    ✅ Member-only monthly livestreams with Tod

    ✅ Discounts on marketing tools

    ✅...and a lot more!

    Check it out: todayindigital.com/premium

    ·

    GET MORE FROM US

    🆘 Need help with your social media? Check us out: engageQ digital

    🎙️ Our other podcast "Behind the Ad"

    🤝 Our Slack community

    ⭐ Review the podcast

    ·

    UPGRADE YOUR SKILLS

    • Inside Google Ads with Jyll Saskin Gales

    • Google Ads for Beginners with Jyll Saskin Gales

    • Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.

    ·

    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Privacy & Opt-Out: https://redcircle.com/privacy

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