Today in Digital Marketing

Latest Episodes:

Fact-Checking the "Facebook is Dying" Myth Feb 06, 2024

Show notes

If Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s web site may have just lost its Search Console connection. And LinkedIn decides what we all need is more AI-generated fake congratulatory messages.

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• Inside Google Ads with Jyll Saskin Gales

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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Everything Counts in Large Amounts Feb 05, 2024

Show notes

What matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creator mode, and the bizarre new generative AI trend of non-consentually putting clothes ON people.

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What Meta’s 2023 Says About Marketers’ 2024 Feb 02, 2024

Show notes

What this year holds for the Meta ad platform… The web browser that could hurt Google’s ad revenues… A warning about your brand’s TikTok videos… and why Mastodon might be the sleeper hit for social engagement.

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UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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Track to the Future Feb 01, 2024

Show notes

New tracking options on Meta platforms and LinkedIn… Will Threads rescue Trending topics? Adobe gives up on its web design tool. And we tested Google’s new AI image gen technology and were underwhelmed.

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Get these exclusive benefits when you upgrade:

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✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

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✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack community

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Day the Music Died Jan 31, 2024

Show notes

Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s with the share price drop today? The shocking number of brands without any marketing plan at all. And the social media team at Sesame Street scores big.

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack community

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

'Top Rated' or 'Best Seller'? Ask Where, Not Which. Jan 30, 2024

Show notes

“Top Rated” or “Best Seller” — why where you sell is as important as how you sell. Also: TikTok’s latest product tagging test could turn every video into an ad. The surprising reason some brands are seeing a reach boost on TikTok. And Threads is coming for what’s left of Twitter.

📰 Get our free daily newsletter

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack community

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Help Me Obo-Wan, You'ryre Mie Oonly! Hop! Jan 29, 2024

Show notes

Why are older marketers using AI marketing tools more than their younger counterparts? Amazon Prime’s ads start today — and there’s only one ad-free holdout left. TweetDeck comes to a Twitter competitor. And the bizarre game of telephone that product marketing bots are playing on X.

📰 Get our free daily newsletter

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack community

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

In the End, Will Direct Mail Save Us All? Jan 26, 2024

Show notes

Meta wants to have AI redesign your ad — worst part is, you may not be able to turn that redesign off. Also: In a world of declining digital ad effectiveness, could postal mail be our marketing saviour? Google’s data reduction is somehow giving marketers more data. And the Help Line is back to solve a problem connecting Google Ads to GA4.

📰 Get our free daily newsletter

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack community

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Prophetic Papers: Receipts That Can Predict Purchases Jan 25, 2024

Show notes

Meta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchase. The surprising web site that 20% of kids visit. And Instagram finally adds the one feature almost everyone has been asking for since forever.

📰 Get our free daily newsletter

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel

✅ Member-only monthly livestreams with Tod

✅ Discounts on marketing tools

✅...and a lot more!

Check it out: todayindigital.com/premium

GET MORE FROM US

🆘 Need help with your social media? Check us out: engageQ digital

🤝 Our Slack community

⭐ Review the podcast

UPGRADE YOUR SKILLS

• Inside Google Ads with Jyll Saskin Gales

• Google Ads for Beginners with Jyll Saskin Gales

• Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Why is Apple "Closing" Businesses? Jan 24, 2024

Show notes

TikTok moves squarely into YouTube’s territory. Apple’s Maps is “closing” businesses. Google pulls back on the data it shows marketers. And the authenticity app has decided its next move: Celebrities.

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📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

📈 Advertising: Reach Thousands of Marketing Decision-Makers

🌍 Follow us on social media or contact us

GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ Story links in show notes

✅ “Skip to story” audio chapters

✅ Member-exclusive Slack channel