Today in Digital Marketing

Latest Episodes:

How to Rent Your Pixel for Fun and Profit Dec 04, 2019

Show notes

Now, you can syphon pixel data from brands in your market space
Facebook ratchets up its ad enforcement
Twitter widens availability of brand lift surveys
Reddit’s on fire, in all the right ways
And the tactic SEO pros say is most effective is why your email box is full of whiney emails

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

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Sources:

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Wait, what?! Michael Bloomberg owns TicToc?! Dec 03, 2019

Show notes

Instagram’s likes are back — and Instagram’s not going to like that
MORE global brands put digital marketers in the C-suite
Some clever custom audiences you should be EXCLUDING from your next campaign
And surprise — Michael Bloomberg owns Tic-Toc?!

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

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How Robots That Call You 'Assface' Are The Future of Digital Marketing Dec 02, 2019

Show notes

NOW do you believe mobile is important?!
How Google’s zero-click strategy is affecting your brand
Who’s on Snapchat? Boomers, that’s who!
And that top performing influencer isn’t what you think she is.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Like this podcast? Click https://ctt.ac/o713H to preview a tweet you can send out to your followers.

Find Tod here: Twitter • LinkedIn • Instagram • Facebook • Web Site • Email tod@engageQ.com

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Thanks for nothing, Facebook. Nov 28, 2019

Show notes

Facebook crashes. Big time.
TikTok under fire
Social ad buying is bigger than analysts expected
And Twitter backs down

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

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How the Instagram Explore Algorithm Works Nov 26, 2019

Show notes

Some new numbers on the market penetration of both TikTok and Snapchat
A dive into the algorithm of Instagram’s Explore tab
Pinterest ecommerce — better late than never
Those Twitter account names you’re squatting so people don’t do anything stupid with them MAY be expiring soon.
And today is pretty much your last day to get your Black Friday ads approved by Facebook

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

--- Send in a voice message: https://anchor.fm/todayindigital/message
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"Yeah, uh, about those conversions we said you had...." 🤥 Nov 25, 2019

Show notes

TikTok goes after Instagram’s e-commerce features
Turns out advertising Reddit may not be such a bad idea after all
Why the SEO tactics you’re using may cause your links to get banned
And Google says “Ooops — you may not have had as many sales as we told you you had.”

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

Sources:

https://wersm.com/tiktok-starts-testing-shopping-cart-social-commerce-feature/
https://www.searchenginejournal.com/google-ads-to-provide-more-data-on-the-performance-of-smart-bidding/337065/#close
https://www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/
https://www.seroundtable.com/google-ads-fixes-overreported-conversion-bug-28583.html
https://www.agorapulse.com/social-media-lab/reddit-ads-facebook/

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YouTube is the new Edgelord!!!!!! Nov 22, 2019

Show notes

YouTube is the new edgelord
Twitter finally fixes their authentication quagmire
It’s been a bad week for SOMEBODY at Google
And some Black Friday advice — whether you’re in e-commerce or not

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

Sources:

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Only Pay for Your Ad When Someone Visits Your Store Nov 21, 2019

Show notes

A new pricing model comes out — paying per physical store visit
Facebook now has a bug status page for Ads Manager. And the page… has a bug.
A NIFTY script that’ll keep your Shopify inventory in line with your product ads
TripAdvisor is the latest to launch their own ad platform
And Google fixes recipes. Thank God.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

Script code mentioned in today’s episode: https://marketingland.com/pause-out-of-stock-products-with-this-google-ads-script-271580

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Have You Been Calculating ROAS Wrong? Nov 20, 2019

Show notes

Some potentially good news about social ad prices heading into Black Friday
A brilliant way to keep bad customers out of your targeting groups
Is improper attribution the single biggest issue for our industry right now?
And an excerpt from the Ecommerce Influence podcast about calculating ROAS — the RIGHT way.

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

Facebook Scares the Crap Out of Social Media Managers Nov 19, 2019

Show notes

One huge brand removes tracking pixels entirely from their site
Why you shouldn’t trust Facebook’s suggested post times
Snapchat now allows much longer video ads
And learn from the big mistake we made at MY agency this morning

The Premium feed, with exclusive deep-dive interviews with social algorithm experts, is athttp://patreon.com/todayindigital

Find Tod here: Twitter •LinkedIn • Instagram •Facebook •Web Site • Email tod@engageQ.com

--- Send in a voice message: https://anchor.fm/todayindigital/message
Privacy & Opt-Out: https://redcircle.com/privacy

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